Every time you write a blog post it’s one more index page on your website, which means it’s one more opportunity for you to show in SEO and drive traffic to your website.
It helps drive traffic to your website.
In fact, websites with a blog tend to have 434% more index pages. That's a lot of opportunities.
Blogging also helps you get discovered on social media. Every time you write a blog post, you’re creating content that people can share on their social networks like Linkedin, Twitter or Facebook, which helps to expose your brand to a new audience that may not know you yet.
Blog content also helps keep your social presence going.
Blogging also helps to convert traffic into leads. Now that you have traffic coming to your website, through your blog, you have an opportunity to engage with that traffic and convert them into leads.
Just like every blog post you write is another index page and an opportunity to show up on search engines, each post is a new opportunity to generate leads. In fact, search engine leads have 14.6% close rate, while outbound leads have a 1.7% close rate.
It establishes your business as a thought leader in the space.
The best business blogs answer common questions their prospects and customers have. If you are consistently creating content that’s helpful to your target audience, it will help establish you as an authority in their eyes. Blogging can especially be a helpful tool for sales and service professionals.
Establishing authority as a thought leader within your industry is a hard thing to accomplish. Certainly not as concrete as traffic and leads. But consider your blog posts as helpful sales enablement drivers.
If prospect finds answers to their common questions by from blog posts written by people at your company, they are much more likely to come into the sales process trusting what you have to say.
Additionally, prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market., your industry and what you have to offer.
It drives long term, sustainable results.
Let’s say you sit down for 2 hours and write and publish a blog post today. Let’s say that that blog post gets you 135 visits but no new leads within the first month. That post is far from done. That content will soon rank on search engines. That means for days, weeks an months you can continue to get traffic and leads from that blog post.
Hopefully, this demonstrates the value we need to consider creating and scaling a blog for your business. Because taking the time to do so can help you, your business, and your customers to grow better together.
A digital transformation for businesses is a journey with multiple connected goals, striving towards continues optimization across processes and divisions. In practice, end-to-end customer experience optimization, operational flexibility and innovation are key drivers and goals of digital transformation.
Digital transformation is the process of adapting existing business practices to new digital methods, in order to increase efficiency and keep up with rapidly-changing market demands. This strategy aims to create the capabilities of fully leveraging the possibilities and opportunities of new technologies and their impact on the company's revenue faster, better and in more innovative way in the future.
As rapid tech innovation causes business needs to change so rapidly, soft skills are crucial to the success of an organization. Business process management and business process automation are essential in digital transformation strategies. It's a mix of customer-facing goals and internal goals combined and intertwined.
The vast majority (86%) of organizations recognize that developing new leaders and managers is critical for long-term success. Digital transformation puts people and strategy before technology. Although IT will play an important role in driving digital transformation strategy, the work of implementing and adapting to the massive changes that go along with digital transformation falls to everyone.
Studies show that poor project management ends up costing organizations valuable time and money. Keep your company’s project management skills sharp and up to date. New ecosystem and workflow models, with better and seamless collaborative work, co-creating and entirely new business approaches (for example; social selling) - leading to new business models and revenue sources. Ecosystem will be key in achieving digital transformation success.
This is why we recommend on using many advance services available outside: Marketing Automation, CRM Tools, Project Management Tools, Tracking and Analytics and other technological advancements as possible that would add performance, speed and value to your work.
To learn more about the best marketing and sales tools available: http://bit.ly/2I7mfDz
Sales force adoption is often the biggest hurdle for companies implementing a new CRM. Understanding how the CRM will support existing processes is key to successful implementation.
Deal Stages. What are the major steps in the team’s buying process? Effective deal stages are clearly defined and tied to a trackable action. Some common stages include call/demo scheduled, follow up email sent, proposal drafted, deal won, and deal lost.
Custom Fields. Most CRM's will come with basic fields like contact email, country and company website. But these fields will not cover information specific to a certain industry. Custom fields ensure a CRM holds all the important information for a specific company's marketing, sales, and services teams.
Lead Ownership. For a CRM system to be effective companies need clear rules dictating ownership of leads and accounts. Without this information, there will be a conflict between individual sales reps and more broadly between departments (for example, sales, and services).
Territory Carving. If a company uses geographic territories to determine sales ownership the CRM must be configured to store this information. Some CRM systems also enable automatic lead routing based on territory rules.
More Data into CRM.
Clean the Data. Don’t waste time importing old test contacts or fields that are no longer in use. Delete dirty data before migration to avoid confusing your sales team.
