HB Group modernizes its digital marketing

The situation

HB Group leads three divisions — safety, learning, and innovation — protecting the people, data, and facilities of major corporations and government bodies across Israel. Decades of reputation built the business. But in a fast-moving market, reputation alone stopped being enough.

It's a story common to mature companies: the belief that a strong name will carry you into the digital world, and that the strategies that always worked will keep working. HB Group decided not to wait to find out. They set out to transform their digital marketing — to grow reach, and revenue with it.

What we built

We delivered a comprehensive, actionable plan — competitive analysis included — and the channels to execute it:

• SEO across their web properties, so the right buyers could find them.
• Aggregated analytics to point the strategy at what was working.
• A real content engine — new blog articles and social content built to be seen.
• Paid social campaigns that opened outreach channels HB Group didn't have before.

What changed

HB Group expanded the reach and awareness of its brand and services — a mature enterprise meeting its market where it had moved to.

What happened to us is very natural, and probably happens to many mature companies in Israel who entered the digital world believing their history and reputation were enough.

Sasi Bachar · VP Marketing & Business Development, HB Group