{% set lang_twin = { "/about":"/he/about", "/he/about":"/about", "/contact-us":"/he/contact", "/he/contact":"/contact-us", "/industries":"/he/industries", "/he/industries":"/industries", "/resources":"/he/resources", "/he/resources":"/resources", "/assessment":"/he/assessment", "/he/assessment":"/assessment", "/services/hubspot/marketing-hub":"/he/services/hubspot/marketing-hub", "/he/services/hubspot/marketing-hub":"/services/hubspot/marketing-hub", "/services/hubspot/sales-hub":"/he/services/hubspot/sales-hub", "/he/services/hubspot/sales-hub":"/services/hubspot/sales-hub", "/services/hubspot/service-hub":"/he/services/hubspot/service-hub", "/he/services/hubspot/service-hub":"/services/hubspot/service-hub", "/services/hubspot/content-hub":"/he/services/hubspot/content-hub", "/he/services/hubspot/content-hub":"/services/hubspot/content-hub", "/services/hubspot/data-hub":"/he/services/hubspot/data-hub", "/he/services/hubspot/data-hub":"/services/hubspot/data-hub", "/services/hubspot/commerce-hub":"/he/services/hubspot/commerce-hub", "/he/services/hubspot/commerce-hub":"/services/hubspot/commerce-hub", "/services/hubspot/implementation-automations":"/he/services/hubspot/implementation-automations", "/he/services/hubspot/implementation-automations":"/services/hubspot/implementation-automations", "/services/hubspot/training-maintenance":"/he/services/hubspot/training-maintenance", "/he/services/hubspot/training-maintenance":"/services/hubspot/training-maintenance", "/services/hubspot/custom-integrations":"/he/services/hubspot/custom-integrations", "/he/services/hubspot/custom-integrations":"/services/hubspot/custom-integrations", "/services/hubspot/ai-automation-agents":"/he/services/hubspot/ai-automation-agents", "/he/services/hubspot/ai-automation-agents":"/services/hubspot/ai-automation-agents", "/services/asana/implementation-automations":"/he/services/asana/implementation-automations", "/he/services/asana/implementation-automations":"/services/asana/implementation-automations", "/services/asana/training-maintenance":"/he/services/asana/training-maintenance", "/he/services/asana/training-maintenance":"/services/asana/training-maintenance", "/services/asana/custom-integrations":"/he/services/asana/custom-integrations", "/he/services/asana/custom-integrations":"/services/asana/custom-integrations", "/services/asana/ai-automation-agents":"/he/services/asana/ai-automation-agents", "/he/services/asana/ai-automation-agents":"/services/asana/ai-automation-agents", "/services/other-platforms":"/he/services/other-platforms", "/he/services/other-platforms":"/services/other-platforms", "/industries-saas":"/he/industries-saas", "/he/industries-saas":"/industries-saas", "/industries-fintech":"/he/industries-fintech", "/he/industries-fintech":"/industries-fintech", "/industries-industrial":"/he/industries-industrial", "/he/industries-industrial":"/industries-industrial", "/industries-cyber":"/he/industries-cyber", "/he/industries-cyber":"/industries-cyber", "/industries-healthcare":"/he/industries-healthcare", "/he/industries-healthcare":"/industries-healthcare", "/industries-ngo-academia":"/he/industries-ngo-academia", "/he/industries-ngo-academia":"/industries-ngo-academia", "/industries-education":"/he/industries-education", "/he/industries-education":"/industries-education", "/industries-deep-tech":"/he/industries-deep-tech", "/he/industries-deep-tech":"/industries-deep-tech", "/gtm-systems-playbook":"/he/gtm-systems-playbook", "/he/gtm-systems-playbook":"/gtm-systems-playbook", "/integration-mapping-template":"/he/integration-mapping-template", "/he/integration-mapping-template":"/integration-mapping-template", "/revops-health-check":"/he/revops-health-check", "/he/revops-health-check":"/revops-health-check", "/accessibility-statement":"/he/accessibility-statement", "/he/accessibility-statement":"/accessibility-statement" } %} {% set