What is a Marketing Plan & How do you Write One?

An organization's marketing plan outlines how it will organize, execute, and track its..

One-Stop AI Solution - Welcoming HubSpot Breeze!

Meet HubSpot Breeze - Your complete and holistic AI solution. This system..

Get to Know your Audience with 7 Simple Steps

How do you or your employees start creating new content, updating your product's features, or developing..

The OKRs Guide - A Complete Overview to Objectives and Key Results

OKRs, or "objectives and key results," are a goal setting methodology that helps..

11 Sales Dashboard Ideas To Inspire You To Create Your Own

In today's world, salespeople have access to more data than ever before, but not all..

How to Connect your WooCommerce Store to HubSpot {A Step-by-Step Guide}

There is more to operating a successful eCommerce store than just stocking it..

Asana's Integrations with Salesforce and Slack

Third-party app integration plays a crucial role in many organizations looking to..

HubSpot Product Updates - September Edition

Marketing, Sales, Service, CRM Platform, Content, Commerce - all hubs have had..

Integration Specification Document: HubSpot CRM & Priority ERP

This document outlines the technical requirements, steps, and field mapping..

Integration Specification Document: HubSpot CRM & WooCommerce

This document outlines the technical requirements, steps, and field mapping..

Asana vs. Notion - Full Comparison Breakdown

Dubbed as 2 of the best and most popular task and project management platforms..

HubSpot Acquires Data Enrichment Powerhouse Clearbit

Marketing, operations, and revenue teams use data enrichment software to enrich..

Build an Automated HubSpot Custom Dashboard Using Google Spreadsheet & Data Studio

A lot of resources are invested in bringing a company's brand, products, and..

Setup Leads

Before you begin managing your leads in the prospecting workspace, users with an...

Manage leads in the prospecting workspace

After you set up your leads, within the prospecting workspace, you can quickly...

Introducing Asana's Breakthrough in AI Capabilities

IV-Lead have announced its partnership with Asana a few months ago, and have....

7 Reasons Why HubSpot’s New Leads Object is an Epic Tool

Let go of everything you thought you knew about lead management. HubSpot has just..

Use the prospecting workspace

With the prospecting workspace, users with an assigned Sales Hub seat can efficiently..

HubSpot Product Updates - August Edition

It's time for HubSpot's monthly product update! From Deal Pipeline...

HubSpot’s Product Update - June Edition

Welcome to the June edition of HubSpot product updates! Introducing a range of...

Store Protected Health Data in HubSpot (BETA)

If your business works with protected health information (PHI) covered under...

Integrate Asana with your Microsoft Office 365 Inbox

Asana has been the subject of several of our posts before. This incredible tool...

HubSpot’s Product Update - May Edition

Another month, another set of HubSpot updates! This month’s release surprised...

Predict the Likelihood of Closed Won with Deal Scores

Deal scores predict the probability of winning the open deals in your pipelines..

7 Steps for Dealing with Tough Prospects

In a perfect world, every prospect would fall in love with you from the very first..

An introduction to branding: 7 Key Elements of a Company Branding Plan

In a business plan, brand strategy outlines how a company will build rapport and..

Improve your Lead Quality with These 10 Pro Tips

How do you define "quality" when it comes to leads? A quality lead is one that..

15 Tools & Resources for Conducting an Effective Market Research

When you conduct market research, you gather information that will help you dec..

LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

It’s no secret that advertising on LinkedIn can (and will) be costly. Many articles..

15 Buyer Persona Questions to Understand your Customers' Mindset

Inbound marketing requires a deep understanding of your customers..

Introducing 2 new powerful tools by ZoomInfo - WebSights & Intent

Keeping track of constantly changing business landscapes is challenging. You..

HubSpot Product Updates - April Edition

This month's update release from HubSpot brought about some exciting..

8 Recommendations for Marketers in 2024

Earlier this year, HubSpot's State of Marketing & Trends Report for 2024 went...

New HubSpot Feature: Create sync Properties that Copy Data to Associated Records

You can create sync properties to keep data consistent across associated records..

3 Buyer Persona Myths that Hurt your Marketing Efforts

A buyer persona usually includes descriptions such as Elizabeth's, as well as...

Create Calculation Properties

In HubSpot, calculation properties allow you to calculate the minimum, maximum...

8 Simple Optimizations for Creating a Lead Generation Website

Optimizing your website for lead generation should be a no-brainer...

