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HubSpot Plans
HubSpot pricing, decoded — and the right plan for your team
HubSpot's seat-based pricing looks simple until you try to budget for it. Here's every tier, every hub, and the one you probably actually need — from a Solutions Partner who sets these up every week.
Book a 30-minute plan-fit call →How pricing works
Seats first, then hubs
HubSpot charges per seat, and the seat type sets the price floor. Everything else — hubs, add-ons, contact tiers — stacks on top.
Seat type
Starter
Professional
Enterprise
Core Seat (Marketing / Content / Ops entry)
$20
$50
$75
Sales Seat
$20
$100
$150
Service Seat
$20
$100
$150
View-only Seat
Free
Free
Free
Prices per seat / month, billed annually. USD.
Customer Platform bundles
All hubs, one price
Marketing, Sales, Service, Content and Data Hub at one tier — cheaper than buying each on its own.
Starter
$9–20/seat/mo
All Starter hubs bundled. For small teams getting off spreadsheets.
- Marketing, Sales, Service, Content, Ops — Starter tier
- Up to 1,000 marketing contacts
- Simple automation & reporting
- No onboarding fee
Most common
Professional
$1,300/mo
Where most B2B teams end up. Real automation, real reporting.
- All Pro hubs — Marketing, Sales, Service, Content, Ops
- Custom objects, workflows, forecasting
- A/B testing, campaign reporting, playbooks
- One-time onboarding fee applies
Enterprise
$4,300/mo
Scale, governance, and advanced permissions across teams.
- All Enterprise hubs bundled
- Advanced permissions, teams, hierarchical fields
- Predictive scoring, custom reporting
- One-time onboarding fee applies
● Verified July 2026See live pricing ↗
Some links are partner links; IV-LEAD may earn a commission at no extra cost to you.
Per-hub pricing
Buying hubs individually
Not every team needs the full Customer Platform. Here's what each hub costs on its own.
Hub
Starter
Professional
Enterprise
Marketing Hub
$20/seat
$890/mo
$3,600/mo
Sales Hub
$20/seat
$100/seat
$150/seat
Service Hub
$20/seat
$100/seat
$150/seat
Content Hub
$20/seat
$500/mo
$1,500/mo
Operations Hub
$20/seat
$800/mo
$2,000/mo
One-time onboarding fee applies on Professional and Enterprise tiers. USD, billed annually.
Which plan fits?
Compare every HubSpot feature
Pick a hub — every tier, every feature, from a Solutions Partner who sets these up every week.
Plans
Email & Forms
Marketing email & forms
✓
✓
✓
Remove HubSpot branding
✓
✓
✓
Automation
Basic automation
✓
✓
✓
Omnichannel automation / workflows
—
✓
✓
Ads
Ad management
✓
✓
✓
Content
SEO tools & content strategy
—
✓
✓
Social media publishing
—
✓
✓
Campaign management
—
✓
✓
Data & Scoring
Lead scoring
—
✓
✓
Lookalike lists
—
—
✓
Reporting
Standard report builder
—
✓
✓
Custom / cross-object reports
—
—
✓
Multi-touch revenue attribution
—
—
✓
AI
Breeze AI content tools
✓
✓
✓
Governance
Custom objects
—
—
✓
Teams / partitioning
—
—
✓
Support
Phone support
—
✓
✓
Starter — every feature▾
- ✓Marketing email & forms
- ✓Remove HubSpot branding
- ✓Basic automation
- ✓Ad management
- ✓Breeze AI content tools
Pro — every feature▾
- ✓Marketing email & forms
- ✓Remove HubSpot branding
- ✓Basic automation
- ✓Omnichannel automation / workflows
- ✓Ad management
- ✓SEO tools & content strategy
- ✓Social media publishing
- ✓Campaign management
- ✓Lead scoring
- ✓Standard report builder
- ✓Breeze AI content tools
- ✓Phone support
Enterprise — every feature▾
- ✓Marketing email & forms
- ✓Remove HubSpot branding
- ✓Basic automation
- ✓Omnichannel automation / workflows
- ✓Ad management
- ✓SEO tools & content strategy
- ✓Social media publishing
- ✓Campaign management
- ✓Lead scoring
- ✓Lookalike lists
- ✓Standard report builder
- ✓Custom / cross-object reports
