With today's dynamic world of B2B marketing, sales, customer support, and customer success, having the right tools can make all the difference to the success of a company. Various platforms have emerged to optimize businesses' customer acquisition and retention strategies.
In this article, we'll look at the top marketing, sales, support, and customer success platforms for B2B companies. HubSpot, Zoho, and Salesforce are just a few of the renowned CRM giants. Other popular tools include Aircall, Pandadoc, Lusha, and more. Let's dive in.
- HubSpot CRM - Providing CRM, marketing automation, email marketing, and sales tools, HubSpot remains one of the premier inbound marketing and sales platforms. Through it, businesses can attract, engage, and delight customers at every stage of the buying process.
- Zoho - A cloud-based software company, Zoho CRM systems are designed to help businesses manage and streamline their interactions with customers and prospects throughout the entire customer lifecycle. They offer a wide range of features and functionalities to support all departments.
- Salesforce - A pioneer and an innovator in CRM software, Salesforce provides a comprehensive suite of marketing, sales, and customer service tools. Data management enables companies to grow sales and manage customer information efficiently.
- Aircall - This cloud-based phone system provides seamless voice communications, as well as advanced features such as call analytics and team collaboration. Other functions include criteria based call routing and distribution, call queues and CRM integration.
- Pandadoc- An automated platform for creating, managing, and tracking sales proposals, contracts, and quotes. This awesome software enables businesses to track activities such as when a document is opened, viewed, or forwarded. These all monitored with real-time notifications and analytics.
- Lusha - With Lusha, B2B companies can uncover accurate contact information for their prospects, enabling targeted marketing and improved prospecting. Their main goal is to enhance sales and marketing efforts by providing high-quality contact information.
- ZoomInfo - Businesses can leverage ZoomInfo's powerful B2B database to find millions of company profiles and contact details, facilitating targeted marketing and lead generation. This platform is commonly used by sales and marketing professionals to improve prospecting.
- Apollo - The Apollo platform helps B2B companies generate qualified leads and engage with prospects effectively through automation and artificial intelligence. It’s used by sales teams across multiple industries, from small businesses to large enterprises.
- Zendesk - Zendesk enables businesses to provide exceptional customer service and enhance customer satisfaction by managing inquiries and tickets efficiently. It offers a suite of tools and features to centralize customer inquiries, track support tickets, and streamline communication across multiple channels.
- Vidyard - Vidyard provides B2B companies with an easy-to-use platform for creating, sharing, and tracking personalized videos to engage prospects and increase sales. The software also provides pin-point analytics such as viewer behavior, including play rates, drop-off points, and viewer interactions.
- SalesLoft - By automating outreach, tracking communication, and personalizing interactions, SalesLoft helps sales teams close deals more quickly. Key features include cadence & outreach, email tracking, dialer and call recording and sales intelligence.
- Intercom - A messaging platform that facilitates customer engagement, customer acquisition, and customer support across various channels. Through real-time, personalized conversations across multiple channels, it enables businesses to tightly engage with their customers.
- Drift - Using AI-powered chatbots, Drift is a conversational platform that helps businesses engage with website visitors, generate leads, and accelerate sales conversions. It provides tools for live chat, chatbots, email marketing, and sales automation to facilitate personalized conversations and drive customer engagement.
- Pardot - The Pardot platform from Salesforce enables businesses to create, deploy, and track marketing campaigns across multiple channels.
- Marketo - Marketo, acquired by Adobe, is a powerful marketing automation platform that assists companies in attracting and nurturing leads. Its strongest capabilities include campaign management, landing pages and personalization.
- ActiveCampaign - The ActiveCampaign platform offers advanced features that enable businesses to convert leads and retain customers through email marketing and marketing automation. Key features include SMS marketing, lead scoring and website behavioral tracking.
- Mailchimp - Mailchimp is a widely popular email marketing platform that allows B2B companies to create, automate, and analyze email campaigns to drive engagement and conversions. It’s an all-in-one solution to manage email marketing campaigns, landing pages, automated marketing workflows, and more.
- LinkedIn Sales Navigator - With LinkedIn Sales Navigator, B2B sales professionals can identify and connect with potential prospects on the world's largest professional network. It is designed to help account managers and business development teams find and engage with potential leads in the biggest jobs and deals hunting platform in the world.
- Gong - With Gong's revenue intelligence platform, sales team performance and strategies are improved with real-time analysis of sales calls and meetings. To improve team performance, gain insight, and close more deals, Gong records and transcribes sales conversations, analyzes them, and extracts valuable data from them.
- Outreach - Outreach is a sales engagement platform that helps B2B companies automate and optimize their outreach efforts, resulting in more effective prospecting and closing more deals.
- Freshworks - With Freshworks' customer engagement software, businesses can provide exceptional customer support, live chat, and helpdesk services. Key products and solutions offered by Freshworks include Freshdesk, Freshservice, Freshsales, Freshchat, and more.
- Gainsight - Gainsight is a customer success platform that helps B2B companies reduce churn, increase customer retention, and drive growth through personalized customer success strategies. It provides tools and features to drive customer retention, increase upsell and cross-sell opportunities, and maximize customer lifetime value.
- Calendly - Calendly is a scheduling tool that simplifies appointment bookings and meeting coordination, making it easier for B2B companies to reach prospects and clients. It allows integration with other popular platforms such as Google Calendar or Microsoft Outlook.
- Hotjar - B2B companies can personalize prospect and customer interactions with Hotjar. You can give your team the insights they need to close deals faster, provide tailored support and segment for more personalized campaigns. You can watch session recordings, get survey responses and use session properties to create lists and trigger automations.
- Userpilot - By creating personalized onboarding and user engagement experiences, Userpilot helps B2B companies improve product adoption and satisfaction. This tool allows you to create interactive product experiences, guide users through the process, and much more.
The landscape of marketing, sales, support, and customer success platforms for B2B companies is diverse and continuously evolving.
By leveraging these platforms effectively, businesses can stay ahead of the competition, optimize customer interactions, and achieve remarkable success in their respective industries.