Amplication elevates email marketing performance using HubSpot CRM - Case Study

Client Profile

In 2020, Amplication was founded in San Francisco, California, as a platform for building and deploying applications. With its open-source development environment, developers can easily create, test, and deploy applications with a low-code approach. A comprehensive platform for building scalable and secure applications, Application also includes data modeling, authentication, and authorization.

They believe their approach will shape next-generation programming by simplifying application development, unlocking frictionless developer experiences, and bringing best practices to any developer.

Client’s main challenge:

In addition to working together with their community to improve Amplication's Community Edition, Amplication has strategically extended its capabilities into Enterprise Edition to meet the demands and standards of large-scale organizations and enterprises, while carefully strategizing their hyperbolic growth (30,000+ monthly users).

It takes a lot from all departments involved, from product to marketing to sales to customer service, to scale up so quickly and continuously improve their customer care, features and enterprise solutions for paying customers.

Solutions provided:

Amplication is empowering developers from leading companies, and allowing teams to write critical business logic instead of redundant infrastructure code.

In the backend, Amplication is transforming how services are built and delivered. They build scalable, consistent, and reliable backend services that adhere to organizations high standards.

How Amplication backend development platform works?

• Simply configure your architecture with APIs, data models, database, and more
• Automatically generate all boilerplate and infrastructure code
• Continuously get Pull Requests with the generated code to your Git repositories
• Freely customize and extend the generated code

What do you get from Amplication?

• Production-ready APIs: Full featured GraphQL and REST APIs
• Data model, Simple definition of entities & database schema
• Role-Based access control: Automatically generated identity & permission models
• Microservices support: Any architecture, synchronous or asynchronous communication
• Continuous Git sync: Automated sync with private or public GitHub repos
• TypeScript & Node.js source code: Automatically generated human-readable and human-editable Node.js code
• Plugin system: Use community-built plugins or create your own
• Monorepo or polyrepo: Use Amplication with a monorepo, polyrepo, or both
• Custom code: Easy customization & modification of generated code
• Ready to deploy app: Generate Docker container or use plugins to connect to CI/CD tools & cloud providers
• Admin UI: Automatically generated React Admin UI to create & edit your data models
• Amplication console & CLI: Fast app generation using Amplication console or Command Line Interface (CLI)

Results:

One of the things that Amplication did very well was to use email marketing effectively. They created a series of email campaigns that were targeted at their ideal customers. They used HubSpot's email marketing tool to segment their list, track their results, and measure their ROI. As a result of their email marketing efforts, they were able to increase their open rates by 20% and their click-through rates by 15%.

In addition to email marketing, Amplication also used HubSpot to create customer journey marketing campaigns on LinkedIn. They created a series of LinkedIn ads that were targeted at their ideal customers. They used HubSpot's LinkedIn advertising tool to track their results and measure their ROI. As a result of their LinkedIn advertising efforts, they were able to increase their website traffic by 30% and their leads by 25%.

Finally, Amplication also used HubSpot to nurture potential leads and engaged users. They created a series of drip campaigns that were designed to educate and engage their leads. They used HubSpot's drip campaign tool to automate their email marketing efforts and track their results. As a result of their drip campaign efforts, they were able to increase their conversion rate by 10%.

Overall, Amplication was very happy with the results they achieved using HubSpot CRM. They were able to increase their open rates, click-through rates, website traffic, leads, and conversion rate. They were also able to automate their marketing efforts and track their results more effectively. As a result, they were able to grow their business and achieve their marketing goals.

Here are some additional tips for using HubSpot CRM to market your B2B SaaS platform:

• Use HubSpot's email marketing tool to segment your list, track your results, and measure your ROI.
• Use HubSpot's LinkedIn advertising tool to target your ideal customers and track your results.
• Use HubSpot's drip campaign tool to automate your email marketing efforts and track your results.
• Use HubSpot's CRM to track your leads and customers, and to automate your sales process.
• Use HubSpot's reporting tools to track your results and measure your ROI.

By following these tips, you can use HubSpot CRM to market your B2B SaaS platform more effectively and achieve your marketing goals.

Testimonials:

“The IV-Lead team really understands the unique challenges around marketing and sales and the pain points that need addressing when you are a fast growing global scale company. Their expertise covers both technology and creativity in marketing, and they know how to combine them efficiently. Chen, Ohad and the rest of the team helped us get started with HubSpot CRM and made sure we got the full potential from it, but also helped us fully integrate and implement with other essential platforms like Segment, Amplitude, LinkedIn, Enlyft and many more B2B tools we have been using for our data analysis, in order to better automate and provide customer service for our prospects and customers, from standard plans to enterprise clients.”

~ Tomer Naim, VP Marketing & Digital Growth ~