A new batch of HubSpot updates has been released this month! 🚀
There are several new features that will assist you in working smarter, automating better, and gaining deeper insight. Although the Marketing and Sales Hubs have seen the most significant improvements in February, the Content and Developer Platform also had some interesting updates.
Let's take a look at what's in store for us this month:
Accelerate Marketing Email Campaign Sending
Ensure timely delivery and effortless scalability of large campaigns by sending marketing emails at 5,000 messages per second.
Businesses can now send high-volume emails faster, ensuring messages reach customers at the right time for urgent promotions or large-scale announcements
See Score History Directly in Index Pages
Score history can be viewed directly on Index Pages so you can analyze changes in lead or health scores without opening individual records.
In addition to assessing score fluctuations at a glance, sales and marketing teams can prioritize leads more effectively. Through this improvement, decision-making is faster and more data-driven, as less time is spent searching for score histories.
Test a record in new scoring apps
You can test individual records in scoring apps to see how rules are affecting them in real-time, refine models, and improve scoring accuracy.
Users can test a specific record while building a scoring model to see how each rule impacts its final score and label. Using these insights, scoring criteria can be fine-tuned, resulting in a more accurate and reliable evaluation of leads or customers.
Set marketing contact status action available across workflow types
Increase efficiency and cost control by setting marketing contact status in workflows beyond contact-based triggers.
To avoid unnecessary outreach, teams can now update a contact's marketing status based on deal or ticket workflows, such as marking decision-makers in closed-lost deals as non-marketing. As a result, marketing efforts remain targeted while costs are optimized.
Templates in the new Forms Editor
With pre-designed templates, you can quickly build lead capture, event registration, and more forms that are optimized and aligned with your brand.
Instead of starting from scratch, marketers and sales teams can select a pre-designed form template that matches their specific goals, such as booking demos or capturing leads, and apply their brand kit automatically. The result is a visually cohesive, conversion-focused form that can be launched in seconds.
Revision history for case studies
The revision history of past versions of case studies gives you greater control over content updates.
Content teams can now review previous edits, identify key changes, and revert to earlier versions of case studies when necessary. By doing this, you ensure accuracy, prevent accidental content loss, and streamline collaboration on case study updates.
Remix Your Marketing Emails
Breeze's AI-powered remix tool lets you repurpose marketing emails into blogs, landing pages, and more.
Marketers can now select an existing email and let Breeze transform it into new content formats, streamlining the creation of multi-channel content. By automating email campaigns, businesses are able to save time, expand their reach, and maximize their ROI.
Scheduled Publishing for Podcasts
Maintain consistency and maximize audience engagement by automating podcast releases.
Be sure to schedule a specific release date and time for your podcast episodes to ensure they go live at a time when your audience will be most active. With this functionality, you can create high-quality content while ensuring timely, strategic distribution.
Configure Leads and Deals tabs in the Sales workspace
Configure which users can see Leads and Deals tabs in the Sales workspace, enhancing relevance and efficiency.
Each sales team can now have a more personalized workspace, ensuring that only reps who need access to Leads and Deals see them. Admins can streamline the user experience by keeping the interface clean and focused on what matters most to team members.
High priority and Sequence Tasks on Summary page
From the Summary page, you can easily access high-priority and sequence tasks, improving workflow efficiency.
In the Summary page, sales reps can now filter high-priority tasks by time horizon, such as Today or Next Week. Teams can stay focused on their most important follow-ups with this feature, which streamlines task management.
Sales Hub in Google Calendar
With Sales Hub, you can manage meetings more efficiently by logging outcomes, preparing in advance, and following up.
By integrating HubSpot's meeting tools with Google Calendar, sales reps can log interactions and stay organized without switching between apps. Reps can focus more on selling instead of administrative tasks thanks to this integration, which improves efficiency.
Multiple email signatures
With HubSpot's CRM, you can easily manage and switch between multiple email signatures.
Depending on recipient preferences, brand representation, or language preferences, sales representatives can store multiple signatures. Personalizing emails is now easier than ever thanks to this update, which saves time and ensures consistency.
Help Desk Board Layout
With the new board layout, help desk tickets can be managed visually, improving workflows and response times.
Support reps can quickly identify tickets that require immediate attention, while managers can see how tickets are moving through the pipeline. As a result of this structured layout, decision-making is enhanced and ticket management is streamlined, ensuring faster resolutions.
Mapping sensitive data fields in data sync
Data integrity is maintained by mapping sensitive data fields in data sync to enable seamless integration with third-party apps.
With built-in safeguards, sync sensitive financial data across HubSpot and supported third-party applications. As a result, integration flexibility is enhanced while ensuring secure data handling for compliance and operational efficiency.
Access invoice actions from the sidebar
Utilize the sidebar actions dropdown to manage invoices more quickly, reducing navigation steps and increasing efficiency.
By adding invoice actions directly to the sidebar, finance and sales teams can edit, pay, and update invoice statuses more quickly. The enhancement simplifies invoice management, which improves the efficiency of day-to-day financial tasks.
App Usage Insights for App Builders
Utilize detailed activity data to optimize app performance and user value with actionable insights into app usage.
You can access summary activity data, such as contacts created or deals associated, directly from the Marketplace Analytics page. In this way, you can refine your app to meet user needs and drive engagement by identifying valuable features.
Call Workflows
Workflows triggered by calls in your CRM automate call follow-up and management.
On the marketplace Analytics page, you can view summary activity data, such as contacts created or deals associated with your app. You can then refine your app to better meet user needs and increase engagement by identifying valuable features.
AI-generated regular expressions for property validations
Ensure accurate and consistent data entry in your CRM by using regex-based property validations.
Generate regex patterns quickly to enforce specific formatting rules, such as requiring phone numbers to follow a U.S. format or ensuring URLs begin with "http://" or "https://." This automation saves time while improving data consistency and quality.
AI-generated regular expressions for property validations
With AI you can create property validations using regex, ensuring that your CRM data entry is accurate and standardized.
Regex patterns can now be generated by admins to enforce phone number formatting, URL structures, and custom ID formats without requiring manual coding. Automating this process saves time, reduces input errors, and ensures clean, structured data across all CRM records.
Create 'Time Since' and 'Time Until' properties
Gain actionable insights by tracking time elapsed or remaining with "Time Since" and "Time Until" properties.
Directly within your CRM, you can identify deals that have been untouched for more than three days or determine how long contracts have left before expiring. Using this functionality, you can prioritize actions and make informed decisions more efficiently.
Additional functions for calculated properties
Utilize new functions in calculated properties to perform advanced time-based and numerical calculations.
Calculate renewal dates automatically with the add_time function or analyze text-based property values with string_length. A more refined automation and reporting process is enabled by these enhancements, which streamline data processing.
List Enrichment (Breeze Update)
Streamline data updates and enhance scalability by enriching entire lists of contacts or companies at once.
Enrich your top prospects list or other critical datasets directly from the list view or within the list, ensuring your data is always up-to-date. Large lists can now be updated more quickly and efficiently with this functionality, which eliminates tedious manual enrichment.
Use Breeze Copilot during live calls for real-time answers
During live calls, Breeze Copilot can help you get real-time answers and optimize the conversation.
In the middle of a call, reps can instantly access Breeze Copilot to retrieve relevant insights, answer customer questions, or access past interactions without disrupting the conversation. By allowing customers to speak with a live person, call confidence is enhanced, response times are sped up, and customer service is improved.
