Discover sales strategy examples, templates, and plans used by top sales teams worldwide.
Ohad PeterUpdated Jun 13, 2026 · 2 min readOriginally published Oct 2022
What's New
Our latest feature updates for INBOUND 2022 offer more than just software; they offer a better way to grow. With flexible, customized experiences on a connected platform support your data, your pipeline, and above all else, your customers.
Learn about our new vision for a more connected customer experience.
A Shift in the Tide
Adapting to today's distributed and dynamic world has tested how we engage as companies, interact with our customers, and support each other as peers. These challenges have made growing a business not just difficult, but seemingly impossible. The go-to-market strategies we’ve grown to trust and rely on aren’t working anymore. Hitting numbers is getting frustratingly tough. These growing pains aren’t just normal business lows, they’re global impacts.
We're in a crisis ofdisconnection.
Customers are disconnected.
They expect one-click solutions to problems and purchases, only to be met with overcrowded, underperforming engagement channels.
Data is disconnected.
In an effort to solve this, outdated platforms and point solutions are ending up cobbled together, resulting in deeper disconnection.
And we, as people, are disconnected.
The new world of hybrid work, combined with data privacy distrust, has left us feeling isolated and alone.
In a disconnected world, the point solutions and playbooks that have driven business growth for the past decade won't work for the next one.
We're entering a new era of growth: the age of the connected customer, and to grow better, companies need to refocus on the only thing that truly matters: building deep, durable connections with and between customers.
And HubSpot is here to help.
With HubSpot's commerce-powered CRM platform, you can connect your data, your customers, and your community all in one place.
The end result? A better connected company, a better connected community, and a better connected customer experience at an even better value to your business.
Ohad is a HubSpot specialist at IV-Lead. He implements and optimizes HubSpot for B2B teams and tracks what's new across the ecosystem — product updates, features, and how to actually put them to work.
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