- ✓Multi-touch revenue attribution
- ✓Breeze AI content tools
- ✓Custom objects
- ✓Teams / partitioning
- ✓Phone support
Plans
Pipeline
Deal pipelines
✓
✓
✓
Products object
—
✓
✓
Calling
HubSpot phone numbers
✓
✓
✓
Calling minutes / user / mo
✓
✓
✓
Call transcription
—
—
✓
Outreach
Sequences
—
✓
✓
Workflow extensions (SMS, mail)
—
✓
✓
Enablement
Playbooks
—
✓
✓
Scoring
Predictive lead scoring
—
✓
✓
Forecasting
Deal forecasting
—
✓
✓
Governance
Custom objects
—
—
✓
Starter — every feature▾
- ✓Deal pipelines
- ✓HubSpot phone numbers
- ✓Calling minutes / user / mo
Pro — every feature▾
- ✓Deal pipelines
- ✓Products object
- ✓HubSpot phone numbers
- ✓Calling minutes / user / mo
- ✓Sequences
- ✓Workflow extensions (SMS, mail)
- ✓Playbooks
- ✓Predictive lead scoring
- ✓Deal forecasting
Enterprise — every feature▾
- ✓Deal pipelines
- ✓Products object
- ✓HubSpot phone numbers
- ✓Calling minutes / user / mo
- ✓Call transcription
- ✓Sequences
- ✓Workflow extensions (SMS, mail)
- ✓Playbooks
- ✓Predictive lead scoring
- ✓Deal forecasting
- ✓Custom objects
Plans
Tickets
Ticket pipelines
✓
✓
✓
Conversation routing
✓
✓
✓
Automation
Customizable workflows
—
✓
✓
SLA
SLAs
—
✓
✓
Self-service
Knowledge base
—
✓
✓
Feedback
Customer feedback surveys
—
✓
✓
AI
AI agents / advanced routing
—
—
✓
Governance
Custom objects
—
—
✓
Starter — every feature▾
- ✓Ticket pipelines
- ✓Conversation routing
Pro — every feature▾
- ✓Ticket pipelines
- ✓Conversation routing
- ✓Customizable workflows
- ✓SLAs
- ✓Knowledge base
- ✓Customer feedback surveys
Enterprise — every feature▾
- ✓Ticket pipelines
- ✓Conversation routing
- ✓Customizable workflows
- ✓SLAs
- ✓Knowledge base
- ✓Customer feedback surveys
- ✓AI agents / advanced routing
- ✓Custom objects
Plans
Build
Premium templates & drag-drop
✓
✓
✓
Lead capture
Pop-ups, CTAs, page targeting
✓
✓
✓
Personalization
Smart content personalization
—
✓
✓
Optimization
A/B testing
—
✓
✓
Adaptive testing
—
—
✓
SEO
Advanced SEO (clusters, tracking)
—
✓
✓
AI
AI translations & brand voice
—
✓
✓
Access
Memberships (gated content)
—
—
✓
Governance
SSO, sandboxes, multi-site
—
—
✓
Starter — every feature▾
- ✓Premium templates & drag-drop
- ✓Pop-ups, CTAs, page targeting
Pro — every feature▾
- ✓Premium templates & drag-drop
- ✓Pop-ups, CTAs, page targeting
- ✓Smart content personalization
- ✓A/B testing
- ✓Advanced SEO (clusters, tracking)
- ✓AI translations & brand voice
Enterprise — every feature▾
- ✓Premium templates & drag-drop
- ✓Pop-ups, CTAs, page targeting
- ✓Smart content personalization
- ✓A/B testing
- ✓Adaptive testing
- ✓Advanced SEO (clusters, tracking)
- ✓AI translations & brand voice
- ✓Memberships (gated content)
- ✓SSO, sandboxes, multi-site
Plans
Sync
Bidirectional sync, 100+ integrations
✓
✓
✓
Custom field mapping
✓
✓
✓
Automation
Programmable automation
—
✓
✓
Scheduled triggers
—
✓
✓
Webhooks
—
✓
✓
Data quality
Data quality automation & AI formatting
—
✓
✓
Data model
Datasets
—
✓
✓
Enterprise
Sandboxes & data lineage
—
—
✓
Governance
Hierarchical team permissions
—
✓
✓
Custom objects
—
—
✓
Starter — every feature▾
- ✓Bidirectional sync, 100+ integrations
- ✓Custom field mapping
Pro — every feature▾
- ✓Bidirectional sync, 100+ integrations
- ✓Custom field mapping
- ✓Programmable automation
- ✓Scheduled triggers
- ✓Webhooks
- ✓Data quality automation & AI formatting
- ✓Datasets
- ✓Hierarchical team permissions
Enterprise — every feature▾
- ✓Bidirectional sync, 100+ integrations
- ✓Custom field mapping
- ✓Programmable automation
- ✓Scheduled triggers
- ✓Webhooks
- ✓Data quality automation & AI formatting
- ✓Datasets
- ✓Sandboxes & data lineage
- ✓Hierarchical team permissions
- ✓Custom objects
HubSpot pricing, questions answered
How much does HubSpot cost per month in 2026?
