HubSpot’s Monthly Product Update - December Edition

Each and every month, HubSpot quietly adds features that change how teams work day to day. This month’s updates are a strong example of that shift: less manual work, fewer blind spots, and much smarter use of AI across marketing, sales, and support.

What stands out isn’t one headline feature, but the pattern behind them. From AI-driven page optimization and landing page visuals, to smarter workflows, cleaner CRM data, and more intelligent buyer intent signals - HubSpot is clearly doubling down on automation that removes guesswork and scales best practices.

Below is our curated breakdown of the updates that matter most, along with real-world use cases to help you understand where they fit and why they’re worth paying attention to.

Score High Impact Pages with AI Insights

Based on performance data, AI analyzes your web pages to identify optimization opportunities.

Use case:

• Ensures that your highest ROI pages are optimized
• Improve your conversion rate with AI guidance
• Prioritizes web improvements without guesswork

Multi Account Workflows

Easily manage and execute workflows across multiple HubSpot accounts.

Use case:

• Manages multiple brands efficiently
• Maintains company-wide consistency in processes
• Streamline your administrative processes

Copy Workflows to Another HubSpot Account

Instantly transfer proven workflows between HubSpot accounts with all logic preserved

Use case:

• Replicates your best practices across accounts
• Enhances the onboarding process for new accounts
• Perfectly preserves the complex logic of your workflow

AI Landing Pages: Image Generation

Use AI to create custom images for landing pages based on your content and brand guidelines

Use case:

• Make your campaigns stand out with unique visuals
• Automates the maintenance of brand consistency
• Reduces your dependency on design resources

Historical Signal Backfill for Buyer Intent

Identify buyer intent signals from historical interactions by analyzing past engagement data.

• Brings to light previously hidden opportunities
• Immediate improvement in lead scoring accuracy
• Analyzes intent patterns based on trends

Create Lead Segments

Segment leads separately from contacts in marketing segments

Use case:

• Allows lead-specific campaigns to be created
• Improves lead nurture targeting
• Maintains clean lead lifecycles

Rotate Ticket Owners Based on User Availability

Automate the distribution of tickets based on the availability of agents and the current workload.

Use case:

• Optimize response times across your teams
• Ensures there is no backlog of individual tickets
• Increases employee satisfaction

Support Macros

Maintain consistency by creating reusable response templates for common support scenarios

Use case:

• 50% reduction in average handle time
• Consistently provides quality support
• Scales expertise across your teams

Customizable Sequence Un-enrollment Triggers 

Custom conditions can be defined to automatically remove prospects from sequences based on their behavior.

Use case:

• Engages prospects more intelligently
• Reducing wasted outreach to unqualified leads
• Achieves sophisticated multi-touch marketing

Apple Pay and Google Pay Now Available with Stripe Payment Processing

Enable mobile wallet payments through Stripe integration for frictionless checkout experiences.

• Boosts mobile conversions
• Makes your checkout process less abandonment-prone
• Provides modern payment options

Line Item Custom Properties

Detailed product-level tracking and reporting can be achieved by adding custom properties to line items

Use case:

• Maintains accurate metrics for your products 
• Provides granular revenue reporting
• Provides support for complex pricing models

Scan and Redact Sensitive Data in CRM Activities

All CRM activity records are automatically identified and redacted to ensure compliance with regulations

Use case:

• Automatically maintains GDPR/CCPA compliance
• Automates data review and reduces manual workload
• Ensures that data is not accidentally exposed

Auto-Fill Smart Properties 

Utilize patterns and existing data in your database to automatically populate property values.

• Saves you hours of manual data entry
• Improves your data completeness rates
• Data is less likely to be erroneous by humans

Sync Owners Bidirectionally Between HubSpot and Salesforce

Integrate HubSpot and Salesforce systems so that record ownership can be synchronized two-way.

Use case:

• Conflicts of ownership are eliminated
• Streamlines the process of updating ownership information
• Integrates platforms to ensure accountability

Update CRM Records with Claude

With Claude AI, you can update CRM records and analyze engagement patterns using natural language

Use case:

• Significantly reduces CRM update time
• Engages in conversation to uncover insights
• Scales CRM management with AI

HubSpot Connector for Gemini

Integrate HubSpot data with Google's Gemini AI for advanced analytics

Use case:

• Provides you with advanced AI insights
• Enables predictive analytics
• Capabilities for data analysis are scaled up