What is a Marketing Plan & How do you Write One?
An organization's marketing plan outlines how it will organize, execute, and track its marketing strategy over time. Different marketing strategies may be used by different marketing teams across the company to achieve the same business objectives.
Marketing plans are used to organize strategies. You will be able to measure the success of your campaigns this way. Each campaign's marketing plan outlines its mission, buyer personas, budget, tactics, and deliverables. Having all this information in one place will make it easier to stay on track with a campaign, and you'll be able to see what works and what doesn't.
Marketing Plan vs. Business Plan
The marketing plan outlines the marketing objectives, strategies, and tactics.
The business plan serves as a strategic document as well. This plan covers every aspect of a company's operations, including finances, operations, and more. As your business grows, it can also help you decide how to distribute resources and make decisions.
In a marketing plan, you show how marketing strategies and objectives support your overall business goals.
Marketing Strategy vs. Marketing Plan
In a marketing plan, a marketing strategy describes how a business will achieve its goals.
In order to execute that mission and measure its success, you'll need to decide on the campaigns, content, channels, and marketing software you'll use.
One or more marketing strategies are included in a marketing plan. This framework helps you connect each marketing strategy to a larger marketing operation and business goal.
Imagine your company is launching a new software product and wants customers to sign up. Developing a marketing plan will help introduce this product to the industry and drive the desired sign-ups.
In order to establish expertise, the department launches a topical blog, debuts a YouTube series, and creates new X and Instagram accounts. This is all done to attract an audience and convert them into software users.
A business' marketing plan is designed to introduce a new software product to the market and drive sign-ups. As part of that plan, the business will implement three marketing strategies: a new industry blog, a YouTube video series, and an X account.
These three things might be considered one giant marketing strategy, each with its own content strategy. It's up to you how detailed you want your marketing plan to be. The process of creating a marketing plan involves a specific set of steps.
1. Describe the mission of your business
The first step in writing a marketing plan is to state your mission. In spite of the fact that this mission is specific to your marketing department, it should be the main mission statement for your business.
My experience has been that you should be specific, but not too specific. There is plenty of space in this marketing plan to explain how you will acquire new customers.
HubSpot's starter bundle is a great all-in-one solution for startups and small businesses - it can help you find and win customers, create content marketing plans, and more. A marketing mission for your business might be "to attract travelers, educate them on the tourism industry, and convert them into booking platform users."
Are you having trouble creating your mission statement? For examples and templates, download this guide.
2. Establish the mission's KPIs.
In every good marketing plan, the department outlines how it will track its mission's progress. Your key performance indicators (KPIs) will help you achieve this.
A KPI measures the various aspects of a marketing campaign. Developing short-term goals within your mission and communicating your progress to business leaders are key functions of these units.
Let's take our marketing mission example from the previous step. Using organic page views, we can track website visits if our mission is to "attract an audience of travelers.". One KPI in this case is organic page views, which we can track over time.
It is also important to ensure that the KPIs you need can be tracked through your current reporting software. In particular marketing campaigns, some reporting tools can only measure predefined metrics, causing huge headaches.
Some tools, like HubSpot's analytics software, offer full flexibility over the KPIs you wish to track.
Reports can be generated that show average website engagement rates, page visits, email traffic, social media traffic, and more.
In step 4, these KPIs will be discussed again.
3. Create buyer personas
Buyer personas describe who you want to attract. Among these factors are age, sex, location, family size, and job title.
You should create buyer personas that reflect your business' current and potential customers. Your buyer personas must be agreed upon by all business leaders.
4. Explain your content initiatives and strategies
Here's where you'll outline the main points of your content and marketing strategy.
With so many content types and channels available today, you must choose wisely and explain how you'll use your content and channels.
I like to stipulate the following when writing this section:
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What types of content I'll create. Blog posts, YouTube videos, infographics, and ebooks might all be included.
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How much I'll create. As a rule of thumb, I typically describe content volume every day, every week, every month, or even every quarter. It all depends on my workflow and my content's short-term goals.
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The goals (and KPIs) I'll use to track each type. In addition to organic traffic, social media traffic, email traffic, and referral traffic, KPIs can also include other types of traffic. The pages you want to drive traffic to, such as product pages, blog posts, or landing pages, should also be included in your goals.
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My distribution channels. Among the most popular channels are Facebook, X, LinkedIn, YouTube, Pinterest, and Instagram.
