logo icon-Feb-12-2021-11-01-27-38-AM
  • SERVICES
    • All Services
    • Inbound Marketing
    • HubSpot CRM
    • LinkedIn
    • Sales Enablement
    • SEO
    • Paid Advertising
    • Branding
    • Web Solutions
    • B2B Tools
  • OUR STORY
  • BLOG
  • CONTACT US
  • PRICING
  • Join HubSpot

What is S.M.A.R.T Model?

By Chen Yehoshua
February 28, 2020
Get Started With Wix Blog, Build a Blog Community
  • Tweet

Sales is about activity levels and numbers.  What gets done daily shapes the month, quarter, and year. All too often I see the monthly, quarterly, and annual scramble when it should be a "daily push".  A Rainmaker sales manager focuses on daily goals.

​

"What daily activity levels and objectives will be accomplished to make monthly goals - quarterly and annual results a reality?"

 
 

What is S.M.A.R.T goal setting?

S.M.A.R.T goal setting brings structure and trackability into your goals and objectives. Instead of vague resolutions, SMART goal setting creates verifiable trajectories towards a certain objective, with clear milestones and an estimation of the goal's attainability. Every goal or objective, from intermediary step to overarching objective, can be made S.M.A.R.T. and as such, brought closer to reality.

 

Specific

What daily activity levels are necessary to accomplish the objectives and results? For example, a sales team member should write down that he or she will make an X number of calls today.

 
 

Measurable

How will the activity levels be measured?  Remember what gets measured gets improved. HubSpot is the program we choose to measure activity levels at our company, but there are many similar products available on the market.

 
 

Achievable

Are the activity levels achievable?  Unrealistic activity levels will not happen.  The sales manager in the example above is expected to make $80K in one day, which is pretty unachievable for this company. Avoid this by making objectives that are achievable.

 
 

Relevant

Do the activity and objectives drive toward the desired results? If a team member is over preparing (i.e. researching that never ends), it gets to the point where their research is no longer relevant to the activity objectives.

 
 

Time-frame

Goals must be shared within a particular time frame.  A commitment to a time period provides focus.

 
 
 
All posts
About Author
Chen Yehoshua

You might also like
Why your website needs a blog?
Why your website needs a blog?
February 28, 2020
Digital Transformation is the way to go
Digital Transformation is the way to go
February 28, 2020
How to implement HubSpot successfully?
How to implement HubSpot successfully?
February 28, 2020
logo-white
  • Default HubSpot Blog
  • Default HubSpot Blog
  • Default HubSpot Blog

©2022. All rights reserved