HubSpot Product Updates - March Edition

The HubSpot CRM product update for March is here! Staying ahead with the..

Manage paid seats and permissions

If you’re a super admin in your HubSpot account, you can assign seats to set a..

Customer Service: The Ultimate Guide to Delighting Your Customers

The success of your customers benefits your company as well. Your business wi...

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Tthis guide about marketing strategies will help you improve your...

Manage brands with business units

Users with Marketing Hub Enterprise subscriptions who have purchased the..

Troubleshoot workflow enrollment issues

Diagnose why an object is not enrolling in a workflow and view some common..

HubSpot Updates for Partners- February Edition

The second Hubspot product update for 2024 has arrived, and it presents a line of..

How does the GDPR work? How does it impact marketing?

Are you wondering where to begin with GDPR? Since the new Regulation has a..

Boosting Productivity: This is Why You Need A Solid Project Management Tool

Defining project goals, developing schedules, allocating resources, and ov..

Lead Nurturing Email Examples to Quietly Steal

The task has been accomplished. As a result of your valuable content, your...

E-commerce in 2024 - Trends to Look Out For

Having just begun the year 2024, eCommerce practitioners and related..

The Best Way to Ask For (& Get) Customer Feedback

In order to improve your product or service, collecting and analyzing custom...

What is Omni-Channel? Top 10 Omni-Channel Experience Examples

Our daily lives are increasingly integrated with technology as it advances. We are...

The HubSpot Sales Process

HubSpot partners should understand the HubSpot sales process so they can better...

November Intermediate Updates from HubSpot

HubSpot continues to roll out updates and initiatives even between our regular..

HubSpot monthly updates for EMEA partners - January 2024

The first monthly Hubspot EMEA product update for 2024 is now available, and it...

Set your workflow enrollment triggers

Automate workflow enrollment by setting triggers when records meet specific...

Set up single sign-on (SSO)

By using single sign-on (SSO), you can give your team members access to all of...

Sales Trends 2024 Report by HubSpot

As we approach the end of the tunnel, sales teams continue to deal with the...

Discover HubSpot's Payments Tool

Wouldn't it be nice if you had one place where you could bill and get paid? Strea..

December HubSpot Updates for Partners

It’s that time of month for HubSpot CRM to release their product updates for part..

Craft great experiences at scale with HubSpot's Marketing Automation Software

Craft great experiences at scale with HubSpot's Marketing Automation..

HubSpot Deal insights updates

You've already seen some of these upgrades in recent posts, so for all you​..

November updates for partners

HubSpot usually releases monthly updates primarily aimed at its users. This..

Connect HubSpot CRM with SAP's Data Platform

SAP’s integration with HubSpot allows synchronization in both directions. This..

The Best Way to Build a Customer-Centric Company

Customers should be at the core of any company's initiatives, but few do - or.​..

A Complete Guide to Email Marketing

Let's look at the best ways to use email marketing. In case you need extra..

Chatbots in HubSpot: A brief overview

With chatbots, you can qualify leads, book meetings, provide customer support, and..

September Product Updates for HubSpot Partners

This month’s product updates from HubSpot will allow you to delight your...

New Sales Hub: Your All-In-One Guide

Sales Hub made waves this year at INBOUND as Andy Pitre, HubSpot's...

HubSpot updates - Google integration

In this post we cover 3 improvements that HubSpot has made with various Google...

November Product Updates for HubSpot Partners

HubSpot Partners Update had some very interesting features added to the..

HubSpot updates for partners - Sequences edition

The latest update release from HubSpot introduced dozens of new exciting.​..

A guide to using HubSpot's new prospecting tool

HubSpot's Prospecting Workspace has recently been updated, promising to.​..

Native Advertising Examples People Actually Enjoyed Reading

It's been said a million times, native advertising is the most immersive of.​..

Building a Customer Loyalty Program from the Ground Up

In order to achieve their goals, customers will stay loyal to companies that help.​..

16 Types of Customer Needs (and How to Solve for Them)

 It is common for companies to look for inspiration from other successful.​..

Calculating Customer Lifetime Value (CLV) & Why It Matters

Throughout a customer relationship, customer lifetime value (CLV, or CLTV).​..

What is Customer Acquisition Cost and How Do You Calculate It

In order to expand your customer base while still turning a profit, you should.​..

How to Save Up to 50% on Your PPC With Quality Score

Keeping track of PPC metrics can quickly get confusing and overwhelming, as.​..

