Each and every month, HubSpot quietly adds features that change how teams work day to day. This month’s updates are a strong example of that shift: less manual work, fewer blind spots, and much smarter use of AI across marketing, sales, and support.
What stands out isn’t one headline feature, but the pattern behind them. From AI-driven page optimization and landing page visuals, to smarter workflows, cleaner CRM data, and more intelligent buyer intent signals - HubSpot is clearly doubling down on automation that removes guesswork and scales best practices.
Below is our curated breakdown of the updates that matter most, along with real-world use cases to help you understand where they fit and why they’re worth paying attention to.
Score High Impact Pages with AI Insights
Based on performance data, AI analyzes your web pages to identify optimization opportunities.
Use case:
- Ensures that your highest ROI pages are optimized
- Improve your conversion rate with AI guidance
- Prioritizes web improvements without guesswork
Multi Account Workflows
Easily manage and execute workflows across multiple HubSpot accounts.
Use case:
- Manages multiple brands efficiently
- Maintains company-wide consistency in processes
- Streamline your administrative processes
Copy Workflows to Another HubSpot Account
Instantly transfer proven workflows between HubSpot accounts with all logic preserved
Use case:
- Replicates your best practices across accounts
- Enhances the onboarding process for new accounts
- Perfectly preserves the complex logic of your workflow
AI Landing Pages: Image Generation
Use AI to create custom images for landing pages based on your content and brand guidelines
Use case:
- Make your campaigns stand out with unique visuals
- Automates the maintenance of brand consistency
- Reduces your dependency on design resources
Historical Signal Backfill for Buyer Intent
Identify buyer intent signals from historical interactions by analyzing past engagement data.
- Brings to light previously hidden opportunities
- Immediate improvement in lead scoring accuracy
- Analyzes intent patterns based on trends
Create Lead Segments
Segment leads separately from contacts in marketing segments
Use case:
- Allows lead-specific campaigns to be created
- Improves lead nurture targeting
- Maintains clean lead lifecycles
Rotate Ticket Owners Based on User Availability
Automate the distribution of tickets based on the availability of agents and the current workload.
Use case:
- Optimize response times across your teams
- Ensures there is no backlog of individual tickets
- Increases employee satisfaction
Support Macros
Maintain consistency by creating reusable response templates for common support scenarios
Use case:
- 50% reduction in average handle time
- Consistently provides quality support
- Scales expertise across your teams
Customizable Sequence Un-enrollment Triggers
Custom conditions can be defined to automatically remove prospects from sequences based on their behavior.
Use case:
- Engages prospects more intelligently
- Reducing wasted outreach to unqualified leads
- Achieves sophisticated multi-touch marketing
Apple Pay and Google Pay Now Available with Stripe Payment Processing
Enable mobile wallet payments through Stripe integration for frictionless checkout experiences.
- Boosts mobile conversions
- Makes your checkout process less abandonment-prone
- Provides modern payment options
Line Item Custom Properties
Detailed product-level tracking and reporting can be achieved by adding custom properties to line items
Use case:
- Maintains accurate metrics for your products
- Provides granular revenue reporting
- Provides support for complex pricing models
Scan and Redact Sensitive Data in CRM Activities
All CRM activity records are automatically identified and redacted to ensure compliance with regulations
Use case:
- Automatically maintains GDPR/CCPA compliance
- Automates data review and reduces manual workload
- Ensures that data is not accidentally exposed
Auto-Fill Smart Properties
Utilize patterns and existing data in your database to automatically populate property values.
- Saves you hours of manual data entry
- Improves your data completeness rates
- Data is less likely to be erroneous by humans
Sync Owners Bidirectionally Between HubSpot and Salesforce
Integrate HubSpot and Salesforce systems so that record ownership can be synchronized two-way.
Use case:
- Conflicts of ownership are eliminated
- Streamlines the process of updating ownership information
- Integrates platforms to ensure accountability
Update CRM Records with Claude
With Claude AI, you can update CRM records and analyze engagement patterns using natural language
Use case:
- Significantly reduces CRM update time
- Engages in conversation to uncover insights
- Scales CRM management with AI
HubSpot Connector for Gemini
Integrate HubSpot data with Google's Gemini AI for advanced analytics
Use case:
- Provides you with advanced AI insights
- Enables predictive analytics
- Capabilities for data analysis are scaled up
