A number of exciting new features have been added to HubSpot's latest update release. You've already seen some of these upgrades in recent posts, so for all you Sales Hub users - here are 7 new features to look for in your Deals section:
You can now see insights on pipeline health when managing Deals. You can see the status of your sales pipeline and sales process at a glance by reviewing these insights weekly.
Use Case
To manage deals and track sales performance effectively, sales teams need visibility into the pipeline. We made deal management easier with valuable metrics on pipeline health embedded right where reps close deals. Reps can track how deals are aging and managers can see how much pipeline was created in the last week. With an improved view of your overall pipeline, you can identify valuable insights to inform team meetings, weekly 1:1’s, and forecast calls.
A new report for Sales Hub Enterprise: We're adding deals to customer journey analytics. Sales Hub Enterprise customers will be able to use journey analytics to see how different deals are moving through the pipeline.
Use Case
The customer journey analytics app has been expanded with new features, filters, and types of data that can be used in journey or funnel reports. You can now track deal progress across multiple pipelines.
You can now visualize instances where deals bypass certain stages using Sankey charts with deal journey analytics. By doing so, you can determine how long it takes deals to move from one stage to another.
The sales velocity report gives an overview of how well a sales team is doing. This report shows key metrics such as the number of leads generated, conversion rates, and the time it takes to close deals.
Use Case
By measuring sales velocity, teams can gain valuable insight into their performance and make informed decisions to optimize their sales strategies. Additionally, sales velocity enables teams to predict future sales revenue and customer acquisition.
Sales teams can set realistic goals and allocate resources effectively by knowing the conversion rate and time it takes to convert leads into customers. As a result of this predictive ability, they can plan for growth and remain competitive in a dynamic market environment, making sales velocity an essential tool for driving revenue growth and success.
Using forecast accuracy tracking, you can measure the reliability of your forecasts and the effectiveness of your forecasting process. By tracking forecast accuracy, you can identify trends, patterns, and factors to improve forecast performance.
Use Case
With this update, customers can track the accuracy of their forecasts at the rep and team levels to make data-driven decisions.
Significant changes to funnel reporting:
- Deal stages (previously called 'Any' funnel) got updated with skips, conversions & time in stage.
- 'All stages in order' funnels got replaced with Deal journey and provide skips, conversions, time in stage.
Use Case
Using skips, conversions, and time in stage, sales teams can make data-driven decisions and improve their overall conversion rates with more targeted sales strategies.
Sales teams can track lead activity comprehensively, from initial contact to deal conversion, and analyze lead conversion rates to optimize lead nurturing strategies with the Leads report. Businesses can also evaluate lead source effectiveness and assess sales reps' performance, resulting in data-driven revenue growth and sales success decisions.
Use Case
With a lead report, sales teams can optimize their lead management process, improve performance, and grow revenue.
You can now manage goals and forecasts across all your pipelines.
Use Case
Previously, customers could only manage forecasts per pipeline. Some businesses don't operate their forecasting process by pipeline, so we added the flexibility to manage forecasts across all pipelines (i.e. selling motions).