Growing teams face real-world challenges every day that HubSpot tools are designed to address. Every update reveals smarter workflows, deeper insights, and more streamlined processes.
Whether it's giving leads the attention they deserve, surfacing critical deal intelligence, or transforming AI into a team multiplier, the platform is becoming a living ecosystem that adapts to your business needs.
This month’s updates are all about helping your team act faster, collaborate smarter, and make decisions with confidence. Let's review the full list!
Leads are now a standard CRM object
Lead management can be transformed with dedicated functionality that treats leads as first-class citizens. As a result, we can now route, score, and track conversions in a more sophisticated way, which we were not able to do before.
Build automated, lead-specific workflows in minutes to track conversions with precision and scale your lead generation confidently.
Deal insights CRM card
Reps can access deal intelligence directly where they work, eliminating multi-screen navigation. By putting insights at the fingertips of your team, contextual intelligence accelerates deal velocity.
Use AI-driven insights to close deals faster, make smarter rep decisions, and dramatically shorten new-rep ramp time.
Introducing Buying Groups
Track all stakeholders on complex deals to align sales processes with B2B realities. As a result, enterprise sales cycles can be accelerated through account-based strategies.
Win more deals, accelerate sales cycles, and master multi-threading strategies across complex buying groups.
Create quotes from deal index
Directly generate quotes from the deal pipeline view to accelerate quote-to-cash. As a result, context switching is eliminated and quote creation time is dramatically reduced.
Create quotes directly from your deal pipeline - 75% faster, with bulk operations that keep your sales momentum high.
Task Queues in CS Workspace
Intelligent task prioritization transforms reactive customer success into proactive account management. By focusing on high-impact activities, teams are able to prevent churn and drive expansion.
- 30% churn reduction
- Systematically increase upsell opportunities
- Double the number of accounts handled by CSMs
Round Robin: new ticket distribution option for help desk tickets
Maximize team capacity while maintaining consistent response times by distributing tickets fairly. It eliminates cherry-picking and ensures prompt service for all customers.
Balance workloads evenly, maintain consistent response times, and scale your support operations without adding complexity.
Import Goals via CSV
Bulk uploading targets for entire teams will speed up goal-setting. With this process, quarterly planning becomes a same-day strategic exercise instead of a weeks-long manual process.
- Instantly deploy company-wide quotas
- Adapt goals quickly and dynamically
- Track historical performance flawlessly
Pathfinder in Customer Journey Analytics
Rather than focusing on ideal customer journeys, visualize the actual customer journeys. The reality-based analysis reveals optimization opportunities hidden in traditional funnel reports.
Zapier app: additional CRM objects support
Thousands of external tools can be connected to custom objects to expand automation exponentially. By doing this, HubSpot becomes an open platform for growth, rather than a closed system.
Connect HubSpot across your entire tech stack to automate data flows and build powerful multi-system workflows seamlessly.
App Workflow Action Insights
With detailed analytics on integrated app performance within workflows, you can optimize automation performance. As a result of this visibility, third-party actions become measurable growth drivers.
Custom assistant can now read HubSpot CRM data
Bring AI-powered productivity to your business with specialized assistants that understand your unique business context. Your growth challenges are transformed into a force multiplier with generic AI.
Customer Agent AI Recommended Short Answers
Support teams can benefit from AI-suggested responses based on knowledge bases and historical resolutions. As a result of this augmentation, we are able to provide consistent, accurate support at scale.
- 70% reduction in response times
- Consistently communicate your brand's message
- Support can be scaled without adding staff
Enhanced experience and view for Contacts & Companies
Transform contact and company management with visual pipelines that make relationship progression visible. By using this visualization, systematic relationship building can be achieved at scale.
Manage key accounts strategically, visualize progress clearly, and empower teams to collaborate more effectively.
