HubSpot has released a great update on their reporting section, that allows you to engage customers and drive growth with multi-touch revenue attribution and customer journey analytics reporting tools.
This new update allows you to:
- Connect every customer interaction to revenue
- Analyze conversion rates and time between steps
- Create an ideal customer journey that drives revenue
Measure and optimize your marketing investments
Marketing professionals are under increasing pressure to prove their effectiveness. That can be hard to do when you don't have the right tools.
Using multi-touch revenue attribution and customer journey analytics, you can now prove your business impact, optimize your campaigns, and make budget decisions with greater certainty than before.
Know which marketing efforts drive revenue
As a marketer, you want to be seen as a strategic partner - a revenue driver that can help your company make informed decisions. Multi-touch revenue attribution helps you connect the dots between marketing activities and sales. Track how your leads interact with email campaigns, social media, and landing pages. Use that data to direct your time and budget towards initiatives with the highest business impact.
Make your customer connections more effective
Every marketing moment matters. Without actionable data, it can be hard to find out if your customers are engaging with your brand as much as you’d like. With customer journey analytics, you can visualize the impact of your marketing efforts. Analyze conversion rates and time between touchpoints. By understanding what works and what doesn't, you can refine your strategies.
Unify your data to deliver better customer experiences
With advanced marketing reporting, you can get the data you need to understand your customers better. Use that data to improve their experiences and build better relationships. HubSpot’s flexible, customizable dashboards let you combine customer journey analytics with multi-touch revenue attribution data to see what matters most to your business.