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Any paid advertising that will take place on these channels.
5. Make sure you define your plan's omissions clearly
The marketing team's focus is explained in a marketing plan. Additionally, it explains what the marketing team will not focus on.
If you are not serving other aspects of your business in this particular plan, include them here. By omitting these elements, you are able to justify your mission, buyer personas, KPIs, and content.
It's impossible to please everyone in a single campaign, and if your team isn't responsible for something, you should let them know.
It is particularly important for stakeholders to understand why certain decisions were made in this section.
6. Establish a marketing budget
Whether it's freelance fees, sponsorships, or a new full-time marketing hire, include these costs in your marketing budget and outline each expense.
These 8 free marketing budget templates can help you establish your marketing budget.
7. Analyze your competitors
Knowing your competition is an important part of marketing. Consider profiling each of the key players in your industry.
You should keep in mind that not every competitor will present the same challenges to your business. Another competitor might have a strong presence on a social networking site where you plan to launch an account, while another might rank highly for keywords you're also targeting.
8. Describe the responsibilities of the contributors to your plan.
It's time to explain who's responsible for what in your marketing plan. My employees' day-to-day projects aren't my responsibility, but I know which teams are responsible for specific content types, channels, and KPIs.
It's time to put your marketing plan into action now that you know why you need one.
The process of creating a plan from scratch can be overwhelming if you haven't done it before.
That's why there are many resources available to help you get started. To help you build effective marketing strategies, we'll share some of the best guides and templates.
Marketing Plans Types
It will depend on your company, your industry, and your business goals what kind of marketing plan you create. To meet your needs, we have compiled a variety of samples:
1. A quarterly or annual marketing plan
In these plans, you outline the strategies or campaigns you intend to undertake over the course of a certain period of time.
Forbes published a marketing plan template that has been viewed almost 4 million times. You can use its template to learn how to fill out the 15 key sections of a marketing plan to create a marketing road map with a strong vision:
- Executive Summary
- Target Customers
- Unique Selling Proposition
- Pricing & Positioning Strategy
- Distribution Plan
- Your Offers
- Marketing Materials
- Promotions Strategy
- Online Marketing Strategy
- Conversion Strategy
- Joint Ventures & Partnerships
- Referral Strategy
- Strategy for Increasing Transaction Prices
- Retention Strategy
- Financial Projections
Best For - To help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers, I highly recommend using this guide to help you start your marketing plan.
2. Social Media Marketing Plan
Your social media marketing plan should outline the channels, tactics, and campaigns you intend to use. An example of a paid marketing plan is native advertising, pay-per-click, and paid social media promotions. A great example of social media marketing is Shane Snow's Marketing Plan for His Book Dream Team:
Shane Snow knew he had to use a data-driven content strategy framework when promoting Dream Team. He chose his favorite: the content strategy waterfall.
Economic Times defines the content strategy waterfall as a sequential and linear approach to creating a system.
According to Snow, the waterfall's content strategy helped him launch his "Dream Team" book successfully. You can use his tactics to inform your own marketing plan after reading it. Specifically, you'll discover how he:
- Tracked marketing metrics based on his business objectives.
- Estimated conversion rates at each stage of his funnel using his ultimate business goal of $200,000 in sales or 10,000 purchases.
- Determined which channels his audience would prefer to consume his content through by creating buyer personas.
- Calculated how much content he needed to create and how often he needed to post on social media based on the average views on each of his marketing channels.
- Calculated how much earned and paid media could cut down the amount of content he had to create and post.
- Assigned tasks to his team, designed his workflow, and created his process.
- Refined his overall content strategy by analyzing content performance metrics.
Best For - I use Snow's marketing plan to think more creatively about content promotion and distribution. It's linear and builds on the step before it, creating an airtight strategy that doesn't leave any details unfinished.
3. Content Marketing Plan
To promote your business or product, you may use content marketing strategies, tactics, and campaigns. An example of a content marketing plan is HubSpot's Comprehensive Guide for Content Marketing Strategy:
HubSpot's marketing team grew from two business school graduates working from a coffee table to a powerhouse of hundreds. We have learned countless lessons along the way that have shaped our current content marketing strategy. Our goal was to teach marketers how to develop a successful content marketing strategy, regardless of the size of their teams.
