Campaigns that route directly into your pipeline
Built for B2B Teams That Measure to Pipeline
You measure to revenue, not to clicks - which means the ads, the tracking, and the CRM have to be one connected system. We build campaigns whose conversions flow back into HubSpot with offline conversions, so you can see which spend became pipeline and which became noise. Most B2B paid media looks busy and proves nothing; the fix is attribution wired end to end, not a prettier ad - run by senior operators, not junior analysts.
HubSpot Gold Solutions Partner · 30+ certifications · Reporting tied to pipeline, not leads.
Official HubSpot Certifications
Digital Advertising
Digital Marketing
Contextual Marketing
Social Media Marketing
Channels & Campaigns
We run the channels that produce B2B pipeline - built and managed, not just advised on.
- Search, Performance Max, and YouTube built for buyer intent, not just clicks.
- Sponsored content, message, and lead-gen forms aimed at your buyers.
- Spend pointed at your target accounts, not a broad audience.
- Test the message and the format, then scale what converts.
- Pages built to convert the click into a real lead.
Tracking & Attribution
The conversion loop that lets the platforms optimize toward deals instead of form fills.
- Instrumented end to end so every conversion is measured, not guessed.
- Push deal outcomes back so Google and LinkedIn optimize to pipeline.
- See which spend became pipeline and which became noise.
- Fix the broken tracking before spending more on ads.
- Train the platforms toward deals that progress, not just leads.
Management & Optimization
Day-to-day operation that keeps spend efficient and pointed at pipeline.
- Bids tuned to the outcomes that actually create pipeline.
- Spend paced so the budget lands where it performs.
- We optimize against deals, not click-through rates.
- Shift budget to the channels and accounts that convert.
- Double down on the campaigns that produce traceable pipeline.
Strategy & Reporting
The plan up front and the numbers leadership trusts - every dollar traceable to deals.
- Set the channel mix and conversion model against your motion and ACV.
- Audit accounts and tracking before launching a single campaign.
- Report to pipeline monthly, not just leads or cost-per-lead.
- Numbers that hold up in finance and budget conversations.
- Run by people who have built this across B2B portals.
Integrations for Paid Media Operations
Connect Google Ads, LinkedIn Ads, and HubSpot so attribution holds up in budget reviews.
Among the B2B Teams
We've Worked with
Case Studies
Spend traced back to pipeline
Offline conversions pushed from HubSpot back to the platforms, so every dollar is traceable to deals - not just leads.
Read Case Study → ChannelsGoogle and LinkedIn as one motion
Search, Performance Max, and LinkedIn campaigns wired to the same conversion model against the buyer's motion and ACV.
Read Case Study → ReportingReporting finance actually trusts
Monthly reporting tied to pipeline rather than vanity clicks, so paid media survives the budget review.
Read Case Study →“IV-Lead continuously updated an action plan while providing insightful feedback.”
Dana Kaplan, VP Marketing, RAD Communications
Recent Paid Media Updates
LinkedIn Ad Benchmarks for B2B (2026)
How we think about CTR, CPC, and conversion for B2B paid media.
Read More →Offline conversions, explained
Why the loop back to HubSpot is what makes spend optimize to pipeline.
Read More →Reporting paid media to pipeline
Move past cost-per-lead dashboards to numbers finance can read.
Read More →B2B paid media - common questions
Do you run the ads or just advise?
We run them - build, launch, manage bids, and optimize - and report to pipeline.
Can you prove pipeline, not just leads?
Yes - that's the point of the offline-conversion loop back to HubSpot.
Which channels?
Google and LinkedIn for B2B; we recommend the mix in the audit based on your motion and ACV.
What budget do we need?
We size it to your goals in the audit; we'd rather run a focused, measurable budget than a big unmeasured one.
How fast do we see results?
Lead flow is quick; a trustworthy pipeline read takes a few weeks as the conversion loop trains the platforms.
Bring your ad accounts. We'll show you what's creating pipeline and what's just spending.
Paid media isn't a lead machine, it's a pipeline machine - but only if the conversion data flows back. Without that loop you're optimizing a number that doesn't pay salaries.
Book a 30-minute paid-media audit