HubSpot made sure to close the year on a high note with many solid improvements to December's product release.
They always stay persistent in covering all hubs and platforms, and this time was no exception. Marketing Hub went through a few interesting changes, like the ability to convert active lists to static lists. It could help keep your lists cleaner as some contacts have served their purpose after a certain action and are no longer needed in that list.
Many new features have been added to HubSpot's Content Hub that will make podcasters' lives more convenient and diverse, highlighting the popularity of podcasting.
Here is the full breakdown of HubSpot’s last product update for 2024:
Convert Active to Static Lists
Automate the conversion of active lists to static lists, simplifying database organization and campaign management. You can convert active lists once they meet your campaign requirements, eliminating the need to continually evaluate new records. Thus, you can keep your list management organized and focused, ensuring that relevant contacts are retained.
Quickly exclude records from active lists
With just a few clicks, you can now exclude unwanted records directly from active lists, eliminating the need for cumbersome filters and manual entries. As a result, your lists are accurate and aligned with your campaign objectives, so you can boost the effectiveness of your campaign.
Combined Lead Scores
Improve list building and workflow automation by combining fit and engagement metrics into one lead score.
Use case: With a single score, you can rank leads and prioritize actions based on both property data and event metrics. Lead management processes are accelerated with this functionality because it improves alignment across teams.
Instagram Stories on Mobile
You can share a behind-the-scenes moment or a timely promotion directly from your phone and instantly analyze its impact. It allows you to maintain your brand's relevance and connect with your followers in real time, keeping you nimble.
Podcast Remix
By using podcast remix, you can repurpose your podcasts into different content types, or convert other content into podcasts with AI voices, saving you time and increasing your audience.
Say you have a well-performing blog post that you want to turn into a podcast to engage listeners. By using this feature, you can easily convert your blog into an AI-generated podcast, or repurpose your existing podcast into other formats to maximize its reach.
Podcast Editor Enhancements
Podcast Editor enhancements include the ability to upload custom audio, change section order, and choose AI voices based on dialect and tone.
Use Case
Adding a custom intro music clip or rearrangement of your segments is something you're looking to do when you're creating a podcast. Using these new tools, you can upload and position audio files seamlessly, choose the right AI voice for each part of the podcast, and produce a polished podcast quickly and easily.
Remix Case Studies
By using HubSpot's Content Remix tool, case studies can now be repurposed into different content formats.
Use Case
Would you like to turn a successful case study into a social media post, an advertisement, or a blog post? Using Content Remix's new case study node, you can easily convert your case study into multiple formats, saving you time and increasing its reach.
Add case studies to Campaigns
Imagine that you are running a lead generation campaign and want to show potential customers how effective your product is in real-life scenarios. You can boost conversions by adding case studies to your campaign by demonstrating how your product has solved problems for other customers.
Add Podcast Episodes to Campaigns
Providing your audience with valuable insights in a format that goes beyond text is part of a comprehensive marketing strategy. With podcast episodes, you can build trust and connect with your listeners on a more personal level, increasing engagement and loyalty.
Countdown Timer in CTAs
Drive urgency and conversions with the Countdown Timer module in HubSpot CTAs, ideal for time-sensitive campaigns.
Use Case
Motivate quick user action with an eye-catching countdown in your CTAs to promote an upcoming sale or limited-time event. As a result of this functionality, you can maximize engagement and capitalize on urgency to achieve your campaign goals.
Help Desk Message Analytics
Help Desk Message Analytics provides actionable insights into reply behaviors, improving customer satisfaction and team efficiency.
Use Case
It is possible to analyze average reply times, identify top-performing reps, and uncover patterns in customer wait times to address inefficiencies and enhance service quality. Your Help Desk team can provide exceptional customer service with the help of this feature.
Weighted and even distribution for meeting rotations in scheduling pages
Control meeting assignments with evenly distributed or weighted rotations, ensuring fair and strategic scheduling.