Here are some of the things you'll learn in this comprehensive guide for modern marketers:
- The definition of content marketing.
- The importance of content marketing for your business.
- Who should lead your content marketing efforts
- The best way to structure your content marketing team based on the size of your company.
- The best way to hire the right people for each role on your team.
- The marketing tools and technology you'll need to succeed.
- How your team should create content, and who should create it.
- The importance of distributing your content through search engines, social media, email, and paid ads.
- Finally, the metrics each of your teams should measure and report to optimize your content marketing efforts.
Best For - No matter how big or small your content team is, this is a great resource. You'll learn how to hire and structure a content marketing team, what marketing tools you'll need, and what kind of content to create. It even provides recommendations on which metrics to track for campaign analysis.
The HubSpot drag-and-drop website builder helps you create a captivating digital footprint that sets the foundation for your content marketing efforts if you want to establish or boost your online presence.
4. New Product Launch Marketing Plan
The strategies and tactics you'll use to promote your new product will be outlined in this document. Chief Outsiders' Go-To-Market Plan for a New Product is a great example:
This plan will teach you how to:
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Validate a product.
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Write strategic objectives.
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Decide which market you want to serve.
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Create a competitive landscape.
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Develop a value proposition for a new product.
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Consider sales and service in your marketing plan.
Best For - The Chief Outsiders template is a great place to start if you need a marketing plan for a new product. Because they target one product rather than the entire marketing strategy, marketing plans for a new product will be more specific.
5. Growth Marketing Plan
As seen in Venture Harbour's Growth Marketing Plan Template, growth marketing plans use experimentation and data to drive results:
Unlike traditional marketing plans, Venture Harbour's growth marketing plan is data-driven and experiment-driven. Every test-measure-learn cycle, their template has five steps for refinement. These are the five steps:
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Goal
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Projection
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Experiments
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Road map
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Insights
Best For - This plan is recommended if you wish to experiment with different platforms and campaigns. It can feel risky and unfamiliar to experiment, but you will have a framework for accountability and strategy with this plan.
Marketing Plan Examples
The marketing plan presented here is a masterclass for companies in the tourism industry, in my opinion. The plan covers key strategies for events, tourism programs, meetings, and conventions.
In addition, it divides its target market into growth and seed categories to facilitate more targeted marketing.
According to the plan, millennials in Chicago, Atlanta, and Nashville are the core of the growth market, while people in Boston, Austin, and New York represent seed markets. Following that, the plan outlines the objectives and tactics for reaching each market.
Why This Marketing Plan Works
- The plan begins with a letter from the company's president and CEO, who provides a high-level overview of the upcoming developments for Louisville's tourism industry.
- In leveraging Louisville's unique cultural and culinary attributes, it presents a strong brand as "Bourbon City".
- A data-driven approach is used to define their target audience using Google Analytics, Arrivalist, and visitor profiles.
2. University of Illinois Urbana-Champaign
A college's target audience includes prospective students, international students, parents, alumni, faculty, and staff. Throughout this marketing plan, strategies are outlined for each stage of the funnel for each group.
If a student becomes a prospect as a high school freshman or sophomore, they will receive emails about high school and college prep classes. As students become juniors and seniors, the emails focus more on the college application process and other exploratory information.
There are a lot of details in this marketing plan from Visit Oxnard, a convention and visitors bureau, including target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.
Also included are the organization's strategic plans for the upcoming fiscal year, especially in light of the effects of the pandemic. Last but not least, it has an impeccable visual appeal, with color-coded sections and strong branding.
Why This Marketing Plan Works
- A clear set of actionable goals is outlined.
- The report includes data and other research that explains how the team came to its conclusions.
- The plan outlines how the team will measure the success of the plan.
If you will present your marketing plan to internal stakeholders at all levels of your organization, this is an excellent example to follow.
The plan includes SMART marketing goals, deadlines, action steps, long-term objectives, target audiences, core marketing messages, and metrics.
There is a lot of detail in the plan, but it can still be scanned. One can walk away from the session with a clear understanding of the organization's marketing strategy.
Why This Marketing Plan Works
- In addition to confirming ongoing marketing strategies and objectives, it introduces new initiatives as well.
- Key parts are highlighted with colors, fonts, and formatting.
- To set the stage for the future, it concludes with long-term goals, key themes, and other overarching topics.
