Creating records in HubSpot enables your team to record and retrieve information on your business relationships and processes, maintaining consistency across your organization. Once created, you can store information on a contact, company, deal, ticket, or custom object by interacting with their record.
If you're on a mobile device, learn how to work with records in the HubSpot mobile app.
There are three main sections on a record:
Left sidebar: the left panel of your record includes actions and the About section with the record's properties. The left sidebar of a contact record also includes Communication subscriptions and Website activity.
Activity timeline: the middle column of your record includes all activities associated with the record.
Right sidebar: the right panel of your record includes previews of associated records and attachments. Depending on the object and your HubSpot subscription, this panel will also include other tools such as memberships, Playbooks, Salesforce sync, and Attribution.
Navigate to your records:
Contacts: In your HubSpot account, navigate to Contacts > Contacts.
Companies: In your HubSpot account, navigate to Contacts > Companies.
Deals: In your HubSpot account, navigate to Sales > Deals.
Tickets: In your HubSpot account, navigate to Service > Tickets.
Custom objects: In your HubSpot account, navigate to Contacts > [Custom object]. If your account has more than one custom object, hover over Custom Objects, then select the custom object you want to view.
The left sidebar shows the actions you can take on the record, as well as the record's properties. Learn how a user with Account access permissions can customize the left sidebar for all users and teams.
At the top of the left sidebar you can:
Click the Actions dropdown menu:
Follow: click to follow the record. By default, you follow all records you own. By following a record, you will receive notifications on updates to the record.
View all properties: click to view all of the record's properties.
View property history: click to view the history of the record's property values.
View association history: click to view the history of the record's associated records and engagements.
Search in Google: for contacts and companies, click to search the record's name on Google.
Opt out of email: for contacts, click to disable email communication with the contact's email address.
Restore activity: click to view and restore associated engagements that were deleted within the last 90 days.
- Merge: click to merge the record with another.
Delete: click to delete the record. Learn more about the data lost during a deletion.
View the primary properties for the record. You can click the edit pencil icon to edit the record's name.
For contact records:
Click the contact picture to update the contact's image.
Click the duplicate copy icon to the right of the contact's email to copy the email address to your clipboard.
For company records:
Click the company picture to update the company's image.
Click the duplicate copy icon to the right of the company's domain or phone number to copy it to your clipboard.
For deal records:
Click the Close date calendar to select a new close date.
Click the Stage dropdown menu to update the deal stage.
Click the Pipeline dropdown menu to update the pipeline the deal is in.
For ticket records:
Click the Status dropdown menu to select a new status.
Click the Pipeline dropdown menu to update the pipeline the ticket is in.
Create a note: click to add a note to the record timeline.
Create an email: click to write a one-to-one email.
Make a phone call: click to call.
Create a task: click to create a task for the record.
Schedule a meeting: click to set up a meeting for the record.
Ellipses More options: click to manually log a call, note, or meeting to the record timeline or reorder the activity buttons.
Change the order of the activity icons:
Click the ellipses, then select Reorder activity buttons.
In the dialog box, click the dropdown menus to select the order in which icons will appear on all records. You can also select Empty if you want to remove certain icons.
Click Save.
You can view and edit the record's property values in the About this [record] section. Learn how to edit the properties that appear in this section for you. Users with Super admin permissions can also customize the section for the users in the HubSpot account.
To edit a property value, hover over the property and click the edit pencil icon.
To view a specific property's history, hover over the property and click Details. You can also scroll down and click View property history to see the history of all property changes.
To view all properties, click View all properties.
On the left sidebar of a contact record, there are additional sections:
In the Communication subscriptions section, view and edit the contact's subscriptions. This section is only available if you have GDPR functionality turned on. Learn how to add a subscription for the contact.
In the Website activity section, view the contact's interactions with your website.
The middle panel shows activities relating to the record chronologically, with upcoming activities at the top. You can view and filter activities in the following ways:
At the top of the record, click Expand all or Collapse all to expand or collapse the details of all timeline activities. The properties sidebar on a record consists
To quickly filter activities by type, click the tabs at the top.
In the Activity tab, you can filter more specific activities with the Filter activity dropdown menu.
To filter activities that are owned by a specific user or team, click the All users or All teams dropdown menus and select a user or team.
