There has been a lot written and said about artificial intelligence. Almost every day, we hear about a new tool that aims to change the game even further than it has already been. Some would say it's almost too much, too fast. Some has developed an AI fatigue. There are even some who are still trying to figure out how to properly use ChatGPT and its prompts. But sometimes, the hype is justified. Hear us when we say, the tool we're about to introduce is different. This is the most complete AI tool in recent years, it comes from HubSpot and it covers their entire customer platform - marketing, sales, services, content - everything.
Meet HubSpot Breeze - Your complete and holistic AI solution. This system simplifies, speeds up, and unifies your business processes. It gives customer-facing teams all the AI tools they need to boost productivity, scale growth, and unlock actionable insights.
Let's explore some of this marvelous tools' features:
Breeze Copilot
Wouldn't it be nice to have your own personal assistant? With Breeze Copilot, you have an easy-to-use AI assistant that is always available to help you with whatever you need within HubSpot's software. Utilizing generative AI and your CRM data, Breeze Copilot elevates your work and executes tasks quickly. It understands your business and comprehends your needs. It knows what you’re working on in HubSpot, on desktop and mobile, and provides you with tailored insights and assistance right where you need it.
Change the way you sell
It takes time to build pipelines and update your CRM. Breeze Copilot works with your CRM to help improve sales performance and prospect more efficiently. Easy-to-use tools for researching companies, preparing for sales calls, building pipelines, analyzing CRM records, and more.
Take your marketing to the next level
Marketing involves juggling multiple channels and wearing many hats. Breeze Copilot works with you to drive marketing efficiency. With Breeze Copilot, you can create content, draft edits, and streamline tasks like you would with a coworker.
Easily integrate AI into customer service processes
It can be time-consuming to manage service tickets. You can improve customer satisfaction and speed up ticket resolution with Breeze Copilot and your CRM. Streamline your workflows with features that summarize ticket information and provide reply recommendations.
Breeze Agents
Boost the productivity of your team without expanding it. The Breeze Agent is an AI-powered assistant that automates workflows from planning to execution. With expertise in content marketing, social media, sales prospecting, and customer service, Breeze Agents automate work across your business.
Here are a few examples of Breeze's various agents (All currently in Beta):
Content Agent
Your marketing efforts will be amplified with AI-powered content creation:
Make content creation easier
Consistently capturing the attention of an audience is a challenge. By using your CRM data, Breeze content agent creates engaging content. Using it, marketers can quickly produce high-quality landing pages, podcasts, case studies, and blogs that attract visitors and generate leads.
Create conversion-driven landing pages quickly
Landing pages that are beautiful and lead to high conversion rates can be challenging to create. Create landing pages automatically, complete with copy, meeting links, images, and forms. Our content agents design conversion-focused landing pages to meet your specific needs.
Make your content more engaging with podcasts
From start to finish, producing a podcast is a complex process. The Breeze content agent gives you all the tools you need to start podcasting. Scripts, show notes, and artwork can be tailored to fit your brand voice in the podcast creator. With just a few clicks, you can record your own content or use the audio files provided.
Present compelling case studies that demonstrate customer success
Review and consolidate project materials into a compelling case study without wasting time and effort. To create a compelling case study, the Breeze content agent uses information from your CRM and uploaded notes, such as customer call transcripts. AI can assist you in completing your case study draft quickly.
Create blog posts that are SEO-friendly
Bloggers often struggle to create SEO-optimized blog posts due to the time it takes. We brainstorm topics, craft titles, design feature images, and compose complete drafts tailored to your audience and specific SEO keywords.
Social Media Agent
With an AI-powered expert, you can scale your social media efforts.
Automate your social media management
It is often difficult for social media teams to come up with new and exciting content that grabs the attention of their audiences. Additionally, they need to ensure that brand messaging remains consistent across social media channels.
The Breeze social media agent is an AI-powered expert who enhances your social media strategy. Using your social performance, company details, and marketing best practices, it develops a multi-channel content strategy that boosts your social media presence.
Save time creating social media content
You can spend a lot of time managing multiple social media channels when you have many. Breeze social media agent generates post suggestions that are perfectly aligned with your business, audience, and brand identity. You can get unstuck from content creation hurdles across Facebook, Linkedin, X, and Instagram.
