Kando extracts wastewater data to provide end-to-end treatment solutions to manage public and environmental health. Having access to tools that improve sales and marketing strategies is essential to ensuring clients can utilize Kando’s successful and sustainable solutions.
Why Kando?
Kando is an environmental technology and data firm that explores an organized growth suite to consolidate processes and refocus its work on measurable ABM strategy.
To maximize its market share in public and environmental health in the US, Kando contacted IV-Lead to refocus and expand its marketing and sales processes using HubSpot CRM and CMS, which resulted in Streamline Processes Through an Extensive HubSpot Implementation.
What was Kando's challenge?
While Kando had built a successful marketing foundation, there were still weak points that hurt their sales and created blockades from showing clients all services that Kando could offer. HubSpot had the right services that could fix those flaws, but Kando needed guidance on how to use Hubspot to effectively restructure their approach. IV-Lead was committed to help set up Kando for success with the Hubspot services.
Using the HubSpot CRM platform, Kando was able to grow the company's clientele by strengthening their marketing.
Which strategy won?
With the HubSpot CRM platform, Kando’s marketing team is generating more traffic and conversions than ever before.
In addition, the sales team was able to pivot to inside sales, mitigating the impact of COVID-19 on in-person sales visits.
Furthermore, sales managers estimate they’re saving five hours a week in reviewing sales rep activity and deals, emphasizing that the reports created for them on HubSpot were very insightful and helped them a lot with understanding their sales process, and weakness points.
For Anne-Li, Business Development & Marketing Strategist, the biggest revelation has been just how easy a CRM platform can be to use.
“Having a consolidated marketing and sales platform you don’t need a Ph.D. to use is huge,” says Anne-Li. “You don’t need to know UX design to create attractive landing pages. You don’t need to get certified in Google Analytics to extract knowledge from your activities. And you don’t need a major in marketing because HubSpot makes it all so easy.”
And the results?
Since they implemented HubSpot, Kando’s have successfully closed several game-changing deals with major utility companies and municipalities. Using HubSpot properly has helped them to convert more of their leads into real opportunities.
“We wanted a company whose comprehensive approach aligned with our needs to consolidate marketing and sales processes within HubSpot CRM. IV-Lead’s accessible, communicative, and versatile approach supported our ability to restructure our ABM processes and improve all aspects of our company.”