Marketing Strategy Examples
Below are some of our favorite recent marketing strategies so you can get some creative inspiration and see how they differ from a full-blown marketing plan.
We've gathered a list that include email marketing, SEO marketing, and PR marketing. In addition to large and small companies, I've included influencers and solo content creators. You can easily adapt and apply these characteristics to your own marketing strategy by highlighting a few distinguishing features in each example.
It's pretty rare for people to regularly open emails from companies seeking my money. Even the Kardashians might want a break from consumerism after seeing some companies hit "send.".
GLDN, a jewelry store specializing in affordable and personalized pieces, is a diamond in the rough.
One example would be sending an email from GLDN a few weeks before one's birthday asking, "What do you want for your birthday?". Corporate happy birthdays are common these days, but when dozens of them appear in your inbox overnight, you're less likely to open them.
Since GLDN lands in your inbox before you get corporate birthday-email fatigue, the personalization feels, well, more personal, even though first names aren't in the subject line.
(GLDN also has some solid puns. "Get on the bandwagon" is clever yet not cloying, and it works even if you don't catch the double meaning.)
Why This Marketing Strategy Works
In order to personalize, you don't just need to use your customers' first names - you have to make them feel seen as well. Having your birthday acknowledged earlier than other brands feels more like a friend asking you what I want for your birthday than a business asking for your money.
Anti-marketing is as much a characteristic of Oatly as oat milk itself.
The Spanish dairy lobby sued Oatly in 2020, claiming that its slogan "it's like milk, but for humans" misled consumers into believing that oat drink was the same as cow's milk. As a response, Oatly posted the entire lawsuit online.
In a recent Masters in Marketing newsletter, Caroline Forsey got the scoop from Oatly CEO Brendan Lewis. As she wrote, "Oatly's secret sauce is that it's a mission-led company that just happens to sell oat milk; it's not a product-driven company looking for a mission."
It is more important to focus on that mission - sustainability - than on bad publicity. Oatly saw an opportunity to draw more attention to its mission rather than go on the defensive or bury the story.
Strategic Takeaways for Mission-First Marketing
- This one isn't for everyone. However, if your company is mission-driven, don't be afraid to take advantage of the freedom it offers.
- Think about strategies that take advantage of mission-first positioning, like REI (below), if embracing negative publicity is too far.
What Makes This Marketing Strategy Effective
In reality, Oatly's strategy is just the result of a very nimble marketing strategy.
One of our favorite examples of mission-first marketing is REI's #OptOutside campaign, which shuts down both virtual and brick-and-mortar stores on Black Friday every year.
In our marketing plans, we often remind ourselves to "know your audience," but it can also be used alone. Here's what Ogilvy did for Verizon:
During Univision's Spanish-language broadcast of Super Bowl LVIII, Verizon debuted its toe-tapping, hip-shaking Totalmente (aka Total by Verizon, a contractless phone plan) commercial. In the ad, the lyrics of the 1998 Elvis Crespo song "Suavemente" are replaced with Total by Verizon features.
Cheryl Gresham, Verizon Value's CMO and VP of Marketing, admitted she wasn't familiar with marketing to Latinx audiences. During an interview with Campaign Live, she said the idea wouldn't have taken off if it were just her and others with similar backgrounds in the room.
Despite Gresham's own inexperience, the team chose a creative concept that appealed to all Latinos in the room. The key to Gresham's marketing strategy was knowing her audience and, equally important, trusting those who knew how to reach that audience.
Demographic marketing: strategic takeaways
- Be aware of what you don't know.
- Ensure that marketing leadership and staff are diverse.
- Identify your target audience.
What Makes This Marketing Strategy Effective
A great story and a catchy tune definitely help.
But more than that, Ogilvy and Verizon delved deep into Latinx culture to create an ad that doesn't just feel like it's following trends. The spot was also directed by Venezuelan American comedian, musician, and producer Fred Armisen.
4. Chappell Roan
Despite Chappell Roan's decade-long overnight success, the Midwestern princess still has a lot to teach us about (re)branding. With her sweet girl-next-door appeal, Chappell Roan released music as Kayleigh Rose for nearly ten years. Roan was rebranded in 2017 as a result of talent, hard work, and some luck - not forces to be underestimated.
It wasn't just a name change or a hair color change. Red curls and drag makeup adorned a fully integrated marketing strategy.