How to Build a Strong Customer Referral Program in 2023

Customer success involves creating advocates for your business through.​..

Enabling growth and customer success in B2B companies: Top 25 platforms

With today's dynamic world of B2B marketing, sales, customer support, and.​..

How to run a successful PPC campaign

The arguments for and against pay-per-click campaigns are plentiful, but the.​..

Online Advertising: A Brief History

Do you remember when surfing the web meant navigating a minefield of.​..

Newest updates in HubSpot - August edition

From marketing email analytics to AI-Powered Duplicate Checks, HubSpot.​..

How to Get Past Common Buyer Brush-Offs

To be successful, salespeople must be able to neutralize and move past buyer.​..

Calculate churn rate in 5 easy steps (+ definition & formula)

The number of customers you lose over a particular period of time is known as.​..

Software as a Service (SaaS): The Ultimate Guide

Thanks to this guide, you'll be able to learn all about that. Our goal is to.​..

Customer Experience vs. User Experience: Know the Differences

For the sake of the chicken and egg debate, user experience is the “egg”.​..

How A/B Testing Can Maximize Your Email Marketing

The use of email hasn't changed much since it gained widespread popularity.​..

How To Conduct Financial Analysis for Your Company

Would you be able to provide someone with a detailed analysis of your.​..

Has CTR died? CTOR is becoming a more popular metric among email marketers

In the 1990s, email marketing became a legitimate marketing channel, and.​..

What Is a White Paper? (F.A.Qs)

Creating a whitepaper for your business can be a little confusing since the.​..

Balance Sheets: A Beginner's Guide

Whether you run your own business or are just starting out in accounting, you.​..

Create scheduling pages with HubSpot's meetings tool

Create one-on-one scheduling pages so contacts can book meetings with you..​..

Set up and customize ticket pipelines and statuses

With tickets, you can keep track of your customer interactions as they progress​..

5 Best LinkedIn Summary & Bio Examples (+ How to Write Your Own)

Creating a LinkedIn summary can be very difficult - especially without examples.​..

The Ultimate Guide to Creating Compelling Webinars

A webinar is an online video presentation, seminar, lecture, or workshop..

API developer guides & resources

HubSpot's APIs, which you can find the reference documentation here, allow.​..

Create and edit sequences

With the sequences tool, you can send a series of targeted, timed email.​..

3 Drip Campaign Emails With An Above 40% Open Rate

This article will help you clarify what an email drip campaign is, what it can.​..

HubSpot's payments and subscriptions properties

When a buyer makes a payment, HubSpot stores details about the payment.​..

HubSpot and Salesforce: What Are the Differences?

HubSpot and Salesforce both contain robust CRM databases, but there are.​..

AI Email in Sales: Pros and Cons [+Tools to Consider]

To say that ChatGPT has thrown the internet into a frenzy would be.​..

Reauthorize or disconnect social accounts from HubSpot

If your social network account is disconnected from HubSpot, you will​..

7 Signs You Should Walk Away From a Prospect

Walking away is hard, especially when it comes to potential deals. After all​..

The 17 most important questions you should ask during a discovery call

Closing calls are appealing. There's nothing more glamorous than moving..

Sales reps need these 16 apps on their phones

Salespeople are constantly on the move, meeting with clients, giving...

10 great websites built with HubSpot CMS

For those considering creating a site using a free provider like CMS Hub, it's..

18 Executive Interview Questions to Help Find the Right Fit

Executives can make or break your company. Those who aren't the right..

GitHub Flow: A Quick 5-Step Process

It can be challenging for those unfamiliar with Git or GitHub to work with the tool...

Top 5 Best Influencer Websites of 2023

Social media influencers are everywhere. Across all platforms and in all genres..

The email sequence that earned this company $100,000 in 30 days

Like most small businesses, we at Feed. The Agency used to get 90% of new..

Send a follow-up email after no response

Salespeople who send at least one follow-up email after no response receive a..

De-escalation techniques: Best practices

When dealing with an issue related to your business, it's natural for..

Createing an Effective Customer Journey Map 101

Almost 70% of online shoppers abandoned their carts in 2021..

Newest updates in HubSpot - June edition

This month’s update release by HubSpot delivers a few awesome features: Fr..

The Sales Pipelines Handbook: A Complete Guide for Sales Reps and Managers

Businesses that consistently exceed their revenue goals have an effective sales process...