Discuss the possibility for errors and develop contingency plans. Whenever large amounts of data move from one system to another there is a risk of losing some information. Companies should save an offline copy of every file before uploading it to the new CRM.
Move Data in Sections. There is no reason move every piece of company data at once. Moving data in sections makes it easier to identify unexpected behavior during the migration.
Many different tools are available for sales and marketing teams to become more efficient. Automation and analytical tools are very helpful to create more precise sales processes and understanding of the customers.
Your sales team wants to sell – not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow them down.
HubSpot CRM automates the tasks salespeople hate and takes minutes to learn – not months. That means doing more deals and less data entry.
Monday.com is a tool that simplifies the way teams work together - Manage workload, track projects, move work forward, communicate with people.
Manage, track & organize all your work in one visual tool. Team collaboration service that offers an attractive interface and a high level of customization
Linkedin Sales Navigator
LinkedIn Sales Navigator makes social selling easy with sales tools that focus on helping you find the right prospects to build trusted relationships.
The world of selling has changed. Get the social selling tools you need to succeed in the new era. Drive more sales and build pipeline.
Find direct, updated emails of the people you actually need to contact. Accurate B2B sales data. Real-time validation.
Lusha’s chrome extension enriches any business profile with direct phone numbers and emails. Lusha is the easiest way to find B2B contact information with just one click.
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Toggl is the leading time tracking app for agencies, teams and small businesses. A simple time tracker with powerful reports and cross-platform functionalities.
The simplest time tracker to help you get things done. Ideal for teams, freelancers & agencies.
Connect Your Apps and Automate Workflows. Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.
By setting up automated workflows with Zapier, you can cut out manual effort and tedious copy-pasting.
The way people consume media and learn about new companies has changed significantly. Alongside that shift, a transformation in the media industry has occurred.
There are fewer top-tier print outlets, fewer long-form stories, and far fewer journalists in this new era of social media advertising. At the same, we’ve been introduced to a massive proliferation of blogs that make it hard to differentiate news from promotional content.
Be Your Own Storyteller
Conventional wisdom around public relations suggests that you draft a press release or media kit, send it to journalists who cover your space, then cross your fingers and hope for the best. Unfortunately, journalists don’t work off your company’s promotional plan, and they are drowning in pitches from other companies that wish to be promoted by them.
What can you do?
You can (and should) draft a press release to make it as easy as possible for journalists to pull information or quotes to file a story about your news. You should also invest the same amount of time (or more) in crafting a blog entry with your perspective on the story, what makes it newsworthy, and most importantly, why your customers and industry should care about it.
Create a narrative your customers care about
A news story about your new product or office is going to focus on its implications for your industry or your neighborhood, depending on the publication. What your customers, prospects, and leads care most about is how your news benefits them.
What can you do?
Your releases should reflect how your customers think and talk about your product. Instead of crafting your releases and blog entries to try to impress reporters, make sure they resonate with your customers.
Think outside the usual box
You may not always have a huge product announcement on the schedule, but there are unique opportunities for every company, big or small, to get noticed. Look at your company on a granular level and ask yourself: What are we doing that’s remarkable?
What can you do?
Instead of emailing reporters to tell them why your co-founder or VP Marketing is an expert on a given topic, have them publish a blog entry on the topic first. Create the content first, then pitch it second so reporters know their take is interesting and relevant.
The Role of PR in Marketing
Creating your own content and using your blog as a media resource allows you to not only create your own narrative, but to drive traffic to your site. This will also result in benefits for SEO and potential media coverage, and can often capture the attention of industry leaders and journalists while driving relevant traffic to your website.
What can you do?
Don’t just sit and wait for reporters to notice your non-existing content or cover what is it that you are doing. The first fundamental principle of inbound public relations is to tell your own story first.
Whether that story is told through blogging or social media, your website should have a press page that hosts your recent news coverage and other materials that would be of value to a journalist covering your company or your space.
Share your coverage. This is a challenge for small businesses, and makes it crucial to get your media hits on your visitor’s radar. When your company is covered, interviewed, or referenced in an article, blog post, video, or talk - post a link to the content on your Press Page and share it with your target audience on social networks as well.
First, set up your Hubspot account:
Second, install Hubspot Sales extension and connect your inbox:
Get started with your CRM.
Import contacts, companies, deals, notes, tasks and products
Set up and customize your deal pipelines and deal stages
Get started with your marketing tools.
Create Lead forms and pop-up forms
Use non-HubSpot forms
Create and analyze Facebook lead ads in HubSpot
Get started with your sales tools.