According to Sam Stryker, Associate Creative Director at Dentsu Creative, "In 2024, social media marketing and traditional marketing will be one and the same." As Stryker points out, Roan's team was able to take advantage of old-school and social media strategies, including opening for Olivia Rodrigo's early 2024 tour and her community-focused social media presence. According to Stryker, it is a "powder keg for success."
Key Takeaways for Personal (Re)Branding
- Take advantage of opportunities.
- Mix old- and new-school marketing strategies to create a 360° strategy.
- Don't lose sight of your core values even if your personal rebranding introduces a surprising new look.
What Makes This Marketing Strategy Effective
Rather than leaving Kayleigh Rose behind for a slick corporate campaign, Roan transformed herself into an empowered singer.
In early 2024, Chappell Roan seemed to be discovered by the entire world because she took advantage of traditional and social media channels.
In the world of marketing, authenticity + traditional marketing + social media marketing = an exploding star.
5. Denver International Airport
While "local marketing" might conjure up visions of slick used-car dealers yelling through megaphones, Denver International proves it's much more than that.
In 1989, the conspiracy theories were already flying high before Denver International Airport broke ground.
It was the headquarters of the Illuminati. Secret tunnels and underground bunkers were used by lizard people, who may or may not be extraterrestrials. It was only a matter of time before the theories snowballed after the airport opened in 1995.
If you can’t beat ’em, join ’em. While you're at it, have a little fun.
When Stacey Stegman began remodeling the airport in 2018, that was her marketing strategy.
According to the Mission Implausible podcast, the airport's Senior Vice President of Communications, Marketing, and Customer Experience, when she began, the team she worked with argued over every conspiracy... and pushed back when passengers or the public asked questions.
Stegman asked herself, “Why are we doing that? Let's have some fun with it, and let’s talk about it and make it part of who we are and part of our brand.”
As part of the 2018 remodel, the airport went all in on local lore. From the airport that brought you Blucifer:
PR Marketing and Local Marketing Takeaways
- Take pride in your local identity. It doesn't matter if that local identity involves lizards.
- When it comes to PR campaigns, don't be afraid to have fun.
What Makes This Marketing Strategy Effective
Airports are often nearly indistinguishable from one another, but DIA stands out for its dedication to the bit.
It also gives the airport some personality, which is not what I expected to be writing today, but it does make for memorable marketing.
Last but not least, let's examine how HubSpot does search engine optimization (SEO).
HubSpot's SEO efforts are more extensive than anywhere else we've seen.
To attract new users to your site, you need to rank highly on search engine result pages (SERPs). As a result, you create valuable content that's driven by data - like using monthly search volume (MSV) to answer the questions of your audience.
SEO Marketing Strategic Takeaways
- Be sure to know what your audience is looking for - including what follow-up questions they will have - and write content for them, not for search engines.
- Although AI is changing the search landscape, great content is still at the core of successful search engine optimization.
What Makes This Marketing Strategy Effective
Whenever you search Google for relevant keywords, HubSpot.com is highly likely to rank in the SERPs as a result of our long history of creating valuable content.
Having a good SEO strategy is an essential part of your digital marketing strategy, but don't expect instant results. Our SEO strategies have evolved over the years, and in this new world of AI-powered search, we're evolving faster than ever.
With a ton of free resources, you can borrow from hubSpot's SEO marketing strategies.
FAQs
What is a typical marketing plan?
Most marketing plans outline the following aspects of a company's marketing:
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Strategies
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Objectives
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Target audience
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Tactics
In your marketing plan, you should include one or more goals, the path your team will take to reach those goals, and how you plan to measure success.
I would include the following in my marketing plan if I were a tech startup launching a new mobile app:
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Target audience or buyer personas for the app.
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A description of how app features meet audience needs.
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Goals for conversion funnel and user acquisition.
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Marketing strategies and tactics for user acquisition.
How should a marketing plan be structured?
With a good marketing plan, your marketing team will have a clear roadmap for how to accomplish its goals. In other words, your marketing plan will be unique to your business and team.
However, most marketing plans will include one or more of the following sections:
- Analyzing the target market clearly
- An explanation of the product or service in detail
- Competitive analysis
- Information about the strategic marketing mix (such as product, price, place, and promotion)
- Setting measurable goals and defining timelines
You should also define a budget and include your product or service's unique value proposition as well as a comprehensive marketing strategy that includes both online and offline channels.