Post at the right time on social media to boost engagement
In the fast-paced world of social media marketing, marketers may struggle to consistently create content that converts. The Breeze social media agent recommends engaging, personalized posts that are tailored to your audience. Posts are also scheduled at the best times and days. With just a few clicks, you can review and approve posting suggestions.
Utilize your data to maximize audience reach
Marketing can be challenging when it comes to understanding and using data to reach your audience. To make your social media content more effective, Breeze uses your past performance, business details, and industry best practices. Get post suggestions based on your social media data.
Prospecting Agent
Utilize an AI-powered expert for sales prospecting to focus your outreach efforts on quality leads.
Using auto-sent emails to automate outreach strategies
By utilizing HubSpot's Smart CRM, Breeze prospecting agent increases your team's capacity to research and execute personalized outreach strategies for prospects. Best of all, this AI-powered agent is always on, driving pipeline for your team.
Identify your ideal prospects
In order to find ideal customers, your sales team spends countless hours searching online. You can increase sales productivity by assigning companies and contacts in your CRM that match your target persona. Help your sales team convert high-quality leads into paying customers by empowering them.
Customize prospecting strategies according to your needs
The use of bulk emails could result in a loss of personal touch, leading to ineffective cold outreach. Each Breeze prospecting agent conducts in-depth research on each target company and contact to understand their business needs. Communicate with prospects in a way that resonates with them.
Fully automate outreach with AI
Don't let your typical work day slow down sales pipeline traffic. Using your CRM and research, this AI sales agent crafts personalized emails based on signals of intent and activity. Keep control with manual or automatic outreach while sending targeted emails. Keep your sales pipeline full all the time.
Customer Agent
Automate ticket resolution and scale support efforts in real-time.
AI-enabled customer support
It can be difficult for customer service teams to keep up with the volume of support tickets. Breeze customer agents are AI-powered experts who can engage with customers on your website at any time to answer their questions. The best part - Breeze allows your service team to provide exceptional support around the clock while enhancing efficiency.
Use your existing content to easily set up
A chatbot's chatflow can be tedious to build manually. Using your knowledge base articles, URLs, help sites, and blogs, you can train your AI agent to provide accurate and personalized responses to common customer problems. It does not require any technical expertise.
Interact with customers in a natural, trustworthy manner
With rigid, scripted responses and limited understanding, traditional chatbots can frustrate customers. Create an agent that represents your brand accurately and engages in conversations that feel personal. For customer confidence, the Breeze customer agent uses only content approved by you to reduce inaccuracies.
Routing customer service issues seamlessly
In the event that a customer's issue is not addressed in a timely manner, they can become frustrated. In addition to handling customer inquiries it can handle, Breeze's customer agent seamlessly transfers customers to human representatives when it cannot. Focus your support team on complex customer tickets so that they can exceed customer expectations.
Improve customer satisfaction with data-driven insights
Customer service teams today lack actionable insight into their chatbots and how to improve customer satisfaction. Know your customer service metrics, such as the resolution rate, the percentage of handoffs, and the customer's sentiment. In order to refine your processes and maintain customer trust, you can identify knowledge gaps and optimize performance with advanced reporting.
Breeze Intelligence
Business solutions powered by artificial intelligence are only as good as the data they have access to. Take your Smart CRM to the next level with Breeze Intelligence. It includes over 200 million profiles of buyers and companies, enhanced with advanced LLMs and artificial intelligence. Regularly update your database to improve conversion rates, identify buyer intent from companies visiting your website, and keep your database fresh.
Data Enrichment
Make data-driven decisions to convert your best opportunities by enriching company and contact records.
Qualify inbound leads effortlessly
Your Smart CRM has been updated with a new lead. However, it's hard to compare it to your other leads when there is so little information available.
Adding more information to your records is easy with Breeze Intelligence data enrichment. In addition to creating a record, you can add over 40 attributes such as a company's industry, annual revenue, number of employees, address, social media pages, or a contact's role, employer, and social media links.
Personalize outreach to prospects with tailored emails
Do you find yourself dedicating excessive time to manually researching prospects before sending emails?
