Keeping track of constantly changing business landscapes is challenging. You have to find your right audiences, engage with them, and keep them satisfied. In order to achieve this goal, both your marketing and sales departments need to work together.
ZoomInfo's comprehensive engagement platform for finding, acquiring and growing customers has long been praised. What makes them unique is their immense collection of data solutions for different industries. Their database is strong enough to find you exactly what you're looking for, and you can isolate your audience with a variety of filters.
Rather than cover all of their features (that would require at least five articles), we will focus on two relatively new ones: WebSights and Intent. Let's unpack what these tools are all about and how they can help you grow your business.
ZoomInfo WebSights
Investing in a strong website presence is one of the best ways to attract new customers for your business. Many teams analyze high-level website traffic statistics, such as impressions and page views, to determine their website's success. It's challenging, however, to truly understand who is actually visiting your website, whether the content they consume is relevant, or whether those visitors even fit within your Ideal Customer Profile (ICP) when you rely on surface-level insights. How would it be if these insights could be surfaced in real time? This is where ZoomInfo WebSights comes in.
ZoomInfo WebSights lets your team see which companies are visiting your website, when they visit, and which web pages they view. By doing so, your business can better understand its website visitors and create targeted campaigns to engage them in the buying process. Your sales and marketing teams can receive real-time alerts anytime a relevant prospect lands on your website, so that they know when they should reach out.
- When a visitor lands on your website, the WebSights snippet fires off and the activity is tracked.
- ZoomInfo’s database maps the company based on the visitor’s IP address.
- From the WebSights tab within the ZoomInfo platform, your team can identify who is visiting your website and determine the company name, employee headcount, revenue, and more.
Key Benefits
- Greater Insights: ZoomInfo WebSights eliminates guesswork. Understand who's visiting your site to learn what's working, what's not, and who might be interested in your product or solution.
- Immediate Results:By enabling Workflows, your team will receive real-time alerts when a prospect or customer within your ICP is on-site. Efforts to reach out in a timely manner are greatly improved.
- Streamlined Actions: ZoomInfo's WebSights allows you to track website traffic in real time right within the platform. By integrating Google Analytics, trends analysis becomes easier and more convenient.
ZoomInfo Intent
Most B2B buyers conduct online research when seeking solutions, and the content they consume shows their intent to buy, giving you a strong indication that they are looking for your product. ZoomInfo Intent analyzes online content consumption to surface companies with the highest intent to buy as well as the B2B topics of greatest interest. Go-to-market teams can leverage these buying intent signals to gain the upper hand, focusing on prospects who are in the market for solutions like yours to drive greater and faster business growth.
ZoomInfo Intent is the only real-time buyer intent solution seamlessly integrating intent-to-buy signals with market leading B2B contact data in a unified platform. With in-platform workflows and integrations, GTM teams can identify accounts with the highest likelihood of buying, then quickly take action to reach ready-to-buy accounts.
How it works
With proprietary technology and large volumes of web traffic data, Intent surfaces relevant and timely intent insights at the company level.
ZoomInfo's intent data does not rely on cookies, and customers can select the frequency of intent updates that is most appropriate for their needs (weekly, daily or real-time Streaming Intent). ZoomInfo offers customers the option of creating Custom Topics to monitor concepts unique to their businesses. For customers seeking to surface B2B topics most relevant to their businesses, ZoomInfo offers the option of selecting the most relevant B2B topics.
Key Benefits
Cast the widest net, with unrivaled data coverage
With its patented technologies, Intent captures and analyzes web traffic from the widest array of sources on the market to surface highly relevant B2B topics. With this tool, you can get the most comprehensive picture of how online content is consumed.
Get in touch with buyers as soon as possible
Reach out to warm prospects proactively based on their interest in your solution with the only real-time intent data on the market. According to Forrester research, 74% of sales are won by vendors who engage prospects early and guide their solution evaluation process.
Take immediate action within an integrated platform
Reach out to prospects using ZoomInfo’s B2B contact data—in platform, right at your fingertips. You can also use Workflows to push intent data into your CRM, assign tasks to team members, or set up notifications to act on timely insights. ZoomInfo makes it easy to move from insights to action.
