Case Study: RAD Transforms Marketing and Sales Efforts with HubSpot and IV-Lead
RAD Transforms Marketing and Sales Efforts with HubSpot and IV-Lead
Ohad PeterUpdated Jul 19, 2026 · 2 min readOriginally published Feb 2023
Client Profile
A telecom access solutions company, RAD's goal is to provide communications service providers and critical infrastructure with top-of-the-line telecom products. RAD's market-leading solutions simplify operations, boost users' network value and ensure always-on reliability by leveraging over forty years of innovation and expertise. From design to deployment, RAD supports customers across the entire project lifecycle, whether it's business services, mobile xHaul, or secure IIoT.
Partnering with IV-Lead, Rad set out to transform their marketing and sales efforts by migrating from other automation tools to HubSpot and integrating all their digital assets with it.
Client’s main challenge:
The main challenge Rad encountered in their marketing and sales efforts was a lack of data management and a fragmented approach to marketing. The company used Microsoft Dynamic365 for their CRM, but it was not meeting their needs. The platform was difficult to use and lacked the advanced features that Rad needed to manage their data and track their results.
Solutions provided:
Enter HubSpot. Rad decided to implement HubSpot as their central platform to manage all of their marketing and sales efforts. The onboarding process was smooth and straightforward, with IV-Lead providing expert support every step of the way. The migration from Dynamic365 to HubSpot was seamless, and Rad was able to quickly integrate their other tools and platforms into the CRM.
One of the key benefits of HubSpot for Rad is the platform's advanced data management capabilities. Active lists, workflows, and sales sequences helped Rad advance their marketing efforts and meet their marketing KPIs. The company was able to track their results, segment their audience, and make data-driven decisions.
Results:
Rad's partnership with IV-Lead.com and the implementation of HubSpot has been a huge success. The company has transformed their marketing and sales efforts, increased their efficiency, and achieved their business goals. By using a central platform to manage all aspects of their marketing and sales efforts, Rad.com has taken a big step forward in their quest to streamline operations and help businesses succeed.
Testimonials:
Their project management approach included a clear timeline, weekly catch-up calls, and hands-on training sessions. We found Chen and the rest of the team to be extremely professional, friendly, organized, and easily accessible when we needed them.
Ohad is a HubSpot specialist at IV-Lead. He implements and optimizes HubSpot for B2B teams and tracks what's new across the ecosystem — product updates, features, and how to actually put them to work.
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