HB Group is one of Israel’s leading enterprises heading 3 different divisions; safety, learning, and Innovation, which together provide comprehensive services for corporations related to the safety of both physical and virtual assets (Data, Facilities, and Employees).
HB Group, while maintaining high-quality services, began to see cracks in its digital infrastructure that created challenges to staying relevant in today’s ever-evolving market. As a company with a high reputation to uphold, HB group wanted to transform its digital marketing strategies to increase its reach and boost revenue as a result.
HB Group turned to IV-Lead for finding solutions to implement a comprehensive, actionable marketing plan that included competition analysis and increased marketing channels to maintain its status as a modernized company in the modern world.
Additionally, IV-Lead enrolled HB Group in a series of successful ad campaigns on social media, growing additional outreach channels.
HB successfully expanded the reach and awareness of its brand and services with the assistance of IV-lead’s skillful proficiency in Digital Marketing.
Sasi Bachar, VP Sales & Business Development at HB Group for the past 5 years, has initiated a plan for the revolutionary transformation within the company, notably in the digital world but also with their marketing strategy altogether.
“HB Group is a strong company, with many years of experience and a strong footprint in the safety world of Israel, working with many of the biggest companies in Israel like Microsoft and Intel, and many governmental branches as well.
What happened to us was very natural, and probably happens to many, if not all, mature companies in Israel who entered the digital world with the belief that our history and reputations were enough to excel in the new market, and that digital is only a suggestion for companies who have already proved themselves. And also, that marketing strategy that has worked before, are going to continue to work and that we can count on them.”