HubSpot's integration with Google Search Console brings data from Google searches into your SEO tool. Google Search Console is a free tool that can be used for any website in your Google account. The metrics from the integration include the number of views and clicks your website gets for specific search terms. You can also see the average position of where your website shows up on a Google search results page.
Before you get started
Set up Google Search Console in your own Google account
Before you get started, confirm that you have access to Google Search Console in your Google account. If you don't have access to Google Search Console, learn how to set up Google Search Console for your website.
Verify site ownership with Google
Google requires a verification step to confirm you own your site.
Enable the Google Search Console integration in HubSpot
You can integrate your Google Search Console with HubSpot's Content Management System (CMS) and Marketing Hub product. As part of this integration, the Subscription Service will be able to view, manage, and store the properties which include the lists of sites and domains you control in HubSpot and the Search Console data for your connected properties.
Integrate Google Analytics using a Measurement ID
You can add a Tracking ID directly to your HubSpot settings to track visitors in Google Analytics. You can either integrate Google Analytics with individual domains, or integrate it with all domains.
- In your HubSpot account, click the marketplace Marketplace icon in the main navigation bar, then select App Marketplace.
- Use the search bar to locate and select the Google Search Console integration.
- In the upper-right, click Install app.
- In the pop-up box, click Install app.
- Enter your Google credentials, then click Allow to grant HubSpot permission to connect your Google account.
- Please note: the Google Apps integration requests permission for all Google tools available in HubSpot. It won't ask for access to contacts, calendar, or email unless you already use your Sales Hub tools to connect with Google Calendar or Gmail.
Domains with content attached to your topics in the SEO tool will appear in Connected Sites in the Google Search Console integration. To view tracked domains:
- In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar. Under Manage, select Connected apps.
- Click Google Search Console.
- If any of the sites are not tracked by Google, click Add next to the domain name.
-
Please note: only the user who connected the integration is able to add untracked sites.
-
In the pop-up box, select which GSC Property Type you want to verify the domain with, then click Add.
-
If a domain is under the Connected Sites section but is unverified, click More > Verify.
If the Google Search Console integration is disconnected from HubSpot, stored data will be purged from your HubSpot portal after 90 days.
To add Google Search Console metrics to your SEO dashboard:
- In your HubSpot account, navigate to Marketing > Website > SEO.
- Click Topics to view your Topics dashboard.
- In the upper right, click Switch Columns.
- In the dialog box, select the checkbox for the Google Search Console metrics you want to view on your dashboard, then click Save.
To see search queries and Google Search Console metrics for a specific page or blog post:
- In your HubSpot account, navigate to your landing pages, website pages, or blog.
- Click the name of the page or blog post you want to analyze.
- Click the Optimize tab.
- In the left sidebar menu, click Search Queries. Use the Date range dropdown menu to adjust the date range for your metrics.
If you have Marketing or CMS Hub Professional and Enterprise, you can also view SEO reports in your HubSpot account:
- In your HubSpot account, navigate to Marketing > Website > SEO.
- Click the Analyze tab to view the SEO reports. The reports display data from Google Search Console as well.