Source properties tell you where your contacts come from, including how they came to visit your website, or how they were created or updated via offline sources.
The Original source property tells you the first known source through which a contact interacted with your business. The Latest source property shows the most recent known source. These properties are automatically set by HubSpot, but you can update the value on a contact record manually.
A contact’s Original source or Latest source value will be one of the following:
Learn more about how the source categories are defined.
There are two Original and Latest source drill-down properties that tell you additional information about the source through which a contact interacted with your business.
While the Original source and Latest source properties give a broad category for the source, each respective drill-down property provides more specific information depending on the Original or Latest source value. For example:
The drill-down properties are automatically set by HubSpot and cannot be updated manually. If you change a contact’s original source, the drill-down properties will be cleared.
Please note: older HubSpot accounts may have the properties Original source data 1 and Original source data 2 instead, which contain the same information.
The following table shows the Original source or Latest source values and the possible Source drill-down values included in each category:
Original or Latest source | Original or Latest source drill-down 1 | Original or Latest source drill-down 2 |
Organic search | Search term (if available) | Search engine site |
Referrals | Referring website domain | Referring website URL |
Organic social | Social media site | Campaign name |
Email marketing | Campaign name | HubSpot email name |
Paid search | Campaign name | Search term (if available) |
Paid social | Social media site | Campaign name |
Direct traffic | Entrance URL | N/A |
Other campaigns | Campaign name | Source / Medium |
Offline sources | Offline channel/tool/platform. Examples include: IMPORT, SALES, API, BATCH_UPDATE, CONTACTS_WEB, MOBILE_IOS, SALESFORCE, BOT, MEETING, EXTENSION, PRESENTATIONS |
Specific offline medium (e.g., BCC_TO_CRM, business-card-scanner, CRM_UI, salesforce-createdby, addMessageUser, addViewer) |
Please note: if a contact uses an ad-blocker, it may block HubSpot's tracking cookies. As a result, a contact's Original or Latest source value can be Offline sources, even if they originated from a web source. For example, a contact whose first interaction was a chat on your website could have an Offline sources value if the tracking cookies were blocked.
The Original or Latest source value Offline sources consists of several possible offline interactions, which the drill-down properties help to explain. If a contact’s Original or Latest source value is Offline sources, below are common drill-down property values and what they mean. The following are common offline drill-down 1 values:
The following are common offline drill-down 2 values: