Leads and Links: IV-Lead and LinkedIn for Businesses
In order to optimize your ad campaign, IV-Lead segments, and evaluates your target audience.
Ohad PeterUpdated Jul 19, 2026 · 2 min readOriginally published Aug 2022
So what are the keys to company growth?
Brand awareness
How can we market your brand into becoming a household name?
Lead generation
What are creative ways to grow your customer base?
Engagement
How can we maximize content and advertising to increase customer retention?
Website visits
What do you want customers to know from visiting your website?
Video views
Are customers sharing your video content with friends?
What do these key growth points have in common? Audience activity.
In order to optimize your ad campaign, IV-Lead segments, and evaluates your target audience.
We make sure to set performance goals ahead of launching a new campaign and ensure that it follows the team's established expectations tailored to a certain audience’s performance. In doing so, we can accurately project which audience will guarantee a fruitful conversion rate, thus making our ad campaign as successful as possible.
All hands on deck:
At IV-Lead, we are always looking for partners who are in our field of helping businesses improve their marketing strategies. Our friends at LinkedIn have the tested and adaptable resources readily available.
In order to build a strong sales funnel, companies are using all forms of content available on LinkedIn to improve the sales experience for their audience.
With 700M+ professional users, 35M companies, 25M jobs, and 100Klearning courses - LinkedIn has unequivocally become THE business network of our times. Social selling refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales.
That is why:
92% of B2B marketers use LinkedIn content to achieve growth objectives (LinkedIn)
62% of customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer (HubSpot).
Together IV-Lead and LinkedIn will help you achieve:
Ohad is a HubSpot specialist at IV-Lead. He implements and optimizes HubSpot for B2B teams and tracks what's new across the ecosystem — product updates, features, and how to actually put them to work.
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