How HubSpot’s Account-Based Marketing (ABM) Tools Create Efficient and Predictable Sale Cycles

HubSpot, one of our most resourceful and intelligent partners here at IV-LEAD, have created an ABM tool kit to provide companies so that they can digitalize processes that kick start sales, predict market movements, and create collaborative digital marketing strategies based on account data.

HubSpot's ABM tools have made it easier for our marketing and sales teams to collaborate around accounts and track progress, leading to more efficient sales cycles and better deal predictability.  As powerful addition to their robust platform, HubSpot's ABM tools:

• - Enable collaboration across teams

• - Attract high-value accounts and forge deeper relationships with more personalized engagement

• - Track and measure from end to end

Who should use ABM? 

• - A small number of customers
• - Expensive product (Long buying cycle)
• - Committee Style buying (lots of people are involved)

Account-based marketing is a growth strategy in which marketing and sales work together to create personalized buying experiences for a select set of high-value companies.

Here are our 6 Account-Based Marketing takeaways: 

• - Small yet mighty 
  • - Identify your small groups of accounts with a high volume.
• - Work best together 
  • - It's time for marketing and sales to work together toward a common goal of building the correct strategy plan (content, channels..)
• - Be specific with your content strategy
  • - Understand your audience and personalize the message.
• - Retention 
  • - Build a strong relationship with your customers.
• - Align KPI
  • - Make sure you align with your Key Performance Indicators goals.