Use sales email templates
Use meetings, calling tool and conversational bot
Create email sequences
Monitor Systems and Data.
What information is most relevant to a company will change as the business scales overtime. For a CRM to remain useful processes and data cleanliness should be evaluated annually.
Sales is about activity levels and numbers. What gets done daily shapes the month, quarter, and year. All too often I see the monthly, quarterly, and annual scramble when it should be a "daily push". A Rainmaker sales manager focuses on daily goals.
"What daily activity levels and objectives will be accomplished to make monthly goals - quarterly and annual results a reality?"
S.M.A.R.T goal setting brings structure and trackability into your goals and objectives. Instead of vague resolutions, SMART goal setting creates verifiable trajectories towards a certain objective, with clear milestones and an estimation of the goal's attainability. Every goal or objective, from intermediary step to overarching objective, can be made S.M.A.R.T. and as such, brought closer to reality.
What daily activity levels are necessary to accomplish the objectives and results? For example, a sales team member should write down that he or she will make an X number of calls today.
How will the activity levels be measured? Remember what gets measured gets improved. HubSpot is the program we choose to measure activity levels at our company, but there are many similar products available on the market.
Are the activity levels achievable? Unrealistic activity levels will not happen. The sales manager in the example above is expected to make $80K in one day, which is pretty unachievable for this company. Avoid this by making objectives that are achievable.
Do the activity and objectives drive toward the desired results? If a team member is over preparing (i.e. researching that never ends), it gets to the point where their research is no longer relevant to the activity objectives.
Goals must be shared within a particular time frame. A commitment to a time period provides focus.
With customer expectations at an all-time high, it’s important to make sure your central CRM system (as do you too!) continues to improve so that together you can work smarter, and not necessarily harder.
HubSpot CRM is the perfect tool to manage your company’s activities from the start and throughout your growth, as your company begins to interact with more and more leads, growing its customer base and working with various partners, suppliers, and stakeholders.
Keeping in mind that various stakeholders are in mind, you are also required to maintain endless of marketing and sales activities to keep a good relationship with all the people that you are in touch with, activities like email marketing, customer’s feedback forms, monthly newsletter, social media ads, lead generation, direct sales approaching and on top of all of it, insightful reports to monitor your activity and it’s effectiveness.
Here are the latest updates and improvements of HubSpot, all been released during this month:
Email marketing and ads are now part of the free marketing tools available in the HubSpot CRM, giving all marketers the tools they need to capture leads and nurture them into loyal customers. By rooting your marketing tools in your CRM, you can give your customers the personalized experiences they have come to expect.
With free email marketing and ads in the HubSpot CRM, you’ll get:
Free email campaigns - creation, sending, and analytics, so you have the tools you need to see the full view of the customer journey and offer a more cohesive experience.
The ability to create contact lists - and send up to 2,000 emails per month, all with an email editor designed with efficiency and ease of use in mind.
Expanded ads tool capabilities - that let you manage and track up to $1,000 per month of ad spend across Facebook, Google, and LinkedIn ads—plus conversion-level reporting, and up to two account connections.
The new HubSpot App Marketplace makes it easier to find, understand, and install app integrations for your HubSpot account so you can connect your data and improve your customer experience.
More apps - Hundreds of new apps were added this year, including new integrations like Slack, Linkedin Sales Navigator, and WordPress.
More informed integration decisions - A new design for the marketplace app that prioritizes the most relevant information, including demo videos, pricing, and subscription requirements.
Easier discovery of relevant apps - Better correlation between your type of business and the recommended integrations provided to you by HubSpot.
Each month, 20 billion messages are exchanged between people and businesses on Facebook Messenger. Now, with Facebook Messenger in HubSpot Conversations, you can capture those one-to-one interactions seamlessly.
Meet your audience where they are - Connect with customers on their favorite channels, on their terms, and at their own pace.
Messages all in one place - Conversations started via Facebook Messenger can be carried on and stored in HubSpot’s Conversations inbox.
Delight across teams - With support forms now in the inbox and new unified thread views, everyone across your organization—from Marketing to Sales to Service.
Coming soon, HubSpot will be adding even more features and functionality to Sales Hub Professional and Marketing Hub Starter, at a new price.
And I will be here to make sure that you’ll hear about all the latest updates that HubSpot has to offer, in order to make your business grow smarter, and not necessarily harder.
Leave us your details in the following link and we promise to get back to you with the best solution for your company.