Fsight is a distributed energy grid management solution. By utilizing artificial intelligence data, Fsight has pivoted from centralized power plants toward more viable solutions that will free modern societies from their nuclear dependencies.
Why Fsight is rapidly growing in the Energy Markets?
For a company with a mission to optimize the full potential of the renewable and distributed energy market, Fsight recognized it needed to first optimize its own marketing tactics. Fsight worked with IV-Lead to help draft a comprehensive marketing plan that would grow their presence both online and in-person.
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What is a Sales Strategy?
IV-Lead has helped Fsight reach its goals by:
- * Creating marketing content for Fsight to distribute at their booth for European Utility Week, as well as sending IV-Lead representatives for in-person support (Paris, 2019)
- * Leveraging aggregated analytics + SEO optimization for Google
- * Implementing a Hubspot CRM
- * Enrolling Fsight in ad campaigns on t
op social media platforms
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What was a Marketing and Sales Strategy?
The renewable energy market is a flourishing and competitive one to get a stronghold in. From the collaborative work IV-Lead has produced with Fsight both on-site at events and online through ad campaigns and social media growth, Fsight has grown its presence to become a household name in the renewable energy market.
LinkedIn surveyed 800+ B2B marketers around the world and found that more than half (56%) are currently using this strategic approach to business development, with 80% of all respondents saying they plan to increase their ABM budget in the next 12 months.
Now you may wonder, why is account-based marketing becoming so deeply prevalent in the B2B space? And what do you need to know about the principles and practices to make such programs successful?