Use Case
Assign meetings evenly among team members for fairness, or weight them toward key team members to match demand. All associated scheduling pages automatically reflect changes to the rotation, ensuring consistency and saving time.
Merges with Property Control in Duplicate Management Tool
During duplicate record merges, you can choose which properties to keep, giving you greater control over your data.
Use case: Duplicate contacts and records can become more challenging as your business grows. By using this feature, you can make sure your CRM data stays clean and aligned with your business's evolving needs during a merge.
Identify Missing Data in the Data Quality Command Center
Easily locate and resolve missing data for contacts and companies to maintain accurate and reliable records in the Data Quality Command Center.
Use Case
You can quickly identify incomplete records, such as missing emails and phone numbers, and update or manage them directly from the Data Quality Command Center. A proactive approach ensures better customer engagement and more effective strategies by improving data accuracy.
Updated Marketing Events API
Gain unrestricted access to all marketing events via the updated API, enabling advanced event management, analysis, and integration.
Use Case
Developers can now retrieve and analyze data from all marketing events, including those created directly in the user interface, to provide customers with detailed attribution reporting, ROI calculations, and improved segmentation. By doing so, seamless event management across applications is ensured and strategic decision-making is enhanced.
Sync custom objects in data sync (ZohoCRM, Dynamics, Airtable, Kintone, Smartsheet)
Sync custom objects between HubSpot and third-party apps to maintain consistent data and streamline workflows across platforms.
Use Case
Integrate HubSpot Custom Objects with apps like Airtable or Zoho CRM to keep data unified and actionable. Business processes run smoothly with this feature because it simplifies cross-platform collaboration.
Workflow Enrollment Anomalies Identified by HubSpot AI
AI now detects unusual changes in workflow enrollment rates, allowing HubSpot to notify you when these rates fluctuate.
When you enable AI-powered notifications, you are notified when enrollment rates dip or spike without having to manually calculate them. A proactive approach ensures quick action on potential workflow issues, optimizing their effectiveness and improving business performance overall.
Create note workflow action
Automate note creation in workflows to save time and maintain clear, detailed records across teams.
Use Case
Customer handoffs can be streamlined by automatically generating notes summarizing key updates or actions taken, ensuring all teams are aligned. With this feature, you will be able to reduce manual effort and improve communication within your company.
Custom Object Pipelines Automation
Automate actions such as task creation and internal notifications based on the stages of your custom object pipelines.
Use Case
Consider tracking customer onboarding as a custom object; with this update, you can automatically assign tasks or notify your team when a customer advances. Keeping your processes smooth and on time is made easier by reducing manual work and taking important actions in real-time.
Required Association Labels for Manual Record Creation
Admins can now enforce the use of association labels during the creation of contact, company, deal, ticket, or custom object forms by requiring either any label or a specific label (e.g., "primary buyer"). This ensures that reps must fill out all required information, including labels, before creating a new record.
Use Case
The implementation of this functionality can enhance data quality and ensure that important association labels are applied consistently during record creation. If every deal must have an associated contact labeled as "primary buyer," this requirement helps streamline the process, making it easier for your team to maintain accurate and organized information.
Recommended Product Updates
You can now access a curated list of product updates tailored to your team's usage of HubSpot.
Use Case
With over 800 updates released in the past year, this feature helps you easily identify the most relevant changes that can enhance your workflows. By focusing on impactful updates, you can effectively manage change and optimize your team's performance within HubSpot.
AI-Generated Document Descriptions
AI-generated document descriptions in Breeze make it easier for sales reps to find and share the right content in real-time.
Use Case
Managing a large library of documents can make it difficult to find the right case study or product sheet in time for a meeting. Breeze's AI-generated descriptions help you identify and share the most relevant documents, so you can engage prospects more effectively and close deals faster.
Copilot now available in all supported languages
With Complot's new multilingual capabilities, you can create content and provide customer service in any language your portal supports
Use case: Thanks to Copilot's language support, sales reps can now draft personalized outreach in their clients' preferred language.