Fsight builds a global presence on HubSpot

The situation

Fsight's mission is to free modern grids from centralized, carbon-heavy power — using AI to make distributed energy actually work. It's a flourishing, fiercely competitive market, and Fsight knew that to optimize everyone else's energy, it first had to optimize its own marketing.

The goal was simple to say and hard to do: grow Fsight's presence everywhere its buyers were — online, in search, and on the floor at the industry's biggest events.

What we built

• Showed up where the buyers were. We created the marketing content for Fsight's booth at European Utility Week and sent IV-Lead people on site for support (Paris, 2019).
• Turned search into a channel. Aggregated analytics and SEO optimization for Google.
• Put it all on one system. A HubSpot CRM to capture and work the demand.
• Kept the brand in front of people. Ad campaigns across the major social platforms.

What changed

In a market where it's hard to stand out, Fsight grew from a contender into a name people recognize — on a sales motion that closes faster.

We close in on the right prospects 90% faster than before. IV-Lead created a seamless transition into HubSpot CRM.

Nir Badt · VP Marketing, Fsight