Integrate Google Analytics with HubSpot content

When you integrate Google Analytics with HubSpot, your Google Analytics account.. 

Customer Satisfaction Metrics To Keep An Eye On

It's not just you: Industry research shows that customer satisfaction has steadily...

Sales phrases to to grab your prospects attention

Experts and sales trainers agree that the best sales reps prospect fearlessly, but being...

Enable the Google Search Console integration in HubSpot

 HubSpot's integration with Google Search Console brings data from Google searches into your SEO tool.

Common mistakes that ruin your credibility with prospects

These days, the average buyer is shrewd - naturally suspicious of salespeople and having...

Branding - Create an identity for your busines

With countless products and services competing for attention in today's market, establishing...

Personalize customer interactions with Hotjar + HubSpot

Create and edit custom objects

In the event that your business requires a relationship or process that is not included in the...

Use YouTube reports in HubSpot

After connecting your YouTube account to HubSpot, you can use YouTube...

Pardot to HubSpot Marketing Enterprise Migration

Why we believe you should migrate from Pardot to HubSpot Marketing Enterprise...

Create custom object records

Create new custom object records once you've defined a custom object...

Aircall Product Release

HubSpot API reference documentation

HubSpot’s developer platform is a core part of our mission to empower​..

Social media marketing - A complete guide for peak performance

Many brands have trouble creating engaging content and reaching their target audiences. Social...

Latest updates in HubSpot - May edition

This month’s update release by HubSpot brings a few exciting features...

The ultimate guide to onboarding emails: Why they're important and how to use them effectively

Onboarding emails are the “Welcome to our family” group hug. They are designed to help new users...

Event Based Workflows - Targeted Actions for Specific Triggers

From lead nurturing to customer engagement, EBWs empower businesses to automate and optimize...

How a Knowledge Base Can Save You Time and Improve Customer Satisfaction

Knowledge bases are centralized repositories of information that contain and store...

B2B Ecommerce Trends to Look for in 2023

Over the last few years, technological advancements and demographic changes....

Increasing your LinkedIn Page's Followers - Checklist

To grow your LinkedIn page following, you must combine two major factors: Drive awareness...

Common mistakes to avoid when sending out sales emails

Professional and personalized sales emails are an art and a science, and good salespeople...

Newest updates in HubSpot - April edition

Another month, another set of new HubSpot updates! As CRM systems evolve and improve...

Amplication elevates email marketing performance using HubSpot CRM - Case Study

Amplication is empowering developers from leading companies, and allowing teams...

Customer retention - Build long term success for your business

HubSpot Data Clean Up: Best Practices to Keep Your Data Fresh and Accurate

The health and organization of your data is essential for any business, but it's especially...

LinkedIn Ads - A unique platform to target your audience

As the largest professional network in the world, LinkedIn has revolutionized how businesses...

Boost your sales and marketing efforts with Instagram - Best practices

How to measure the ROI of B2B marketing campaigns

As a B2B marketer, you're always looking for ways to measure your campaigns' success. It's important...

The Importance of Competitor Analysis in a B2B Industry

HubSpot Update - Advanced Marketing Reporting

Learn how this new HubSpot update allows you to connect with customers, analyzie conversion rates and create an ideal...

March updates for HubSpot Partners

Usually when HubSpot releases their monthly updates, it’s primarily directed for the software’s users...

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Lead scoring is the process of assigning values, often in the form of numerical "points," to...

Newest updates in HubSpot - March edition

CRM systems are constantly evolving and improving, with new features and...

HubSpot Report - Global Sales Trends to Look for in 2023

Over the past few years, sales organizations have experienced major changes...

PandaDoc + HubSpot Integration Case Study

Learn how Carr Workplaces manage to reduce close time and save money by leveraging...

ChatSpot - Introducing HubSpot's New AI Tools

In the coming years, artificial intelligence will revolutionize how businesses run, and HubSpot is here to help...

Receive calls within HubSpot

You can answer inbound phone calls in HubSpot. This allows easy access to records and notes from your desktop...

The Power of AI in Sales & 5 Ways You Can Use It

If you're looking to level up your sales team’s performance, turn to artificial intelligence. Although only 37%...

Consultant vs. Contractor: What's the Key Difference?

As self-employment rates continue to reach new heights, terms like contractor, consultant, and freelancer...

Brand to Buyer - Building B2B tech brands that shine

Now in its eighth year, the annual LinkedIn B2B technology market report takes a new...

