You can say goodbye to incomplete records and stale contact information, because HubSpot acquired Clearbit earlier this year and is about to fully integrate it to their platform!
Marketing, operations, and revenue teams use data enrichment software to enrich first-party contact and company data in their CRMs. Data enrichment can be used to update, correct, or even add information to contact or company records.
By leveraging data enrichment software, users can better understand their customers and prospects, create more accurate segments and reports, and streamline workflows across the entire organization.
Enhance company and contact records
By using IP intelligence software, Clearbit identifies the companies that visit your website. You can identify companies with buying intent by observing qualified visitors who browse websites without completing a form or identifying themselves. Additionally, you can determine which products or solutions they may be interested in based on how they interact with your website.
By enriching your contact and company records in real time, you can convert your best opportunities with the right action at the right time. Your target market contact or company will have 100+ B2B data points delivered to you - including technologies installed, employee count, revenue, location, and much more.
Optimize Forms
There are typically fewer qualified leads when there are more form fields. By dynamically shortening your forms, you can still collect the data you need to understand, score, and route your leads. It will also reduce friction be removing fields that Clearbit can enrich simply by collecting an email address.
Build Target Markets
Find out how B2B companies around the world are doing. Find every company that could buy your product with a few clicks, beyond a simple target market list. Understand parent companies and subsidiaries to route the right lead to the right rep, and turn titles into a standardized set of roles and seniorities to easily map your systems to your Ideal Customer Profile.
Reveal Intent
Get a snapshot of who has been visiting your website in the last few hours, days, weeks, or months. By using insights such as your ideal customer profile, who has visited your pricing page (and how many times), and if they are already in HubSpot (or not), you can reveal buying intent and fine-tune your targeting.
You can also concentrate your outbound efforts on qualified companies that are showing interest through the visitor dashboard, which highlights companies that fit your ideal customer profile.