Breeze Intelligence data enrichment services provide company details and recent news, enabling your marketing, operations, and sales teams to craft more personalized and relevant email content for prospects, thereby enhancing response rates.
Improve conversions with enriched lead scoring
You receive a new lead in your CRM. Should your marketing team personalize and target content for them, or your sales team prioritize contacts?
Using Breeze Intelligence data enrichment tools, you can automate lead scoring based on company size, revenue, and role. Leads with high scores are flagged for immediate follow-up.
Increase the conversion rate of qualified leads
You submit a short form on your company's website. If you only have a name and email, what should you do?
You can get more information with Breeze Intelligence data enrichment, such as the web technologies the company uses, the number of countries they operate in, and the funding levels of venture-backed start-ups. Lead qualification and conversions are improved by better data.
Buyer Intent
Learn which companies in your target market are showing intent to purchase on your website, and grow your market share.
Analyze webpage visit activity and industry tags to identify accounts with high-fit and high-intent
Utilize buyer intent behavior data to create workflows for routing leads to sales
Get enriched prospect data from new companies in your target market to improve conversions
Close the right leads at the right time
Every day, anonymous visitors browse your homepage or check out your pricing page, but you lack the market intelligence to identify them.
Anonymous visitors are those who have visited a page with your tracking code but haven't filled out a form or become a contact in your CRM. Without form submissions, you can't engage with them.
Buyer intent helps convert these anonymous visitors into customers by identifying which companies in your target markets are ready to buy, using reverse-IP and enrichment data. Leverage Breeze Intelligence buyer intent data and tools to enhance your intent-based prospecting.
Identify high-intent visitors' needs
When you're a salesperson with prospect lists to call, it's hard to be in the right place at the right time.
Connect anonymous web visitors to company IP addresses with Breeze Intelligence buyer intent. Sales teams will know which companies are visiting your website and which product features or pricing pages they want to discuss.
Enhance lead generation and qualification
A marketer's dream is to understand the visitor behind a website visit. Marketing professionals know that not all traffic will convert into a meaningful lead, just as your sales team knows not all leads are equal.
Marketers and sales can use buyer intent data to create time-based follow-up emails and lead nurturing campaigns.
Prioritize lead follow-ups
Sales teams are inefficient with their time and impact if they do not know who their most promising leads are.
To focus on your highest quality leads, assign scores based on website behavior, intent, lifecycle, and deal stage.
Create personalized outreach and marketing campaigns
Low engagement rates are likely to occur if your emails and ads are generic and unpersonalized.
Send emails based on what users did last on your website. Add visitors who are looking for jobs to a list that is excluded from marketing and sales. Make it easier for marketing and sales to follow up with the right message by segmenting prospects into different workflows.
Form Shortening
Optimize forms by auto-filling data from Breeze Intelligence's commercial database behind the scenes - and increase conversions.
Capture more leads without sacrificing data
Forms are the gateways to your sales team’s leads.
Having too many form fields will discourage your website visitors from filling them out. Not enough questions, and your sales reps will reject leads because they won’t have enough information.
With Breeze Intelligence form shortening, you can dynamically shorten your forms while still collecting the data you need to understand, score, and route your leads with speed and accuracy.
Provide a better user experience
The content on traditional websites is generic and the form experiences are limited. There is room for improvement.
Visitors to your website who are not already in your Smart CRM enter their business email address into a form. When their data is present within Breeze Intelligence's dataset, it is automatically enriched into the form's fields. The result? You will only see fields that aren't in the data set when you fill out this form!
Form autocomplete improves data accuracy
Data entry errors may occur when different people from the same company fill out a form slightly differently. Enrichment data is used to autocomplete known fields in form shortening. The visitor only needs to complete the remaining fields.
Improve the efficiency of lead generation
In general, the more fields there are to fill out in a form, the less likely it is to be completed. By automatically filling in known fields, you can make it easier for your visitors to complete forms.
Form optimizations made easy
For really large business projects, designers and conversion rate optimization experts will pour countless hours to optimize a user’s experience with forms.
Get similar results with a toggle of a button.
Breeze features will boost your workflow
You can say goodbye to endless brainstorming sessions, writer's block, and limited creative resources. HubSpot's customer platform includes Breeze features that help marketers, salespeople, and customer service representatives do more with less.