Sales Playbook in the HubSpot App for Zoom Meetings

A sales playbook is a document or set of guidelines that outlines the best...

A Marketer's Key to Success in the Uncertainty of 2023

Marketing professionals are being challenged in big ways this year...

CRM Database: What It Is And How It Can Help Your Business

A customer relationship management (CRM) database can help your company automate data collection and...

Here's what marketers need to know about ChatGPT, Google Bard, and Microsoft's Bing Chatbot

On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT...

HubSpot vs. Salesforce

Achieving business success isn't easy. Boosting productivity and sales requires more than just selling relentlessly to customers...

Newest updates in HubSpot - February edition

B2B companies have long recognized HubSpot as the ultimate marketing tool. We know from our experience as HubSpot Certified...

Aura air streamlines sales and marketing with HubSpot CRM: A case study

Aura air is a leading provider of indoor air quality monitoring solutions, offering real-time monitoring and analytics to help...

Go Global Travel using Aircall - Case study

Capturing leads is one of the most important aspects of any inbound marketing strategy...

B2B Companies: Preparing for the Challenges of 2023

The business landscape is constantly changing, and B2B companies must be prepared to meet the challenges of the coming year...

RAD Transforms Marketing and Sales Efforts with HubSpot and IV-Lead

Rad is a growing technology company that provides cutting-edge solutions for a range of industries...

Maximizing Your Conversions: The Power of Effective Calls-to-Action

The Call-to-Action, or CTA, is an essential part of any digital marketing strategy.
Users are...

The Ultimate HubSpot Implementation Guide

HubSpot is a powerful all-in-one marketing, sales, and service platform that can help businesses of all sizes grow and thrive...

Property field types in HubSpot

When you create a custom property in HubSpot, the type of information.​..

Integrating HubSpot CRM and other popular B2B tools

HubSpot CRM is a powerful tool for businesses looking to grow in the global market...

Maximizing Lead Capture with HubSpot Forms and CRM

Capturing leads is one of the most important aspects of any inbound marketing strategy...

HubSpot Reports in A Nutshell - Analytics, Dashboards and Custom Reports

HubSpot is a powerful inbound marketing, sales, and service platform that provides businesses with a wide range of analytics tools and reports to...

The best workflow you can set up on HubSpot CRM to increase sales

Creating a successful sales workflow can help improve your team's productivity and efficiency, leading to more closed deals and satisfied customers...

Control Your Chatbot Availability with New Custom Settings

In the past, there has been some confusion with chatbots passing conversations off to agents who...

10 Reasons why HubSpot CRM is so important for B2B companies

In order for a B2B company to succeed, having an effective customer relationship management (CRM) system...

How Zoominfo can generate leads and boost sales for global B2B companies

ZoomInfo is a powerful tool for generating leads and driving sales growth for B2B companies operating in the global market...

Integrating HubSpot CRM and other popular B2B tools

HubSpot CRM is a powerful tool for businesses looking to grow in the global market...

Most effective ways and tools to generate qualified leads

As a business-to-business (B2B) startup, generating qualified leads is crucial for your success in the global market...

Tips on how B2B companies can achieve their sales goals

As we approach the end of the year, many businesses are looking to reach their sales goals and end the year on a high note...

5 reasons why B2B marketing and sales use a CRM for nurturing, lead generation, sales enablement, and customer success

Here are the top five reasons why b2b marketing and sales use a CRM like HubSpot and other automation tools...

Create a Chatbot in HubSpot

Connect HubSpot and NetSuite

Connect your HubSpot and NetSuite accounts using HubSpot data sync. After connecting your accounts, you can use a deal-based workflow to create a NetSuite sales order...

Integrate your WhatsApp with HubSpot

Easily connect your WhatsApp Business account to HubSpot to seamlessly communicate with your customers, track conversations, and build stronger relationships...

Customize your Dashboard

Your marketing, sales, and service dashboards have default reports, but you can customize these dashboards, and any custom dashboards...

Manage your CRM Database

Installing your Aircall HubSpot integration

If you're looking to become even more of an expert Aircaller, then you might be looking to put Aircall's HubSpot integration, and all it has to offer, to use...

Salesforce Integration | Frequently Asked Questions

Manage your Salesforce Integration Settings

Create and Use Custom Object Pipelines

Organize your Workflows

Determine your List Criteria

Update your DNS records

When you connect your domain to HubSpot, you'll need to update the DNS records in your DNS provider. Here are some general instructions for updating...

