After installing the HubSpot-Salesforce integration, you can manage a number of integration settings, such as your API call usage, inclusion list, and object syncing.
In the Sync Health tab, you can view the number of API calls used by the integration within the past 24 hours. Under Allocated to HubSpot, you can adjust the number of Salesforce API calls allocated to HubSpot by entering a new number, then clicking Save.
The API call limit for HubSpot should be set based on your Salesforce API call limit, as well as your current Salesforce API call usage.
View cards for each error type, with the number of current errors and impacted records for each. Click an error type card to see details of the errors in the right panel. Learn more about sync errors.
View the integration user that is connected to Salesforce. If the user is unable to access or update a record in Salesforce, then HubSpot will also be unable to. Click the Actions dropdown to:
View basic information on how the HubSpot and Salesforce integration works.
Click the HubSpot > Salesforce tab to configure the settings for when information is passed from Hubspot to Salesforce.
This setting allows you to select or create an inclusion list to limit the contacts that sync from HubSpot to Salesforce. Contacts that are not in your inclusion list will not sync from HubSpot to Salesforce. Learn more about creating a Salesforce inclusion list.
This setting allows you to choose whether any new contacts created in HubSpot should be created as Salesforce leads or contacts.
For existing contacts, HubSpot will update their existing contact record with new data.
Please note: When Create a lead is selected in the Creating leads/contacts section, it is advised to turn off the setting to automatically create and associate companies with contacts in HubSpot. Salesforce leads do not have accounts, and the Salesforce integration uses associated contacts to deduplicate companies, not the domain. When a HubSpot contact is initially created as Salesforce lead with no account, as soon as you manually create an account or convert the lead to a contact in Salesforce, a duplicate company will be created in HubSpot.
If you want the automatically create and associate companies with contacts setting turned on, it is strongly recommended to sync HubSpot contacts to Salesforce as contacts in order to avoid duplicates being created.
This setting allows you to choose if default state and country values in HubSpot should be converted to pass validation for Salesforce's State and Country picklists.
Click the Salesforce > HubSpot tab to configure the settings for when information is passed from Hubspot to Salesforce.
Contacts with a valid email address only will sync to HubSpot.
This setting allows you to choose when Salesforce leads or contacts should create HubSpot contacts.
Use the dropdown menu to decide what happe/ns When a Salesforce lead is created or updated:
Please note: if new Salesforce leads or contacts are set to create HubSpot contacts, a corresponding contact will be created or deduplicated in HubSpot when a Salesforce lead or contact is created, even if you have set up an inclusion list which the HubSpot contact is not in. Further updates to the contact/lead from either HubSpot or Salesforce will not sync to the other platform.
Untick the checkbox in the Updating contacts section to set different rules for contacts in Salesforce.
This setting allows you to choose if actions taken on an associated Salesforce record will impact the lifecycle stage of the corresponding HubSpot contact.
If Update the contact's opportunity stage in HubSpot is selected, a Salesforce contact associated with an open opportunity will update the lifecycle stage of the corresponding HubSpot contact to Opportunity. If the opportunity is marked as Closed Won in Salesforce, the lifecycle stage of the corresponding HubSpot contact will change from Opportunity to Customer.
Please note:
These tabs allow you to set up syncing between HubSpot and Salesforce CRM objects. Toggle to on to turn on syncing.
HubSpot engagements (e.g., form submissions, email interactions, meetings, etc.) can be synced to Salesforce tasks. Learn how to sync activities and tasks between HubSpot and Salesforce.
Credit to HubSpot Knowledge Base