Event-based workflows refer to systematic sequences of actions triggered by specific events or conditions. By defining rules and actions that are executed in response to certain events or triggers, it automates and streamlines business processes.
From lead nurturing to customer engagement, EBWs empower businesses to automate and optimize their marketing efforts, driving better results and enhanced customer experiences.
This article explores the concept of EBWs, sheds light on their applications across industries, and provides practical insights on implementing them successfully.
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