Data Enrichment: Complete the gaps in your customers profiling

What you'll learn

  • Best practices for Data Enrichment (Marketing or Sales Professional Plans or higher)
  • Utilize Active Lists to understand your data
  • How to build data enriching workflow
  • What is required for accurate data: forms, lists, workflows, 3rd party tools and reports
session
6
Lessons
clock
 16 min
Duration

Description

Maintaining a strong database requires data hygiene, an oddly-named but essential part. The data you collect is meaningless without accurate, legally obtained information about real customers, high-potential leads, or low-intention but relevant prospects. Can you imagine your database being so clean that it becomes transparent for you and your team? Where all pieces of information are available to carry out any desired activity? From automated personalized campaigns to deep and insightful reports? Basically, we do.

By adding new and supplemental information to raw lead and customer data, and verifying that information against third-party sources, data enrichment improves accuracy and reliability. Smart active lists are used to find missing information, discrepancies, or useful data, and workflows are used to maintain them. In contrast to data enrichment, data cleansing removes inaccurate, irrelevant, or outdated information from your CRM.

However, automated marketing strategies should be deployed across the customer lifecycle. When marketing automation is thoughtfully integrated, it creates a fertile ground for healthy, long-term relationships with your customers. When done well, marketing automation delivers three main benefits to your business:

 

There are several areas where data enrichment is useful:


  • Demographic Information
  • Company or Contact Information
  • Email and Ads Engagement
  • Social Engagement
  • Spam Detection

Merge, update or alert required information, and all the way to automated recording and enhanced data points via HubSpot and many other popular tools (such as Zoominfo, Lusha, Hunter, Referral-AI, and more), and all the way to insightful reports that reflect and educate you and your team on valuable information that you and your team can use to improve your marketing and sales process.

 

Course Lessons - 

  • Add Country information to Contacts
  • Add enriched company information to contacts
  • Add Number of Employees to Contacts
  • Add City information to Contacts
  • Add Industry information to Contacts
  • Create and associate a company

 

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