twin = lang_twin[cur]|default("") %} {% set en_target = "/" %}{% set he_target = "/he/" %} {% if twin %}{% if he %}{% set en_target = twin %}{% set he_target = cur %}{% else %}{% set en_target = cur %}{% set he_target = twin %}{% endif %}{% endif %} {% set nav = { "solutions":{"en":"Services","he":"שירותים"}, "row_hubspot":{"en":"HubSpot","he":"HubSpot"}, "row_asana":{"en":"Asana PM","he":"Asana PM"}, "ai_auto_agents":{"en":"AI Automation & Agents","he":"אוטומציה וסוכני AI"}, "industries":{"en":"Industries","he":"תעשיות"}, "about":{"en":"About","he":"אודות"}, "resources":{"en":"Resources","he":"משאבים"}, "careers":{"en":"Careers","he":"קריירה"}, "contact":{"en":"Contact","he":"צור קשר"}, "book_call":{"en":"Book a Call →","he":"קבעו שיחה ←"}, "change_lang":{"en":"Change language","he":"שנה שפה"}, "open_menu":{"en":"Open menu","he":"פתיחת תפריט"}, "badge_new":{"en":"New","he":"חדש"}, "col_by_expertise":{"en":"By Expertise","he":"לפי תחום מומחיות"}, "col_hs_services":{"en":"By Service · HubSpot","he":"שירותי HubSpot"}, "col_asana_services":{"en":"By Service · Asana","he":"שירותי Asana"}, "col_other_plat":{"en":"Other Platforms","he":"פלטפורמות נוספות"}, "revops":{"en":"Revenue Operations","he":"תפעול הכנסות"}, "marketing_auto":{"en":"Marketing Automation","he":"אוטומציית שיווק"}, "sales_auto":{"en":"Sales Automation","he":"אוטומציית מכירות"}, "customer_success":{"en":"Customer Success","he":"הצלחת לקוח"}, "support_service":{"en":"Support & Service","he":"תמיכה ושירות"}, "project_mgmt":{"en":"Project Management","he":"ניהול פרויקטים"}, "demand_gen":{"en":"Demand Generation","he":"יצירת ביקושים"}, "impl_config":{"en":"Implementation & Configuration","he":"הטמעה והגדרה"}, "impl":{"en":"Implementation","he":"הטמעה"}, "automations":{"en":"Automations","he":"אוטומציות"}, "training_maint":{"en":"Training & Maintenance","he":"הדרכה ותחזוקה"}, "custom_integrations":{"en":"Custom Integrations","he":"אינטגרציות מותאמות"}, "migrations":{"en":"Migrations","he":"מיגרציות"}, "ai_impl":{"en":"AI Automation","he":"אוטומציית AI"}, "ai_agents":{"en":"AI Agents","he":"סוכני AI"}, "marketing_hub":{"en":"Marketing Hub","he":"Marketing Hub"}, "sales_hub":{"en":"Sales Hub","he":"Sales Hub"}, "service_hub":{"en":"Service Hub","he":"Service Hub"}, "content_hub":{"en":"Content Hub","he":"Content Hub"}, "data_hub":{"en":"Data Hub","he":"Data Hub"}, "commerce_hub":{"en":"Commerce Hub","he":"Commerce Hub"}, "impl_automations":{"en":"Implementation & Automations","he":"הטמעה ואוטומציות"}, "migr_integrations":{"en":"Migrations & Integrations","he":"הגירות ואינטגרציות"}, "industries_we_serve":{"en":"Industries We Serve","he":"התעשיות שאנחנו משרתים"}, "tech_saas":{"en":"SaaS & Tech","he":"SaaS וטק"}, "industrial":{"en":"Industrial & Manufacturing","he":"תעשייה וייצור"}, "cyber":{"en":"Cyber","he":"סייבר"}, "deep_tech":{"en":"Deep Tech","he":"דיפ-טק"}, "healthcare":{"en":"Healthcare","he":"בריאות"}, "telecom":{"en":"Telecommunications","he":"תקשורת"}, "fintech":{"en":"FinTech","he":"פינטק"}, "ngo_academia":{"en":"NGO & Academia","he":"מלכ״רים ואקדמיה"}, "education":{"en":"Education","he":"חינוך"}, "public_sector":{"en":"Public Sector & Organizations","he":"מגזר ציבורי וארגונים"}, "lib_library":{"en":"Library","he":"ספרייה"}, "lib_tools":{"en":"Interactive Tools","he":"כלים