Employers Branding: Attract Top Talent to your Business with Employers Branding

What you'll learn

  • The importance of LinkedIn for employer branding
  • How to create and optimize your company page on LinkedIn
  • Strategies for using LinkedIn to tell your company's story
  • Using hashtags, groups, and competitors to conduct LinkedIn market research
  • Achieving a high SSI score on LinkedIn
session
5
Lessons
clock
17 min
Duration

Description

In today's competitive job market, strong employer branding is more important than ever before. Company brands are a company's reputation as a place to work, and they can greatly impact the ability to recruit top talent. In addition to increasing employee satisfaction and loyalty, a strong employer brand can also result in lower turnover rates and increased productivity.


Taking this into consideration, LinkedIn is probably the most essential tool for companies to establish and maintain their employer brand. A strong LinkedIn presence can help attract top talent and showcase your company culture to potential hires.


The purpose of this course is to teach you how to effectively use LinkedIn to promote your employer brand. You will learn how to create and optimize your company page, how to use LinkedIn to tell your company's story, and how to use LinkedIn's recruitment features to find the best candidates. You will be presented with real-world examples and case studies throughout the course to help you understand the concepts. 


Upon completion of this course, you will have a solid understanding of LinkedIn employer branding and be able to effectively promote your employer brand on LinkedIn.

 

Course Lessons - 

  • How to improve your employers personal profile
  • How to achieve high LinkedIn SSI Score
  • How to achieve better social selling (personal profile)
  • How to improve your LinkedIn business page
  • How to conduct a LinkedIn market research: hashtags, groups, competitors analysis

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