Hotjar for B2B companies

  • The Hotjar + HubSpot integration allows you to have Hotjar recordings and survey responses appear automatically in your contact timeline. You can also use Hotjar data to create automations in HubSpot. To use this integration, you need:
  • An active HubSpot account
  • A Hotjar account with a Site using a Business or Scale plan.
  • The HubSpot tracking code and Hotjar tracking code installed on your site.
  • An active On-site Survey: Popover or Full screen (if you want to track survey responses). Link Surveys are not supported.

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Hotjar Integration Overview

Personalize prospect and customer interactions with the Hotjar and HubSpot integration. Now you can give your team the insights they need to close deals faster, provide tailored support and segment for more personalized campaigns. Use the Hotjar and HubSpot integration to:

  • Watch session recordings in your HubSpot contact timeline: See what people engaged with or where they got stuck, so you can be better prepared for calls and queries.

  • See survey responses in your HubSpot contact timeline: Hear what customers had to say about their experience to pre-empt pain points and tailor conversations.

  • Use Hotjar session properties to create lists and trigger automations: Trigger workflows using HubSpot and Hotjar properties (like ‘referrer URLs’ and ‘duration on site’) to personalize marketing campaigns or give your sales team extra insights.
Integration features
Close more deals and offer better support

See what prospects and customers did on your site and what they had to say about their experience directly from HubSpot. Use behavior insights to personalize conversations or follow-up, and close deals faster.

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Trigger marketing flows based on user behavior

Segment prospects and customers into active lists to trigger automations using a combination of Hotjar behavior data and HubSpot contact criteria. Personalize marketing based on user behavior for a more tailored experience.

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Give your Sales team extra insights

Build automations to notify your sales team when a recording is available for a highly-engaged prospect. Alert reps when prospects are showing signs of frustration, so they can follow-up at the right time and with better context on their experience.

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Shared data
LINKEDIN DATA DATA FLOW    HUBSPOT DATA        
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