Every time you write a blog post it’s one more index page on your website, which means it’s one more opportunity for you to show in SEO and drive traffic to your website.
It helps drive traffic to your website.
In fact, websites with a blog tend to have 434% more index pages. That's a lot of opportunities.
Blogging also helps you get discovered on social media. Every time you write a blog post, you’re creating content that people can share on their social networks like Linkedin, Twitter or Facebook, which helps to expose your brand to a new audience that may not know you yet.
Blog content also helps keep your social presence going.
Blogging also helps to convert traffic into leads. Now that you have traffic coming to your website, through your blog, you have an opportunity to engage with that traffic and convert them into leads.
Just like every blog post you write is another index page and an opportunity to show up on search engines, each post is a new opportunity to generate leads. In fact, search engine leads have 14.6% close rate, while outbound leads have a 1.7% close rate.
It establishes your business as a thought leader in the space.
The best business blogs answer common questions their prospects and customers have. If you are consistently creating content that’s helpful to your target audience, it will help establish you as an authority in their eyes. Blogging can especially be a helpful tool for sales and service professionals.
Establishing authority as a thought leader within your industry is a hard thing to accomplish. Certainly not as concrete as traffic and leads. But consider your blog posts as helpful sales enablement drivers.
If prospect finds answers to their common questions by from blog posts written by people at your company, they are much more likely to come into the sales process trusting what you have to say.
Additionally, prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market., your industry and what you have to offer.
It drives long term, sustainable results.
Let’s say you sit down for 2 hours and write and publish a blog post today. Let’s say that that blog post gets you 135 visits but no new leads within the first month. That post is far from done. That content will soon rank on search engines. That means for days, weeks an months you can continue to get traffic and leads from that blog post.
Hopefully, this demonstrates the value we need to consider creating and scaling a blog for your business. Because taking the time to do so can help you, your business, and your customers to grow better together.