Each company is made up of highly experienced individuals, who are key to the business’ functioning and growth. Leads look for personal connections, and employees are vital for delivering those trusting relationships with clients. So, what makes employee engagement so important for your company? Engaging your employees with your LinkedIn page can build and enhance your company’s reputation.
According to LinkedIn, employees have a network that is x10 times bigger than your company’s followers. Engaged employees share more, which helps your brand reach new audiences in a credible, authentic manner, driving your business forward, and helping you achieve all your goals.
So, my employees are key to successful business growth, but, how do I get my employees more involved in LinkedIn and encourage them to post?
Here are five ways to assist your employees through LinkedIn channels:
- Provide your employees with a branded cover photo to use on their LinkedIn background profile page.
- Notify your employees about company page posts using the notify employee feature.
- Encourage all employees to engage with the company's social media posts.
- Help your employees understand what you are trying to accomplish with your company plans.
- Some employees will know what to do right on social media, while others will need more help to guide them with the right content. Set up training sessions to review social media engagement methods.