Create sales reports with the Sales Analytics Tool

Clean up your Contact Lists to Improve Email Deliverability

Install the HubSpot-Salesforce Integration

17 Best Sales Strategies, Plans, & Initiatives for Success

A strong sales strategy plan creates the foundation for a cohesive and successful sales organization. Sales strategies and initiatives also align salespeople...

How to Use HubSpot's integration with LinkedIn Sales Navigator

Use HubSpot's integration with LinkedIn Sales Navigator to view LinkedIn insights on your HubSpot contact and company records and send InMails directly...

How to Create an Email Marketing Campaign in HubSpot

How to use if/then Branches in HubSpot Chatbots

Create and Edit Scheduling Pages with the Meetings Tool

Understand Group and Round Robin Meeting Availability

Connect your Social Media Accounts to HubSpot

Connect your social media accounts to HubSpot to start creating and publishing social posts, and tracking social media engagements in HubSpot. After connecting...

What is Marketing Automation?

Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing...

Create Reports with the Custom Report Builder

With HubSpot's custom report builder, you can analyze multiple data sources across HubSpot. The difference between the custom report builder and other types of HubSpot...

Create a Live Chat

Create Pop-up Forms

With the pop-up forms tool, you can create engaging lead capture forms to attract new leads. You can use pop-up forms with any blog post, landing page, or website page...

Create HubSpot Forms

Use forms to gather important information about your visitors and contacts. In HubSpot, you can easily create forms to add to your HubSpot pages or external site...

The Ultimate Guide to Landing Pages

As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad...

Set up and Customize Ticket Pipelines and Statuses

With tickets, you can keep track of your customer interactions as they progress over time. The tickets tool includes a default Support
 pipeline that you can use to manage your ticket statuses...

The Essential Web Conferencing Checklist

When the vast majority of salespeople were field reps, taking a meeting or giving a demo meant physically meeting a prospect or group of stakeholders... 

Share Sales Content with Users and Teams

After creating a sequence, template, playbook, or document in your account, you can share or restrict access to the sales content. You can restrict access so your team members...

Create Products in the Product Library

Create a product library of the goods and services you sell, then associate them with individual deals. With products, you can easily track what you're selling...

Create and Send Sales Templates

With templates, you can save repetitive email content as an email template. Before sending a template, you can personalize and tailor the content to your recipients...

Create and Manage Teams

Teams in HubSpot allow you to organize your users into groups for organizational and reporting purposes...

Add HubSpot Users

Connect Apps to HubSpot

With the HubSpot App Marketplace, you can search for and integrate tools you need for your business with your HubSpot account...

Create and Edit Properties

Properties are fields that store information on HubSpot records. For example, you can use the City company property to specify where companies are located...

Create and Use Lists

The lists tool in HubSpot allows you to create a list of contacts or companies based on property values and other characteristics, including activities. This article includes instructions...

Create Workflows

Create a workflow to automate your business processes and make your team more efficient. Set enrollment criteria to automatically enroll records and take action on your...

View and Filter Records on HubSpot

Each CRM object in HubSpot (contacts, companies, deals, tickets, and custom objects) has an index page that displays the object’s records. These index pages...

Improve Your Marketing with IV-Lead

The reason B2B companies need to build relationships is that they rarely sell at high volume, as B2C does. Unlike B2C companies, most B2B companies target niche...

Creating a Marketing Strategy That Works

IV-Leads 6+ years of experience in the marketing world, has helped us be able to identify the most effective marketing tactics for companies in every kind of industry...

Leads and Links: IV-Lead and LinkedIn for Businesses

In order to optimize your ad campaign, IV-Lead segments, and evaluates your target audience. We make sure to set performance goals ahead of launching a new campaign and...

How to use LinkedIn Targeting for ABM Programs

For businesses to effectively reach the right audiences, more B2B companies are turning to the foundational method of account-based marketing (ABM)to funnel in leads...

HubSpot API reference documentation

HubSpot’s developer platform is a core part of our mission to empower.​..

The future of B2B Digital Marketing and Sales

Have you ever dreamed of a company that could handle all of the essential platforms needed for successful sales and marketing plans? How about finding a team of experts...

Quick Wins with HubSpot

After reaching your target audiences which grow your leads, you need to find ways to stay on top of marketing tasks while keeping customers engaged. Getting your business...