אינטראקטיביים"}, "blog":{"en":"Blog","he":"בלוג"}, "blog_sub":{"en":"Field notes from the team","he":"רשימות מהשטח של הצוות"}, "case_studies":{"en":"Case Studies","he":"סיפורי לקוח"}, "case_studies_sub":{"en":"Long-arc client journeys","he":"מסעות לקוח ארוכי טווח"}, "guides":{"en":"Guides","he":"מדריכים"}, "guides_sub":{"en":"Playbooks & frameworks","he":"פלייבוקים ומסגרות עבודה"}, "news":{"en":"News","he":"חדשות"}, "news_sub":{"en":"Announcements & updates","he":"הכרזות ועדכונים"}, "hs_health":{"en":"HubSpot Health Check","he":"בדיקת בריאות HubSpot"}, "hs_health_sub":{"en":"Spot risks in your portal","he":"איתור סיכונים בפורטל שלכם"}, "revops_assessment":{"en":"RevOps Maturity Assessment","he":"הערכת בשלות RevOps"}, "revops_assessment_sub":{"en":"Score your operating model","he":"ציון למודל התפעולי שלכם"}, "roi_calc":{"en":"HubSpot ROI Calculator","he":"מחשבון ROI ל-HubSpot"}, "roi_calc_sub":{"en":"Quantify the upside","he":"כימות הפוטנציאל"}, "customer_stories":{"en":"Customer Stories","he":"סיפורי לקוח"}, "customer_stories_sub":{"en":"Long-arc client journeys","he":"מסעות לקוח ארוכי טווח"}, "hs_maturity":{"en":"HubSpot Maturity Assessment","he":"הערכת בשלות HubSpot"}, "hs_maturity_sub":{"en":"Score your portal in minutes","he":"ציון לפורטל שלכם בדקות"}, "revops_health":{"en":"RevOps Health Check","he":"בדיקת בריאות RevOps"}, "revops_health_sub":{"en":"Spot risks in your operating model","he":"איתור סיכונים במודל התפעולי"}, "gtm_playbook":{"en":"GTM Systems Playbook","he":"פלייבוק מערכות GTM"}, "gtm_playbook_sub":{"en":"Our end-to-end blueprint","he":"התוכנית המלאה שלנו"}, "integration_mapping":{"en":"Integration Mapping Template","he":"תבנית מיפוי אינטגרציות"}, "integration_mapping_sub":{"en":"Plan your data flows","he":"תכנון זרימות הדאטה"} } %}
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HB Group modernizes its digital marketing

How one of Israel's leading safety enterprises transformed its digital strategy to expand reach and brand awareness.
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The situation

HB Group leads three divisions — safety, learning, and innovation — protecting the people, data, and facilities of major corporations and government bodies across Israel. Decades of reputation built the business. But in a fast-moving market, reputation alone stopped being enough.

It's a story common to mature companies: the belief that a strong name will carry you into the digital world, and that the strategies that always worked will keep working. HB Group decided not to wait to find out. They set out to transform their digital marketing — to grow reach, and revenue with it.

From reputation alone to a modern digital engine

What we built

We delivered a comprehensive, actionable plan — competitive analysis included — and the channels to execute it:

  • SEO across their web properties, so the right buyers could find them.
  • Aggregated analytics to point the strategy at what was working.
  • A real content engine — new blog articles and social content built to be seen.
  • Paid social campaigns that opened outreach channels HB Group didn't have before.

What we built — SEO, analytics, content, paid social → reach

What changed

HB Group expanded the reach and awareness of its brand and services — a mature enterprise meeting its market where it had moved to.

What happened to us is very natural, and probably happens to many mature companies in Israel who entered the digital world believing their history and reputation were enough.

Sasi Bachar · VP Marketing & Business Development, HB Group

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