To search for a specific activity, click the search icon search in the upper right. The results returned are based on searching the terms in the following activity fields:
Task subject
Task body
Note body
Call body
Email Subjecy
Meeting body
On the Email tab, you can log in and send a one-to-one email, or review previously sent and received one-to-one emails. Marketing emails do not appear on the Email tab.
Click Thread email replies to collapse email responses into a single thread, with the most recent message appearing at the top of the thread.
Click Show all email replies to expand each individual email on the timeline.
To collapse the details of a specific activity, click the down arrow in the top left of the activity.
To expand the details of an activity and edit, click the right arrow in the top left of the activity.
If there are comments on an activity, click the comments comment icon at the top to expand the activity and its comments.
Hover over an activity, click the Actions dropdown menu, then select an option to do any of the following:
Pin the activity to the top of the timeline.
Copy a direct link to the activity.
Delete the activity.
At the bottom of an activity:
Click Add comment or [x] comments to leave a comment.
Click the [x] associations dropdown menu to edit the activity's association with other records.
On the right sidebar of a record, you can view previews of the record's associated records and attachments. You can rearrange the sections by dragging them or collapse a section by clicking the down arrow.
Record associations are displayed as preview cards under the respective record sections on the right sidebar (i.e., Companies, Deals, Tickets). If your account has a Starter, Professional, or Enterprise subscription, you can customize the properties that appear in the association preview cards. Learn more about associating records.
To view all of the record's associations for a specific object, in the relevant object section, click View [X] [objects]. You'll be brought to an index page view that lists all associated records of that object.
To associate your record with another record, in the relevant section, click Add.
You can either create a new record to associate with the record or associate an existing record.
To create a new record to associate the record with, in the Create a new [record] tab, enter information into the fields, and click Create.
To associate an existing record, click the Add existing [record] tab, search for the record, and select the checkbox next to the record in the search results. Click Save.
You can attach files to the record. You can also view attachments sent as part of a logged email to a contact.
On the right sidebar of a record, you can also view and interact with additional tools associated with your records. You can rearrange the tool sections by dragging them or collapse a section by clicking the down arrow.
The tools that appear on the right sidebar will differ based on which objects you're working with, which are specified for each tool in the list below.
Account overview appears on the right sidebar of company records to show a high-level summary of the company. The overview includes if the company is a target account, the number of contacts associated to the company, information on their buyer roles, and the last engagement and last touch with the company record based on its default company properties.
If you have a Sales Hub Professional or Enterprise seat, click View account details to see the following in the right panel:
Activities associated with the company.
Contacts associated with the company.
Internal stakeholders are any HubSpot users who have created or been a part of activities associated to the company.
Deals associated with the company.
Tracked page views on your site from the contacts associated to the company.
Attribution reports appear on the right sidebar of contact records and deal records. The Attribution section allows you to view existing or create multi-touch attribution reports. On contact records, if you’ve created a multi-touch contact create attribution report, you can view a report of the contact’s interactions with your business based on when the contacts were created.
To edit which attribution model is shown in the report, click the Attribution model dropdown menu and select the type of model you want to view.
On deal records, click to view a report of either Content or Interactions related to the contact activity associated with the deal.
Click Show all interactions to view details of all interactions associated with the contact.
Click Open attribution report builder to view and edit the report directly in the report builder.
Conversations appear on the right sidebar of ticket records if the ticket is associated with a thread in the conversations inbox. To navigate directly to the conversation in the inbox, click the name of the conversation. The conversation will open in another browser tab where you can review the thread or follow up as needed.
Learn more about working with tickets in your inbox.
Line items appear on the right sidebar of deal records. You can associate line items, from the products library or newly created, to the deal. This helps users to understand what is being sold in the deal and for how much.
If there are no line items associated to the deal record, click Add line items. If there are existing products associated to the deal record but you want to change it, click Edit line items.
To associate products already created in the product library, click Add from library.
To associate a new product, click Create line item, enter the details in the right panel, and click Save.
Enter the quantity for each product associated.
Click Save.
Learn more about using products and line items.
List and workflow memberships appear on the right sidebar of contact records. The record's List memberships and Workflow memberships (Professional and Enterprise only) sections display the number of lists and workflows the contact is in.
Click Manage list memberships to view all the lists the contact is part of. In the List memberships page, you can manage their registration to any private content.
Click Manage workflow memberships to view all the workflows the contact was and is enrolled in. In the Workflow memberships page, you can enroll the contact in a workflow(Professional and Enterprise only).