What are the most important parts of a marketing plan?
To plan a road trip, you need a map, step-by-step directions, and an estimate of how long it will take to get there. It's all about how you get there.
As with a road map, a marketing plan is only useful if it helps you get where you want to go. There is no one part that is more important than the other.
The following list can help you make sure your marketing plan includes, or at least considers, the following:
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Marketing goals
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An executive summary
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Target market analysis
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Competitive analysis
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Marketing strategies
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Tactics
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Budget
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Metrics
What are the costs associated with a marketing plan?
The process of creating a marketing plan is mostly free. The cost of executing a marketing plan will depend on the plan you choose.
There is a wide range of marketing plan costs depending on the business, industry, and scope of the plan. It can also make a difference whether your team handles marketing in-house or hires external consultants.
There can be a wide range of costs involved, ranging from a few thousand dollars to tens of thousands. It is for this reason that most marketing plans include a budget.
When making a marketing plan, what questions should I ask?
When you're stuck or want to make sure you've included all the relevant information, questions are a great tool.
You can use one or more of these questions as a starting point when creating your marketing plan:
- Which audience do I want to reach?
- Who are they, what are their needs, and what are their motivations?
- Is our product or service able to solve their problems?
- What will I do to reach and engage them?
- How do I identify my competitors? Do they compete directly or indirectly?
- What makes my product or service unique?
- What marketing channels are best for the brand?
- Is there a budget and timeline for the project?
- What metrics will I use to measure marketing success?
Marketing Plan Sample
1. Develop an overview or primary objective
[Service, product, solution] is what we provide to help [audiences] achieve [financial, educational, business related] goals without sacrificing their [valued assets: free time, mental health, budget, etc.]. As well as nurturing our relationships with clients and collaborators, we want to improve our social media presence.
2. Establish the mission's KPIs
In the case of social media growth, my KPIs might look like this:
[Social media platform] requires a minimum of [followers] with an engagement rate of [X].
By the end of the year, we aim to increase recurring clients and make meaningful connections outside of the platform by [Y].
3. Determine who your buyer personas are
Create a target audience for your campaign using the following categories:
- Age:
- Gender:
- Profession:
- Background:
- Interests:
- Values:
- Goals:
- Pain points:
- Social media platforms that they use:
- Streaming platforms that they prefer:
4. Outline your content initiatives and strategies
We will have three content pillars: [X, Y, Z].
Topics your audience needs to know should be the basis of your content pillars. For female entrepreneurs, your content pillars might include: marketing, being a woman in business, remote working, and productivity hacks.
Next, determine if any omissions have been made.
The following areas of improvement will not be addressed in this marketing plan: [A, B, C].
5. Decide on a marketing budget
We will use a total of [Y] per month in our marketing strategy. Anything from freelance collaborations to advertising will be included.
6. Make a list of your competitors
To clearly identify my competitors, I like to ask the following questions:
- What platforms are they most likely to use?
- What makes their branding unique?
- What are the ways in which they communicate with their audiences?
- What are the most valuable assets that customers talk about? What is the reason for any negative feedback they receive?
7. Describe the responsibilities of your plan's contributors
Each component of the plan should have a responsible party.
In order to reach the KPIs, marketing will manage the content plan, implementation, and community interaction.
- Social media manager: Hours per week dedicated to the project, responsibilities, communication requirements, and expectations.
- Content strategist: Hours per week dedicated to the project, responsibilities, communication requirements, and expectations
- Community manager: Time dedicated to the project per week, responsibilities, communication requirements for the team, expectations
- An outreach strategy will be developed and implemented by sales in tandem with the marketing work.
- Sales strategists: Hours per week dedicated to the project, responsibilities, communication requirements, and expectations
- Sales executives: Hours per week dedicated to the project, responsibilities, communication requirements, and expectations
Customers' relationships will be nurtured by Customer Service to ensure they receive what they need. Project hours per week, responsibilities, team communication requirements, expectations.
As the project progresses, project managers will keep track of team communication and progress. Project hours, responsibilities, team communication requirements, expectations.
Plan your marketing strategy now
You can use these marketing plans as a starting point for your content marketing plan. In order to truly deliver what your audience wants and needs, you'll probably need to test some different ideas and measure their success before refining your goals.