Business side:
Like millions of others, you have decided to use LinkedIn to help grow your business. LinkedIn has been several businesses’ go-to platform for growth.
LinkedIn can accelerate lead generation through these three components:
- Target audience: territories, industries, size, skills, titles (image)
- A/B testing: video, image, links, headlines (link)
- Retargeting: website visitors, page followers, opportunities on CRM (link)
To grow our leads through these strategies, IV-Lead utilizes hashtags to shout out our partners, and attract our target audience through relevant keywords that we know our clients are interested in. With these outreach tactics, we are able to draw attention to our site where we continue to post and produce content.
Personal side:
At the end of the day, YOU have the control to boost your company’s content, and in doing so can grow connections within your own network. These three tactics can be done by anyone anywhere for person-to-person connections are vital for lead generation.
- Share company post on your personal feed
- Share in relevant business groups
- Additional hashtags and highlighted text to improve engagement
With a personal profile, you have added tools to find and grow leads for your business. LinkedIn users can draft posts using their business skills, hashtags, and keyword relevancy. However, people can also utilize LinkedIn’s network and group features to find pages of like-minded individuals to add to their own network so that when an employee posts about their business, all those in their network will see.
When we share our company’s content on LinkedIn, we increase the exposure to our target audience organically, which leads to better ads results and lower cost per lead ultimately.
It also improves your personal network score, which means you’ll reach a bigger audience next time you’ll share your content, and also you’ll appear in more search results and on LinkedIn feed of your connections
Ready …. Set…. Go practice these tools on your own LinkedIn:
- Check your LinkedIn Score index
- Groups team research: search, follow and add to the team’s list
- Hashtags: same like groups
- Skills: add to your personal profile
