April’s product update from HubSpot has just landed!🚨
HubSpot's latest updates are full of powerful tools for streamlined operations, automated processes and business growth. Whether it's minor tweaks or major upgrades, HubSpot keeps improving their incredible product.
In this article, we will examine what's changed in HubSpot CRM and how it affects your everyday use of the platform.
AI-Powered A/B Testing for Landing Pages
Optimize landing page performance with less guesswork by generating and testing variants with AI.
You can now let AI suggest alternate headlines or copy when optimizing a campaign page, and then test variations to see what performs best. As a result, landing pages can be refined with data-backed confidence, which speeds up experimentation.
Specify the timeframe of when an event occurred in Scoring Apps
Using Lead and Health Scoring, you can score actions according to the timeframe in which they occurred.
Use Case
You can now prioritize recent behaviors-like form submissions or product usage-over older interactions when refining lead or customer health scores. As a result, your scoring model will be more responsive to current activity and you will be able to make better decisions across teams.
Centralized view into what HubSpot assets are using subscription types
To simplify updates and prevent invalid subscriptions, track where subscription types are used across HubSpot assets.
Before archiving a subscription type, admins can review a complete list of associated assets, making sure all necessary updates have been made. By doing so, invalid statuses can be avoided, and accurate, compliant subscription data can be maintained.
Easily Set Up Brand Voice with a URL
By entering your website URL, you can set up your brand voice without writing samples or manual input.
Use Case
Using content creation tools, you can now pull your brand tone directly from your website to align messaging with your existing style. By using this method, you can simplify email setup and ensure consistency across landing pages, emails, and more.
Close popup CTA automatically after form submission
You can automate the closing of pop-up CTAs after a form submission to improve the visitor experience.
Use Case
With popups, you can now close the form automatically once it has been submitted—no more clicking. By doing so, visitors are not subjected to friction and their journey is uninterrupted and clean.
A/B Testing for CTAs
Data-driven insights can help you determine which CTA variation performs best on your website.
Your website's conversion strategy can now be improved by experimenting with different CTAs or messaging to find what resonates most with your visitors. By using real performance data, it is easier to refine campaigns and increase engagements.
Utilize calendar integration to sync user’s out-of-office
Provide seamless availability by automatically syncing out-of-office statuses between HubSpot and connected calendars.
HubSpot now uses synced calendar data to reflect accurate out-of-office statuses when scheduling work or assigning tasks. By doing this, manual coordination can be reduced and team members will not be unable to work when they are needed.
Separate WhatsApp Transactional and Marketing Subscription Types
Improve consent tracking and outreach flexibility by managing separate opt-ins for WhatsApp Marketing and Transactional messages.
You can now distinguish between promotional and utility communications when sending WhatsApp messages outside the 24-hour window. In this way, compliance is ensured, message delivery issues are avoided, and essential updates, such as order confirmations and account alerts, are protected.
Preview and Customize Quote Emails
Customize and preview quote emails before sending, or copy the quote link for manual sharing.
Use Case
A quote email can now be customized to match your tone during the final step of a deal and previewed before being sent. In addition to reducing back-and-forth, it increases professionalism and helps get quotes in front of buyers more quickly.
Create Quotes from Contact & Company Record Pages
Quotes can be generated and managed without switching between contacts and companies.
Whenever you work with a customer without an associated deal, you can now create a quote directly from their contact record. As a result, workflows are streamlined and quote data is always accessible at the right time.
Support SLAs for all Tickets Visible in Help Desk
All Help Desk-visible tickets can now be assigned SLAs, whether they were created manually or automatically.
Use Case
You can now apply SLAs to manually created or automated tickets the same way you would for channel-based tickets. Support reps are able to prioritize all tickets based on the same level of urgency and clarity, eliminating confusion.
Scheduled hours for SLA rules & SLA reports
For more accurate tracking and reporting across global teams, customize SLA rules with scheduled hours and time zones.
Use Case
SLA rules can be configured to reflect actual support hours, ensuring response and resolution times match operational availability. Moreover, SLA reports now adjust for scheduled hours, providing a more accurate picture of service adherence.
Meetings Data Source in Custom Report Builder
Utilize the new Meetings data source in Custom Report Builder to report on meeting attendees, formats, and participation.
Use Case
Reports can now include who attended or booked meetings-not just the host-when analyzing team performance. As a result, all contributors receive visibility and meeting impact can be tracked more accurately.
Include deals in forecast submissions
Transparency and review of the pipeline can be enhanced when you know exactly which deals contribute to the manual forecast submission.
Use Case
You can now drill down to specific deals when reviewing forecasts in a 1:1 meeting or team meeting. By doing so, we are able to provide clearer coaching, more accurate forecasting, and better pipeline management.
Set Maximum Redemptions & Expiration Dates for Discount Codes
Promoting payment links with smarter, more controlled discount codes is easier if you include usage limits and expiration dates.
Use Case
It is now possible to configure discount codes to expire automatically or cap their redemptions when managing time-sensitive or limited-use offers. You can maintain your promotions without needing to oversee them manually.
Automatically Update Deal Properties After Meetings with the Fathom App for HubSpot
With Fathom, AI meeting summaries are now automatically synced to HubSpot deal properties, aligning updates with customized sales methodologies.
As you review meeting outcomes, Fathom automatically updates deal properties with structured insights tailored to your sales process. The result is a reduction in time, a more accurate CRM, and a consistent methodology for every deal.
Inbound Calling for Aircall Customers
Stay productive while on live calls by answering inbound Aircall calls anywhere in HubSpot.
If you receive a call from a prospect or customer, you can now take the call and access relevant records without leaving HubSpot. Conversations are kept efficient, context is recorded in real-time, and call data is automatically stored for future reference.
Combined Sync Property & Calculated Property Limit
Sync and calculated property limits are now combined, giving you more flexibility to create dynamic, automated workflows.
By using your combined limit, you can now create more sync properties without worrying about hitting a separate limit. In addition to simplifying property management, this enables more complex automation strategies to be implemented.
