Reach the accounts that actually matter
Built for B2B Teams That Sell to a Named Account List
ABM works when targeting, messaging, and sales follow-up are one orchestrated motion against a defined account list - not ads to a broad audience hoping the right person clicks. ABM fails when it's just LinkedIn ads to a big audience. The point of account-based is precision: a known set of target accounts, multi-threaded outreach to the buying group, and a sales play that fires when an account shows intent. We build the ICP list, the creative, and the HubSpot signal sync so marketing and sales hit the same accounts at the same time.
HubSpot Gold Solutions Partner · 30+ certifications · our LinkedIn Ad Benchmarks for B2B (2026) analysis shows the data-led approach behind every campaign.
Official HubSpot Certifications
Social Media Marketing
Digital Advertising
Contextual Marketing
Digital Marketing
Targeting & Account Lists
ABM starts with precision - a defined account list and buying group, not a broad audience you hope the right person sees.
- Defined against real fit signals, not guessed, and right-sized to your ACV and capacity.
- Identify the full committee inside each account so outreach reaches more than one contact.
- Focused enough to be precise - we size the list in the audit to your team's capacity.
- Group accounts so messaging can be matched to each segment rather than one generic pitch.
- Rank the list so spend and sales effort go to the accounts most worth winning.
Creative & Multi-Threaded Outreach
Reach the buying group with messaging matched to the segment - across the committee, not a single champion.
- Build and test creative matched to each segment so the right message lands.
- Reach the buying group, not one contact, so deals survive a champion leaving.
- Launch account-based campaigns against the target list, not a broad audience.
- Tailor the creative to each segment instead of a one-size pitch.
- Coordinate touches across the committee so outreach builds rather than collides.
HubSpot Signal Sync & Sales Plays
Intent and engagement flow into HubSpot so the right sales play fires while an account is warm.
- Intent and engagement signals flow into HubSpot so sales acts at the right time.
- The right outreach fires on intent - marketing and sales hit the same accounts together.
- Reps are notified when a target account engages, so they reach out while intent is warm.
- A defined handoff so engaged accounts don't fall between the two teams.
- Automate the routing and follow-up so plays run consistently, not by memory.
Attribution & Measurement
See which accounts ABM actually advanced - measured at the account level, tied to pipeline.
- See which accounts ABM actually advanced, measured at the account level.
- Track engagement and progression per target account, not just ad clicks.
- Connect campaign spend back to the accounts and pipeline it moved.
- Monitor which accounts and committee members are engaging over time.
- Tune targeting, creative, and plays based on what the account data shows.
Integrations for LinkedIn + HubSpot
Wire LinkedIn campaigns and HubSpot signals into one motion your sales team can act on.
Among the B2B Teams
We've Worked with
Case Studies
A focused list, not a broad audience
We define the ICP and target account list precisely - sized to your ACV and capacity - so spend goes to accounts worth winning.
Read Case Study → OrchestrationMarketing and sales on the same accounts
LinkedIn engagement syncs into HubSpot and triggers the sales play, so a rep reaches out multi-threaded while intent is warm.
Read Case Study → AttributionSee which accounts ABM moved
Pipeline attribution at the account level shows which accounts the program actually advanced.
Read Case Study →“IV-Lead continuously updated an action plan while providing insightful feedback.”
Dana Kaplan, VP Marketing, RAD Communications
Recent LinkedIn ABM Updates
LinkedIn Ad Benchmarks for B2B (2026)
The data behind a data-led, account-based approach to LinkedIn.
Read More →What makes ABM on LinkedIn actually work
Why precision and multi-threading beat broad reach for account-based.
Read More →Wiring LinkedIn signals into HubSpot
How intent and engagement flow to sales so plays fire at the right moment.
Read More →LinkedIn ABM - common questions
How is this different from regular LinkedIn ads?
ABM targets a defined account list with multi-threaded, signal-driven follow-up - precision over reach.
Do you connect it to HubSpot?
Yes - engagement and intent signals sync so sales acts at the right time.
Do you handle the sales plays too, or just ads?
We orchestrate both so marketing and sales hit the same accounts; sales executes the outreach.
How do you prove it worked?
Pipeline attribution at the account level - you see which accounts the program actually advanced.
What size account list?
Focused enough to be precise; we right-size it in the audit to your ACV and capacity.
Bring your target accounts. We'll build the motion that reaches all of them.
ABM is a coordination problem before it's an ad problem. The companies that win it get marketing and sales firing at the same accounts at the same time - the tooling just enables that.
Book a 30-minute ABM audit