LinkedIn is one of the best ways to promote yourself AND your company. LinkedIn offers tools to help grow your network, discover opportunities, and stay connected to industries that you are passionate about. Post a professional headshot, write a snappy headline, include relevant work information, and ask for recommendations.
How to upgrade your LinkedIn profile
Why is it important to have a professional profile?
- Network exponential growth
- Find like-minded ambitious individuals and companies all over the world.
- Inbound opportunities: jobs, customers, investors, PR, connection
- LinkedIn offers a range of opportunities all on one platform that, without time and attention to detail, are missed.
- It’s your work resume
- When you submit a job application, chances are companies are searching you on LinkedIn to see how you present yourself.
Steps to a successful LinkedIn profile:
- Have a cover photo
- Professional profile photo
- Create your best headline (B2B Marketing, HubSpot Expert, Linkedin Professional, Content writer)
- Make 'about you' appealing
- Featured links for portfolio: Videos, articles, iv-lead website, some presentation, podcast
- Add short text for each company you worked in (Clients) + external 1-3 links
- Elevate your skills: 20-30 keywords (B2B / CBD etc)
- Write a recommendation for each other (2-4)
- Connect to most relevant groups for B2B, Marketing, and Cannabis and Renewable energies (copy from Chen/Itay and add more here)
- Do daily likes on relevant content you see on LinkedIn and share Treat’s content when posted on your profile and in relevant groups
Summary:
Getting your LinkedIn profile working harder for you doesn’t have to take up hours of your time. Try working through these ideas, building from one to the other – and you’ll find that you can make progress quickly.