So what's going on in Digital Marketing and what will your 2023 look like? Here's my quick roundup of the HubSpot State of Inbound 2022:
- The #1 social media-related challenge for marketers is creating engaging content.
- Short & sweet: Short-form video content is the most effective type of social media content.
- Videos are the top content marketing media format.
- Social media is the #1 marketing channel in 2022.
- 80% of brands use paid social media advertising.
- The big 3: Instagram, YouTube, and Facebook are the top 3 social media platforms.
- Quality over quality: 83% of marketers believe it’s more effective to create higher quality content less often.
- 35% of marketers plan to use video in marketing for the first time this year (2022).
- Facebook and Instagram have the best ROI compared to other social channels.
- Marketers are investing the most in live streaming and short-form video content.
- 88% of brands have a dedicated influencer marketing budget with the goal of increasing brand awareness.
- Most brands spend between $50K - $500K on influencer marketing per year.
- 20% of marketers are investing in Twitter Spaces.
- The most effective content is funny and interactive.
- Most people open email on mobile or desktop, but tablets are on the rise.
Bonus insight:
HubSpot found that creators are dominating as an engaging, specialized channel to connect with niche audiences, short-form video continues to boom, and marketers are getting more efficient with their workflows and processes.