Core seats are $20 / ~$45 / $75 (Starter / Professional / Enterprise); Sales and Service seats are $100 / $150 (Pro / Enterprise); view-only seats are free and unlimited on paid plans. The all-in-one Customer Platform starts around $1,300/mo (Professional). Prices are annual, USD, verified July 2026.
Does HubSpot charge per user or per contact?
Both, depending on the tool. Seats are per user (view-only free). But Marketing Hub is also priced by marketing contacts: Starter includes 1,000 (then +$50 per extra 1,000); Marketing Hub Professional is $890/mo including 2,000 contacts (then +$250 per 5,000). The contact tier is what teams most often under-budget.
What's the difference between Starter, Professional and Enterprise?
Starter covers the basics. Professional adds automation, sequences, custom reporting and the features most B2B teams run on. Enterprise adds custom objects, advanced permissions and governance. Most IV-LEAD clients land on Professional.
Which HubSpot Hub do I actually need?
Start from the job: Marketing Hub for campaigns and lead gen, Sales Hub for pipeline and outreach, Service Hub for tickets, Content Hub for the website, Operations/Data Hub for syncs and data quality. Most teams start with one or two — or take the Customer Platform bundle if they need several.
What is the Customer Platform, and how much is it?
The all-in-one bundle across Marketing, Sales, Service, Content and Data Hub — cheaper than buying hubs separately. Starter ~$9–20/seat/mo; Professional from ~$1,300/mo (~5 seats, most common); Enterprise from ~$4,300/mo (~7 seats).
Does HubSpot include AI — and does Breeze cost extra?
The AI assistant (Breeze) is included free on every plan and doesn't consume credits. What's metered is HubSpot Credits, used by Breeze Agents and some advanced AI. You get a monthly allowance — 500 (Starter), 3,000 (Professional), 5,000 (Enterprise) — that resets monthly and does not roll over; extra usage is about $0.01/credit. Basic company enrichment is now free; buyer-intent data still uses credits. As of April 2026, AI agents are billed by outcome, not per attempt.
Are HubSpot workflows and automations unlimited?
Not truly unlimited — the ceilings are generous (roughly a few hundred workflows on Professional, around a thousand on Enterprise) but real, so automation-heavy orgs should plan against the Enterprise ceiling.
How many deal pipelines, sequences and custom properties do I get?
Deal pipelines: 2 (Starter), 15 (Professional), far more on Enterprise. Sales sequences are included from Sales Professional, with a 500-emails-per-connected-inbox-per-day send cap (1,000 on Enterprise; only Enterprise can auto-enroll via workflows). Custom properties: up to ~1,000 per object. Custom objects are Enterprise-only.
How many reports and dashboards can I build?
Roughly 10 dashboards by 10 reports on Professional, and far more on Enterprise (up to ~50 reports per dashboard). Need more? A reporting limit-increase add-on raises those ceilings substantially.
Are there HubSpot onboarding fees, and are they mandatory?
On Professional and Enterprise, yes — HubSpot requires paid onboarding: roughly $1,500–$3,000 on Professional depending on the hub, and up to ~$7,000 on Enterprise. You can't ask HubSpot to waive it, but buying and implementing through a Solutions Partner replaces it with hands-on setup — usually the better value.
What actually drives the real cost of HubSpot?
Three things beyond the sticker price: your seat mix (Core vs Sales/Service), your marketing-contact tier (Marketing Hub is priced per contact, not just per seat), and onboarding. Sizing these before you buy is exactly what a partner does — and where budgets usually slip.
Should I buy HubSpot direct or through a partner?
If you just want a login, buy direct. If you want it configured to your pipeline, migrated cleanly and adopted by your team, buy through a partner — as a HubSpot Gold Solutions Partner, IV-LEAD sets it up at no extra software cost to you.
Partner economics
Buy and onboard
through IV-LEAD
As a HubSpot Solutions Partner we register the deal, structure the seats, and build the portal — usually at the same total spend, with a partner who stays.