Social media influencers are everywhere. Across all platforms and in all genres, they promote all types of products. Despite their different styles and brands, all of them have one thing in common: websites.
The purpose of a website is to allow an influencer to promote their products and themselves. Influencer websites can be simple or complex, but what makes an influencer website great?
Read on to find out. We'll also show you 5 example sites and explain why we love them.
What makes an influencer website great?
A great influencer website reaches its intended audience and provides them with the content or products they want to see. It speaks to them in a way they can relate to, trust, and feel inspired by.
While every influencer’s target audience is different, their websites have a few of the same key items.
Now, what are those key items? We'll explore below.
1. Aesthetics
The most prominent part of any website is its overall aesthetic. As an influencer, you want your site to reflect your brand’s identity, while creating the atmosphere you want your followers to experience.
For some, this is done with calming colors and simple fonts. For others, it may look like bright colors with quirky images. There is no wrong way to style your influencer website. Just make sure your choices are intentional and send the right message to your followers.
2. Content
It doesn’t matter how aesthetically pleasing your website is if your content is lacking. You’ll need to know your target audience, what they’re interested in seeing, and the best way to reach them.
Then, once you know what they want, give it to them. Keep in mind that while engaging content is important, being true to yourself is critical. People don’t like to interact with “fake” influencers or those that seem to be trying too hard.
3. Layout
So your influencer website looks nice, and you’ve created amazing content for your followers. Now, you need to figure out the best way to present this content.
You should layout your website so it highlights the things you want emphasized and allows your followers to easily find what they’re looking for. Images that double as links are one way to do this if they fit the site's vibe.
However you choose to organize your website, make sure it makes sense, and don’t forget the white space. White space helps direct your attention to important information and makes it easier to absorb, as it breaks up any big walls of text.
4. User Friendly
If your followers get to your website and can’t find what they’re looking for, they won’t stay long. That’s why your layout is so essential. You should also include a navigation bar of some kind, so your followers can easily navigate their way around your influencer website.
For example, how can they purchase something if they can’t find the Shop page? You’ll also want to ensure any links you have work, whether they link to other posts on your site or elsewhere.
Top 5 best influencers websites (In our opinion):
1. Joanna Gaines
We love that Joanna is highlighting her most recent renovation. The first thing you see when you visit her site is a link to a video of the renovation. Below that, you can find the items she used and links to purchase those items.
What We Like
- This site does a fantastic job of using the layout and aesthetic to build a satisfying user experience.
2. Mark Rober
Having an engaging video be the first thing you see when you visit a website is a great way to immediately catch the visitor's attention. You can then follow the link and buy his product immediately, or browse the site before committing to a purchase.
What We Like
- On this site, you can see many well-placed videos that showcase what the site offers and engage the visitor.
3. Good Mythical Morning
We love how easy it is to navigate Good Mythical Morning’s website. The shopping categories are front and center, making it easy to find exactly what you came for.
What We Like
- This site does a great job of creating an amazing, user-friendly experience through simplistic elegance.
4. Cooking with Mima
There are so many great aspects to this website. It’s very easy to use, and the filter for the recipe search ensures visitors can find what they want. We also love how bright and colorful the site and photos are.
What We Like
- Through the use of colors and images, the landing page for this site taps into the benefits of a simple layout to present content to the viewer in a pleasant way.
5. Olivia Palermo
Olivia Palermo’s website sends a clear message that is timeless, classic, and elegant, aligning with Olivia’s brand. The website's purpose is also clear: to sell beauty products. Visitors can easily find more info about the beauty products offered and more.
What We Like
- The simplicity of the theme with a rich color scheme. The focus is on an elegant photo of Olivia.
It’s your turn!
Now that you’ve learned what makes an influencer website great, it’s time to create your own. Pick your aesthetic, plan your content, and decide how to present it. Stay true to yourself, and have fun enjoying the community you’ve created.