Do you remember when adding a customer's name to an email subject line seemed like a brilliant strategy?
Marketing departments all over rejoiced in the power of personalization, before heading out for lunch.
Yet "Hi [fname]" no longer represents the pinnacle of personalization. It's not that personalization is not important anymore, it's that it's even more important. According to a recent McKinsey study, 80% of consumers are more likely to buy from a company that provides a personalized experience.
Here's how Hotjar's integration with HubSpot helps you deliver that kind of experience.
Your team needs insights to succeed
Through this integration, Hotjar's behavioral insights are available in HubSpot, allowing you to:
- View session recordings in HubSpot's contact timeline
- See survey responses in your HubSpot contact timeline
- Create HubSpot campaigns using Hotjar session data such as rage-clicks, u-turns, durations on site, and referrer URLs.
What does that mean for your team? Let’s take a look.
Close more deals and provide better customer service
Sales: Discover what prospects are doing on your website, and what catches their attention. By understanding how engaged they are, you can prepare for calls and close more sales.
Success: Monitor how users interacted with your product or what they said. By anticipating their pain points, you can tailor conversations accordingly.
Support: Understand what users did before contacting support, including where they got stuck or confused. You can resolve issues faster if you have an understanding of what they experience on site.
Trigger marketing flows based on user behavior
Marketing: Combine Hotjar behavior data with HubSpot contact criteria to segment prospects and customers for automation. Create a tailored experience that converts more users based on their behavior.
Provide your Sales team with extra insights
Marketing: Build automations to notify your sales team when a recording is available for a highly-engaged prospect. Reps can follow up on frustrated prospects at the right time and with better context on their experience by adding a personal touch and alerting them when they show signs of frustration.
