With customer expectations at an all-time high, it’s important to make sure your central CRM system (as do you too!) continues to improve so that together you can work smarter, and not necessarily harder.
HubSpot CRM is the perfect tool to manage your company’s activities from the start and throughout your growth, as your company begins to interact with more and more leads, growing its customer base and working with various partners, suppliers, and stakeholders.
Keeping in mind that various stakeholders are in mind, you are also required to maintain endless of marketing and sales activities to keep a good relationship with all the people that you are in touch with, activities like email marketing, customer’s feedback forms, monthly newsletter, social media ads, lead generation, direct sales approaching and on top of all of it, insightful reports to monitor your activity and it’s effectiveness.
Here are the latest updates and improvements of HubSpot, all been released during this month:
Free Email Marketing & Ads Tools
Email marketing and ads are now part of the free marketing tools available in the HubSpot CRM, giving all marketers the tools they need to capture leads and nurture them into loyal customers. By rooting your marketing tools in your CRM, you can give your customers the personalized experiences they have come to expect.
With free email marketing and ads in the HubSpot CRM, you’ll get:
Free email campaigns - creation, sending, and analytics, so you have the tools you need to see the full view of the customer journey and offer a more cohesive experience.
The ability to create contact lists - and send up to 2,000 emails per month, all with an email editor designed with efficiency and ease of use in mind.
Expanded ads tool capabilities - that let you manage and track up to $1,000 per month of ad spend across Facebook, Google, and LinkedIn ads—plus conversion-level reporting, and up to two account connections.
New & Improved App Marketplace
The new HubSpot App Marketplace makes it easier to find, understand, and install app integrations for your HubSpot account so you can connect your data and improve your customer experience.
More apps - Hundreds of new apps were added this year, including new integrations like Slack, Linkedin Sales Navigator, and WordPress.
More informed integration decisions - A new design for the marketplace app that prioritizes the most relevant information, including demo videos, pricing, and subscription requirements.
Easier discovery of relevant apps - Better correlation between your type of business and the recommended integrations provided to you by HubSpot.
Facebook Messenger Integration
Each month, 20 billion messages are exchanged between people and businesses on Facebook Messenger. Now, with Facebook Messenger in HubSpot Conversations, you can capture those one-to-one interactions seamlessly.
Meet your audience where they are - Connect with customers on their favorite channels, on their terms, and at their own pace.
Messages all in one place - Conversations started via Facebook Messenger can be carried on and stored in HubSpot’s Conversations inbox.
Delight across teams - With support forms now in the inbox and new unified thread views, everyone across your organization—from Marketing to Sales to Service.
Coming soon, HubSpot will be adding even more features and functionality to Sales Hub Professional and Marketing Hub Starter, at a new price.
And I will be here to make sure that you’ll hear about all the latest updates that HubSpot has to offer, in order to make your business grow smarter, and not necessarily harder.