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Case Study
How an open-source backend-development platform serving 30,000+ monthly users lifted email, advertising, and nurture performance with HubSpot.
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The situation
Amplication gives developers a faster way to build production-ready backend services — open-source at its core, with an Enterprise edition for large organizations. With 30,000+ monthly users and growth coming fast, the pressure landed everywhere at once: product, marketing, sales, and customer care all had to scale together.
Marketing's job was the hard one — convert a big, engaged developer audience into qualified pipeline, and prove, in numbers, that it was working.
What we built
- Email that's actually targeted. Segmented campaigns aimed at ideal-customer profiles, tracked end to end.
- Advertising that follows the journey. LinkedIn customer-journey ads pointed at those same audiences.
- Nurture that does the patient work. Automated drip sequences to educate leads and move them toward a decision.
What changed
The motion didn't just feel busier — it moved the numbers, at every stage of the funnel.
- +20% email open rates, with click-throughs up 15%, from segmented campaigns.
- +30% website traffic, driven by LinkedIn customer-journey advertising.
- +25% leads from the same advertising motion.
- +10% conversion rate from automated nurture drips.
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