To grow your LinkedIn page following, you must combine two major factors: Drive awareness of your page and post great content. You can do that (while your connection requests are pending) by following these tips:
Once
- Make your website LinkedIn friendly by adding the "Follow" button.
- Include a link to your page in your email signature, newsletters, and blogs.
Weekly
Maintain a consistent posting schedule throughout the week to provide your followers with value. Here are a few ideas:
- Using Content Suggestions, discover and share trending content with your target audience
- Inquire: Adding questions to your post will generate conversation, which will result in more views
- Videos: Increase engagement by using videos in your posts. Ideally, they should be short, raw, and authentic.
- PowerPoints and PDFs: Put your brand on the map as a thought leader by sharing PowerPoints and PDFs.
- Sharing is caring: Showcase the voices of employees, key leaders, and customers by sharing your page's best @mentions.
- Get your page in front of new audiences by reacting and commenting on your Communities hashtag feeds.
Monthly
- Links to your LinkedIn page on other social media sites can help you promote it.
- Engage your community by tagging other pages and members with @mentions.
- Reach new audiences by switching up the hashtags in your Communities panel.
- Analyze your page analytics to find out what content resonates most with your audience.
Using these strategies, you can build a stronger presence on LinkedIn and grow your LinkedIn page followers. Continually track your progress and adjust your strategy as needed to keep your page growing.
