What will HubSpot cost you?
Estimate your seats, HubSpot Credits and monthly platform cost. Enter your team and usage; we compare HubSpot's published pack options and suggest a setup.
HubSpot's flexible seats-and-credits pricing has three parts. You choose one edition for the whole platform. You pay per seat: GTM Seats from €20 (Starter), €100 (Professional) or €175 (Enterprise), and Ops Seats from €50. Usage runs on credits at €0.01 each, with 5,000 to 15,000 included each month. Every email HubSpot sends, every workflow action on Professional and Enterprise, and every AI agent task uses credits unless a capacity pack covers it.
What each edition highlights
Highlights from HubSpot's edition overview, checked against HubSpot's public pricing page in October 2026. Record capacity counts contacts and every other CRM object. HubSpot's pricing page has the full feature comparison.
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| Build demand |
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| Win deals |
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| Delight customers |
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| Scale growth |
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Three worked examples
| Scenario | Suggested setup | Seats | Packs and credits | Monthly total |
|---|---|---|---|---|
| Starter, 3 GTM Seats, 1,500 emails a month | Base Marketing pack | €60 | €150 | €210 |
| Professional, 10 GTM Seats, 20,000 emails a month | Growth Marketing pack | €1,000 | €1,300 | €2,300 |
| Enterprise, 25 GTM + 3 Ops Seats, 60,000 emails, 200,000 workflow actions, 500 customer agent resolutions, 50 AEO prompts x 3 engines x 30 runs | 100,000-send pack, Growth workflow pack and 19,000 extra credits | €4,525 | €3,340 | €7,865 |
Questions about HubSpot's seats-and-credits pricing
How does HubSpot's seats-and-credits pricing work?
You choose one edition for the whole platform (Starter, Professional or Enterprise), pay per seat, and pay for usage in credits. Each edition includes credits every month; capacity packs cover email sends and workflow actions at a flat monthly price.
What is the difference between a GTM Seat and an Ops Seat?
A GTM Seat gives full access to marketing, sales and service tools, Breeze Assistant and the Smart CRM, and includes Ops access. An Ops Seat gives select automation, reporting and governance access, for people who support customer-facing teams. Ops Seats are not available on Starter.
Do marketing emails cost credits in HubSpot?
Yes. Every email HubSpot sends uses credits, 15 each for the first 10,000 a month, unless an email sends pack covers it. One-to-one emails from a connected or hosted inbox don't use credits.
How much do HubSpot credits cost?
€0.01 each. Starter includes 5,000 credits a month, Professional 10,000 and Enterprise 15,000. Unused credits don't roll over to the next month.
Is a Marketing pack cheaper than separate email and workflow packs?
On Professional, yes: the Growth Marketing pack costs €1,300 a month for 10,000 sends, 500,000 workflow actions and 40,000 credits. Bought separately, the same three cost €1,550.
How much does HubSpot AEO cost on this pricing?
2 credits for each answer generated from a tracked prompt, on Professional and Enterprise.
Does this pricing apply to existing HubSpot customers?
This calculator covers HubSpot's flexible seats-and-credits pricing program, which HubSpot's terms describe as a limited release. Whether it is available to you is HubSpot's decision, so confirm your eligibility with HubSpot or with us. If you already use HubSpot, your current contract sets your pricing, your renewal and any move to the new model, so check those terms before you change plans.
Are marketing contacts priced separately?
On seats-and-credits pricing, no. Contacts count toward your edition's record capacity together with every other CRM record: 25,000 on Starter, 250,000 on Professional and 15 million on Enterprise.
Does IV-Lead sell HubSpot licences?
IV-Lead does not resell or invoice HubSpot software licences. HubSpot contracts with and invoices the customer directly. IV-Lead may advise on the purchase, register the deal with HubSpot, and receive a partner commission from HubSpot. The commission is paid by HubSpot and is not added to the customer's invoice.
Check the estimate against how you really work.
In 30 minutes we look at your team, your sends and your automation, and tell you which edition and packs fit. HubSpot quotes and invoices you directly.