LinkedIn for B2B companies

LinkedIn is a social networking platform designed for professionals and businesses to connect, share information, and build relationships. It allows users to create a personal profile that includes their work experience, education, skills, and other professional information.

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LinkedIn Integration Overview

When you manage your Linkedin campaigns within HubSpot, you get deep insight into how your
company is performing, and how your audience is engaging with your content.
Quickly publish your LinkedIn posts within HubSpot and repurpose your content across several networks.
You can also bulk upload your posts, or schedule them out in advance.
Use the social calendar to understand how much content you're creating within a given time period,
and quickly change your publishing plans to increase engagement.

Finally, HubSpot's social reporting tool lets you report on your success on LinkedIn
and compare it to other social platforms regardless of where you originally made your post.
Publish directly to HubSpot, or directly within LinkedIn. No matter where you publish, your performance will be
logged in HubSpot so you can see how you're performing, and take action to improve your engagement.

Integration features
Manage your LinkedIn presence directly within HubSpot

Quickly create content for your LinkedIn followers. Create multiple posts at a time, and schedule them to go out immediately, or at a later date. You can also bulk upload your posts. If you use HubSpot's blogging tool, you can automatically share that blog on LinkedIn as it's published.

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Understand how LinkedIn fits into your social calendar.

Depending on your audience, you could be posting multiple times a day, or only a few times a week. Using HubSpot's social calendar, you can easily see how often you're publishing to LinkedIn compared to other networks, and easily drag and drop scheduled posts to other days to increase engagement.

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Publish anywhere, report in HubSpot.

Regardless of whether you publish through HubSpot, or directly to LinkedIn, HubSpot will show you how your content is performing. Track metrics like impressions, new contacts generated from social, and top posts, and compare your performance on LinkedIn to any network you are active on.

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Shared data
LINKEDIN DATA DATA FLOW    HUBSPOT DATA        
LinkedIn posts Social Media
LinkedIn analytics analytics