Auditing A HubSpot Portal

Consider the business industry, goals, etc. What numbers were they working with prior and what are they hoping for? 

B2B Or Not To Be?

Why Account-Based Marketing is so important for B2B startups?

Account-based marketing (ABM) is a strategic approach to marketing that focuses on engaging specific, high-value accounts...

The Right Time for a CRM

So you want to know when is the best time to implement a CRM for your business. What are some of the tangible ways to determine if your company is ready to implement...

Why HubSpot is Spot On

Want to know why we think HubSpot is the right choice for you? At IV-Lead, we work to strengthen your business’ resource kit for meeting everyday needs...

Inbound Marketing is IN

What attracts the customer to choose YOUR company? Which marketing strategies generate a large number of leads while remaining tailored to the customer profile?

Your complete editing & proofreading checklist

Account-Based Marketing is The Future

Find out what B2B businesses can learn from B2C selling

Have you ever checked your LinkedIn SSI score?

How will digital marketing change in 2023?

The Key to Marketing Your Business - Social Media

The Simple Guide to B2B Online PR

What Are the Differences Between HubSpot and Salesforce?

HubSpot-provided phone numbers is finally here

Who is a HubSpot, and what can they do for you?

Why your website needs a blog?

Fsight is growing rapidly, and IV-Lead was there to see it happens

How IV-Lead helped HB Group to grow their digital business success

How HubSpot’s Account-Based Marketing (ABM) Tools Create Efficient and Predictable Sale Cycles

Using LinkedIn: How do you use LinkedIn to generate leads?

Like millions of others, you have decided to use LinkedIn to help grow your business. LinkedIn has been several businesses’ go-to platform for growth...

Kando's Success story in the water management ecosystem

Kando extracts wastewater data to provide end-to-end treatment solutions to manage public and environmental health. Having access to tools that improve...

Marketing Automation Workflows

Learn what marketing automation is, what good marketing automation looks like, and how to make it work for your business. At its best, marketing automation is a...

Sales Automation Workflows

Smart Active Lists

Data Enrichment Workflows

Custom Properties

Best Practices

Lead Scoring

Landing Pages

Special Reports

Target Audiences

Employees Branding

Create tracking URLs

Create a tracking URL when you want to track traffic from a campaign to a page with the HubSpot tracking code. Examples...

Create a Bot

Create a chatflow with a bot to connect with your website visitors. The bot will appear as a chat widget on your website pages where a visitor can...

State of the inbound report

So what's going on in Digital Marketing and what will your 2023 look like? Here's my quick roundup of the HubSpot State of Inbound 2022

Manage contact property formatting issues

To maintain an organized CRM, it's important to have accurate and consistent data. In your HubSpot account, users with...

Require member registration to access private content

Users with publish permissions can control which contacts can access specific HubSpot-hosted pages, blogs and knowledge base articles...

Create campaigns

The campaigns tool in HubSpot allows you to tag related marketing assets and content, so you can easily measure the effectiveness of your collective marketing efforts...

What's New in HubSpot's Software

Our latest feature updates for INBOUND 2022 offer more than just software; they offer a better way to grow...

Maximizing Your Conversions: The Power of Effective Calls-to-Action

The Call-to-Action, or CTA, is an essential part of any digital marketing strategy.
Users are...

Upload files to use in your HubSpot content

In HubSpot, you can upload files to the files tool and use them in your HubSpot content. Once uploaded, your images, fonts...

Log in to HubSpot

There are multiple ways to log in to HubSpot; enter an email address and password, sign in with Google, or use single sign-on...

Use the data quality command center

The data quality command center shows an overview of how data is stored in your HubSpot CRM, and highlights...

Update and filter contacts using source properties

Based on actions taken by the contact, HubSpot automatically updates the Original and Latest source values...

IV-Lead new partnership with PandaDoc

How efficient is your document workflow? Find out how PandaDoc and HubSpot integration can help your sales team...

Fsight is making waves in the renewable energy market

How to implement HubSpot successfully?

Sales force adoption is often the biggest hurdle for companies implementing a new CRM. Understanding how the CRM will support existing processes is key to successful implementation...

Learn how HubSpot can grow your business

With customer expectations at an all-time high, it’s important to make sure your central CRM system (as do you too!) continues to improve so that together you can work smarter, and not necessarily harder...

IV-Lead new partnership with Zoominfo

Zoominfo Intent is highly beneficial

What is S.M.A.R.T Model?