Aura air is a leading provider of indoor air quality monitoring solutions, offering real-time monitoring and analytics to help businesses improve their indoor air quality and reduce exposure to harmful pollutants.
In their quest to drive growth and scale their sales and marketing efforts,
Auraair.io partnered with IV-Lead.com, a sales and marketing agency specializing in demand generation and lead nurturing.
The main challenge Aura air faced was generating high-quality leads and effectively converting them into customers. It was difficult for their sales and marketing teams to communicate the value of their products to potential customers despite having a robust product offering.
In order to address these challenges, Aura air and IV-Lead decided to onboard HubSpot CRM.
HubSpot offers a comprehensive set of sales and marketing tools, including lead generation, lead nurturing, and sales enablement. The onboarding process was straightforward and well-supported by HubSpot, and the teams at Aura air and IV-Lead were quickly up and running with the platform.
One of the key benefits of HubSpot was the migration from SalesLoft. SalesLoft was a popular sales engagement platform, but it lacked the comprehensive suite of sales and marketing tools offered by HubSpot. The migration process was smooth and seamless, and the teams at Aura air and IV-Lead were able to quickly start using HubSpot to drive growth.
The SDRs at Aura air use the new software to manage their leads and track their progress through the sales pipeline. They are able to segment their leads into different lists, send personalized emails and follow-ups, and track the results of their efforts. With HubSpot, they are able to work more efficiently and effectively, closing more deals and generating more revenue.
In conclusion, Aura air and IV-Lead's partnership with HubSpot has been a success. The comprehensive suite of sales and marketing tools offered by HubSpot has helped Aura air overcome the challenges they faced in their marketing and sales efforts, and the seamless migration from SalesLoft has allowed the SDRs to work more efficiently and effectively. With the support of HubSpot, Auraair.io is well positioned to continue driving growth and achieving success in the future.
“In a short time, they got us up and running with the HubSpot platform! As we migrated our cadences from Salesloft, they provided us with an excellent HubSpot onboarding experience!”
~Nimra Hitron~